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Cass presentation on applying lean startup tools to building community
 

Cass presentation on applying lean startup tools to building community

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    Cass presentation on applying lean startup tools to building community Cass presentation on applying lean startup tools to building community Presentation Transcript

    • Corporate Digital Communities, Do They Work? Applying lean start-up principles and practice to building corporate communities @stuartgh 13 Feb 2012
    • Test your community idea first
    • Test & pivot - a mobile dating community
    • Test & pivot – failure is OK
    • Test & pivot – try again
    • Test & pivot – use key insights
    • Test & pivot – re-test
    • Test & pivot – validation!
    • And not forgetting the rest..1. Intimately know your customers <<2. Define the target audience <<3. Connect community to specific and timely business objectives4. Review competitive communities5. Build to solve both a customer and brand problem <<6. Design for desired behaviours <<7. Develop a measurement plan <<8. Create a content plan9. Plan for promotion10. Sell the community internally to garner support11. Determine the platform provider12. Scope the business requirements13. Forecast the budget required to build and sustain community
    • Thanks