A social media strategy example for a bookshop

  • 817 views
Uploaded on

A social media strategy example for a bookshop using the Wbjam platform.

A social media strategy example for a bookshop using the Wbjam platform.

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
817
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
7
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. A social network for a national bookshop: http: book_worms Webjam presentation Presented by: Stuart Hall
  • 2. The network takes shape Images Video Text
  • 3. The bookshop challenge
    • My aim is to show from start to finish how to respond to a request for a social network solution for a national chain of bookshops
    • The client has been sold on the vision of the potential of the Webjam platform to deliver a ‘socially engaged workforce’ - which will deliver measurable ROI
    • Role of the consultant is to carefully consider the overall needs and turn this into a living breathing social network – one which will deliver for both the organisation and employees
  • 4. The concept overview
    • The concept is for a social network where each bookshop can have its own site
    • Where the main social network ‘Book Worms’ can include a CEO blog, company newsletter, blogs from each of the company departments
    • Would also allow for each shop to have a site within the network so they have sense of ownership
  • 5. Selling it to the shops
    • One obstacle which shouldn’t be under-estimated is possible resistance of shops who see themselves as independent from central office
    • Need to sell the benefits of connecting with other shops – so there’s a ‘win/win’
    • One solution is for each shop to have a lead person would set up the site & network with their respective leads in other shops
    • They could be provided training so they could help fellow employees get on board too
  • 6. Persuading staff
    • One easy way to persuade staff is to say there will be less email traffic as a result
    • Plus that for first time they will have a chance to exchange ideas about how to best market to their customers
    • Use the platform to bring all events into one place for both national and local promotions – with the calendar supporting it
    • Plus ensure shops encouraged to post on forum before & after event to discuss success, both as text posts, pics & video – whatever works best!
  • 7. Engagement tactics
    • Stage a competition to encourage the population of personal profiles on the network so that it rapidly becomes the norm
    • Encourage everyone from CEO down, to include a pic of themselves, so people can put a face to a name
    • Use an internal comms tool like Yammer to get people ‘warmed up’ to the idea of connecting together in one place
    • Another possible tactic to have a ‘Q and A’ section where head office can deal with queries in a FAQ-like fashion
  • 8. The nuts & bolts
    • Plus some simple video guides done by staff themselves on how to use the network
    • For example use of the modules, how they work, focus on a few like the ‘Engage your community’ module
    • Run a series of ‘how-to’ videos on main network that people can watch or grab for own profile
    • Would also need to make sure that there were clear guidelines as to what content was acceptable.
    • And make it clear that (using Saved Search function) that all content is moderated
  • 9. Support from Webjam
    • This is also an opportunity to sell Webjam’s editorial support & engagement
    • Using a workshop approach to discover best seeding and moderation strategy to fit the company
    • Implementation of a strategy of listen-generate-engage-measure, based on suitable tools
    • Based on identification of top contributors, hot topics, aggregate patterns of use to maximise take up
    • Not forgetting the value of readers – not just views but measure how they use value offline!
  • 10. Value: online & offline
    • The Webjam platform comes in with its own simple stats package so you can see how much use the new platform is getting
    • But above and beyond online stats the aim is to show the link between sharing ideas online, and the offline outputs
    • For example for book signings and book clubs to have a follow up survey through a poll online to say if used ideas that read on the social network
  • 11. Idea > implementation > results
    • Aim is to gather ideas & requirements for the social network
    • To present to client in the form of mock-up of basic elements on a Webjam prototype where they can have a play with it and ask questions
    • Once signed off the process of design allows for compliance with corporate branding
  • 12. The network takes shape Brand compliant header YouTube videos to sponsor uptake CEO blog
  • 13. Idea > implementation > results
    • Also in terms of set up maybe right to produce introductory videos to make it easy to adopt
    • Plus pilot it to a regional group of shops before national launch, using shop lead structure
    • Ensure there is a process for getting feedback from users at central and local shop level
    • Report back to SMT at the next stage of growth – it’s a chance to upsell a quarterly health-check
    • Work with head office network manager on launch strategy and metrics
  • 14. Webjam presentation: thanks