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National Strategies Presentation

National Strategies Presentation



My presentation on what a community manager might consider in the first four weeks in the role. ...

My presentation on what a community manager might consider in the first four weeks in the role.

Note that actual presentation consisted on the images; the additional text slides were private to my view only, accessed by a second laptop.



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  • Note that the image for slide 10 is borrowed from Belinda Allan’s paper ’Professional Development for Chinese National Teachers of English’ found online: http://masters.bilbea.com/extras/Chinese_teacher_PD/Chinese_teacher_PD_final.html.
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    National Strategies Presentation National Strategies Presentation Presentation Transcript

    • A community of practice for the National Strategies Presented by: Stuart Hall
    • The first four weeks What’s the starting point for the first four weeks?
    • The first four weeks
      • So what’s the starting point for the first four weeks of activity?
      • Suggest first undertake a review of the current community in the first two weeks
      • This would be presented to the team and then the dept after the consultation internally
      • What would want to propose is some clear ways forward in first 3 months to meet objective of more members, better engagement in terms of quality of discussions
    • The first four weeks Agreeing the plan for developing the community
    • The first four weeks
      • So first step after review is to present an agreed plan of action to implement improvements
      • Coupled with this of course would be to assess the current objectives and update these in line with improvement plan
      • Key not too make the plan or the objectives too complicated, otherwise risk it gets bogged down in the detail
      • Ends follow the means – simple clear plan = simple clear path to implementation
    • The first four weeks Creating a roadmap to show the way forward
    • The first four weeks
      • Strategy needs to consider how & discuss with all internal players from tech dev to national strategies leads how this can and will be implemented
      • Part of that is considering overall objectives for national strategies site and demonstrating where community objectives & metrics meet those too
      • So needs to be a roadmap for the community development, showing where are, where aiming to go to, and how going to get there!
      • Based on understanding motivations of community, how do they segment? Who are top influencers?
    • The first four weeks Understanding how the community manager will deliver to the plan
    • The first four weeks
      • A key part of the plan would be to agree also what the expectations of the community manager role is
      • As the strategy is both looking (1) means to improve the community and (2) how to sustain those through the community manager role
      • Key to success of this is the community manager as the means to tie those two together – using the metrics to monitor progress
      • Should be a quarterly review (‘health-check’) where progress and activity is assessed accordingly
    • The first four weeks Re-launching as a community of practice of value to all members
    • The first four weeks
      • Key to community strategy is to understand how this works better in the framework of a ‘community of practice’ in practice
      • Part and parcel of this is opening up discussions so that people can connect and share more ‘horizontally’ – currently is basically in a blog/traditional forum (non-linear threading) format
      • Part of enhancing quality of conversations for example would be to consider making linear threads only – so kept conversations focused & enhanced chance for community mgr to capture value
    • The first four weeks Problem solving as a shared experience!
    • The first four weeks
      • This strategy to move to more clearly a community of practice means suggestions for interaction such as making profiles available publicly as means to networking
      • Believe make it easier to problem solve by making easier to share problems, and focus on those via profiles who may have expertise
      • This can be backed up by community mgr introducing a calendar function which shows key events - tactics
    • The first four weeks An engagement strategy for readers as well as contributors
    • The first four weeks
      • With a focus on shared problem solving is a chance to informally support the e-learning aspects of the community to much greater extent
      • Key is understanding that with communities most people are readers not contributors – there are communities of practice offline though where can use the problem solving
      • But still encourage peers to respond to new content that is posted, particularly if it is posted by a newer member of the community - email, direct messaging
    • The first four weeks A strategy for sustaining engagement
    • The first four weeks
      • Value role of community manager, with tactics like introduction and announcements forum - encouraging participation in community events, discussions and activities
      • Working to keep online discussions engaging to working to network community members with Topical Experts – ask the expert section
      • (Maybe that main discussion area organised according to topics so can find what looking for easier)
      • To enhance quality of engagement use champions drawn from likes of group leaders – offer training to them & staff so moderation supports this aim
    • End of my presentation: any questions?