National Strategies Presentation

A community of practice for the National Strategies Presented by: Stuart Hall

The first four weeks What’s the starting point for the first four weeks?

The first four weeks
So what’s the starting point for the first four weeks of activity?
Suggest first undertake a review of the current community in the first two weeks
This would be presented to the team and then the dept after the consultation internally
What would want to propose is some clear ways forward in first 3 months to meet objective of more members, better engagement in terms of quality of discussions

The first four weeks Agreeing the plan for developing the community

So first step after review is to present an agreed plan of action to implement improvements
Coupled with this of course would be to assess the current objectives and update these in line with improvement plan
Key not too make the plan or the objectives too complicated, otherwise risk it gets bogged down in the detail
Ends follow the means – simple clear plan = simple clear path to implementation

The first four weeks Creating a roadmap to show the way forward

Strategy needs to consider how & discuss with all internal players from tech dev to national strategies leads how this can and will be implemented
Part of that is considering overall objectives for national strategies site and demonstrating where community objectives & metrics meet those too
So needs to be a roadmap for the community development, showing where are, where aiming to go to, and how going to get there!
Based on understanding motivations of community, how do they segment? Who are top influencers?

The first four weeks Understanding how the community manager will deliver to the plan

A key part of the plan would be to agree also what the expectations of the community manager role is
As the strategy is both looking (1) means to improve the community and (2) how to sustain those through the community manager role
Key to success of this is the community manager as the means to tie those two together – using the metrics to monitor progress
Should be a quarterly review (‘health-check’) where progress and activity is assessed accordingly

The first four weeks Re-launching as a community of practice of value to all members

Key to community strategy is to understand how this works better in the framework of a ‘community of practice’ in practice
Part and parcel of this is opening up discussions so that people can connect and share more ‘horizontally’ – currently is basically in a blog/traditional forum (non-linear threading) format
Part of enhancing quality of conversations for example would be to consider making linear threads only – so kept conversations focused & enhanced chance for community mgr to capture value

The first four weeks Problem solving as a shared experience!

This strategy to move to more clearly a community of practice means suggestions for interaction such as making profiles available publicly as means to networking
Believe make it easier to problem solve by making easier to share problems, and focus on those via profiles who may have expertise
This can be backed up by community mgr introducing a calendar function which shows key events - tactics

The first four weeks An engagement strategy for readers as well as contributors

With a focus on shared problem solving is a chance to informally support the e-learning aspects of the community to much greater extent
Key is understanding that with communities most people are readers not contributors – there are communities of practice offline though where can use the problem solving
But still encourage peers to respond to new content that is posted, particularly if it is posted by a newer member of the community - email, direct messaging

The first four weeks A strategy for sustaining engagement

Value role of community manager, with tactics like introduction and announcements forum - encouraging participation in community events, discussions and activities
Working to keep online discussions engaging to working to network community members with Topical Experts – ask the expert section
(Maybe that main discussion area organised according to topics so can find what looking for easier)
To enhance quality of engagement use champions drawn from likes of group leaders – offer training to them & staff so moderation supports this aim

End of my presentation: any questions?

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National Strategies Presentation

by Stuart Hall

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