Your SlideShare is downloading. ×
 Spotlight on B2C: Attracting revenue through your social media activities
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Spotlight on B2C: Attracting revenue through your social media activities

1,685
views

Published on

Published in: Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,685
On Slideshare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Attracting revenue through your social media activities – mini case study
  • 2. Giveaway + survey campaign
    • Aim: to build on existing engagement and increase number of Likes from 1K; plus raise brand profile
    • Means #1: Launched an iPhone 4 giveaway, coupled with social shopping survey
    • Means #2: As well as promoting through email marketing, forums and partners like PayPal we had mini-campaigns
    • Results #1: Numbers increased in 4 weeks from 1K - 6.9K
    • Results #2: Plus 1.3K social shopping respondents with offline and online coverage
    • ROI: £500 for iPhone 4 plus £100 for listing promo
  • 3. Before the giveaway.. Trial: 600 visitors to the Shopping.com UK £200 Sweepstake and 88 entries (Mar 2010: Wildfire app).
  • 4. Giveaway launch
    • We first surveyed members on what they wanted as a top giveaway
  • 5. Email marketing results
    • Increased size of sign ups from 4318 – from Aug 2010 newsletter with 12.5% open rate - to 19,934 for July 2011 newsletter with 57.9% open rate based on personalised subject line.
    • Design went static to visually dynamic!
  • 6. Competition during the giveaway.. Used photo tag facility to engage members – uploading the same photo to allow the flood of entries in return for a small prize..
  • 7. And after.. ‘ Everyone’s a winner’…gave away 10 iPod Nano’s in collaboration with Dabs.com
  • 8. Shopping survey: results
    • Follow-up coverage of our survey in the online trade press:
    • Internet Retailing – ‘80% say shopping is cheaper online’
    • The Retail Bulletin – ‘New survey reveals that 80% believe best bargains are found online’
  • 9. Shopping survey in the Metro
  • 10. Facebook vs community?
  • 11. Community = SEO as ugc Method: 40 comparison product guides
  • 12. Bloggers = SEO!
  • 13. SEO and bloggers
    • Tactic to improve backlinks from top blogs?
    • Use a social monitoring tool based on keywords you are focusing on, and spotting when top bloggers are writing on a relevant subject.
    • Reaching out to them to see if they’d review your product, or leave a comment on that blog piece

×