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KPIs In More Detail
KPIs In More Detail
KPIs In More Detail
KPIs In More Detail
KPIs In More Detail
KPIs In More Detail
KPIs In More Detail
KPIs In More Detail
KPIs In More Detail
KPIs In More Detail
KPIs In More Detail
KPIs In More Detail
KPIs In More Detail
KPIs In More Detail
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KPIs In More Detail

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A run through of how KPIs work for social media, providing more context to my single slide presentation. Hope it's helpful.

A run through of how KPIs work for social media, providing more context to my single slide presentation. Hope it's helpful.

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  1. KPIs for social media A online community-based presentation Presented by: Stuart Hall Community consultant [email_address]
  2. Strategic use of KPIs
  3. What make good KPIs? <ul><li>Communities are part of moving from transactions to relationships – where relationships help drive transactions </li></ul><ul><li>So balancing quantitative with qualitative is essence of community building – value from conversations and traffic </li></ul><ul><li>But what does this mean in KPI terms, how can this help as a tool? </li></ul><ul><li>As its simplest to make sure wherever possible for each objective there is a quantitative and qualitative metric to strike the right balance </li></ul>
  4. Harnessing the power of conversation
  5. The value of conversations? <ul><li>The best contributions to community will be those that publicly impact on your content, processes or products. </li></ul><ul><li>Your business needs to be seen to be part of the conversations, and seen to be responding to people on an individual basis; it’s part of achieving the objective of a professional social networking community with a strong value proposition. </li></ul>
  6. The balanced scorecard approach
  7. KPI objectives - examples <ul><li>‘ Financial’ </li></ul><ul><li>Demonstrating ROI on investment in your community </li></ul><ul><li>Increasing the number of (engaged) users </li></ul><ul><li>Increasing membership recruitment, retention and renewal </li></ul>
  8. KPI objectives - examples <ul><li>‘ Customer’ </li></ul><ul><li>Providing communities where your members can network with their peers </li></ul><ul><li>Providing communities where members can create and share their own content </li></ul>
  9. KPI objectives - examples <ul><li>‘ Internal business processes’ </li></ul><ul><li>Creating synergy between online and physical events using social media tools </li></ul><ul><li>Being flexible and nimble in supporting collaborative community activity and capitalising on opportunities as they arise </li></ul><ul><li>‘ Adding value’ to member generated content </li></ul>
  10. KPI objectives - examples <ul><li>‘ Internal learning and growth’ </li></ul><ul><li>Understanding of latest community techniques to gain greater engagement </li></ul><ul><li>Embed community KPIs within business-wide objectives and target setting </li></ul><ul><li>Awareness of internet developments, and ability to distinguish which are important, which we should exploit, and which we should reproduce </li></ul><ul><li>Plan and budget for review/development of online community functionality and content </li></ul>
  11. The KPI model for performance <ul><li>If your objective is i ncreasing the number of (engaged) users </li></ul><ul><li>What would the metric or measure would be? </li></ul><ul><li>Quantitative: number of discussion threads </li></ul><ul><li>Qualitative: number of discussion threads where there has been an active discussion </li></ul><ul><li>2. Target? </li></ul><ul><li>3. Results? </li></ul><ul><li>4. Ownership & action? </li></ul>
  12. Four step process examples
  13. Your community KPIs need to be: <ul><li>Aligned with the business </li></ul><ul><li>Both quantitative and qualitative </li></ul><ul><li>Actionable – there needs to be action according to results, with ownership </li></ul>
  14. KPIs drive your success!                                       Abacus image by mint imperial .

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