National Strategies Presentation


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My presentation on what a community manager might consider in the first four weeks in the role.

Note that actual presentation consisted on the images; the additional text slides were private to my view only, accessed by a second laptop.

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National Strategies Presentation

  1. 1. A community of practice for the National Strategies Presented by: Stuart Hall
  2. 2. The first four weeks What’s the starting point for the first four weeks?
  3. 3. The first four weeks <ul><li>So what’s the starting point for the first four weeks of activity? </li></ul><ul><li>Suggest first undertake a review of the current community in the first two weeks </li></ul><ul><li>This would be presented to the team and then the dept after the consultation internally </li></ul><ul><li>What would want to propose is some clear ways forward in first 3 months to meet objective of more members, better engagement in terms of quality of discussions </li></ul>
  4. 4. The first four weeks Agreeing the plan for developing the community
  5. 5. The first four weeks <ul><li>So first step after review is to present an agreed plan of action to implement improvements </li></ul><ul><li>Coupled with this of course would be to assess the current objectives and update these in line with improvement plan </li></ul><ul><li>Key not too make the plan or the objectives too complicated, otherwise risk it gets bogged down in the detail </li></ul><ul><li>Ends follow the means – simple clear plan = simple clear path to implementation </li></ul>
  6. 6. The first four weeks Creating a roadmap to show the way forward
  7. 7. The first four weeks <ul><li>Strategy needs to consider how & discuss with all internal players from tech dev to national strategies leads how this can and will be implemented </li></ul><ul><li>Part of that is considering overall objectives for national strategies site and demonstrating where community objectives & metrics meet those too </li></ul><ul><li>So needs to be a roadmap for the community development, showing where are, where aiming to go to, and how going to get there! </li></ul><ul><li>Based on understanding motivations of community, how do they segment? Who are top influencers? </li></ul>
  8. 8. The first four weeks Understanding how the community manager will deliver to the plan
  9. 9. The first four weeks <ul><li>A key part of the plan would be to agree also what the expectations of the community manager role is </li></ul><ul><li>As the strategy is both looking (1) means to improve the community and (2) how to sustain those through the community manager role </li></ul><ul><li>Key to success of this is the community manager as the means to tie those two together – using the metrics to monitor progress </li></ul><ul><li>Should be a quarterly review (‘health-check’) where progress and activity is assessed accordingly </li></ul>
  10. 10. The first four weeks Re-launching as a community of practice of value to all members
  11. 11. The first four weeks <ul><li>Key to community strategy is to understand how this works better in the framework of a ‘community of practice’ in practice </li></ul><ul><li>Part and parcel of this is opening up discussions so that people can connect and share more ‘horizontally’ – currently is basically in a blog/traditional forum (non-linear threading) format </li></ul><ul><li>Part of enhancing quality of conversations for example would be to consider making linear threads only – so kept conversations focused & enhanced chance for community mgr to capture value </li></ul>
  12. 12. The first four weeks Problem solving as a shared experience!
  13. 13. The first four weeks <ul><li>This strategy to move to more clearly a community of practice means suggestions for interaction such as making profiles available publicly as means to networking </li></ul><ul><li>Believe make it easier to problem solve by making easier to share problems, and focus on those via profiles who may have expertise </li></ul><ul><li>This can be backed up by community mgr introducing a calendar function which shows key events - tactics </li></ul>
  14. 14. The first four weeks An engagement strategy for readers as well as contributors
  15. 15. The first four weeks <ul><li>With a focus on shared problem solving is a chance to informally support the e-learning aspects of the community to much greater extent </li></ul><ul><li>Key is understanding that with communities most people are readers not contributors – there are communities of practice offline though where can use the problem solving </li></ul><ul><li>But still encourage peers to respond to new content that is posted, particularly if it is posted by a newer member of the community - email, direct messaging </li></ul>
  16. 16. The first four weeks A strategy for sustaining engagement
  17. 17. The first four weeks <ul><li>Value role of community manager, with tactics like introduction and announcements forum - encouraging participation in community events, discussions and activities </li></ul><ul><li>Working to keep online discussions engaging to working to network community members with Topical Experts – ask the expert section </li></ul><ul><li>(Maybe that main discussion area organised according to topics so can find what looking for easier) </li></ul><ul><li>To enhance quality of engagement use champions drawn from likes of group leaders – offer training to them & staff so moderation supports this aim </li></ul>
  18. 18. End of my presentation: any questions?