Monetising Mobile - 10 Outstanding Apps
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Monetising Mobile - 10 Outstanding Apps

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Presentation from Mobile Entertainment's Monetising Mobile conference in London on 26 May 2010, outlining 10 apps that are making money.

Presentation from Mobile Entertainment's Monetising Mobile conference in London on 26 May 2010, outlining 10 apps that are making money.

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  • Free app released in July 2009 that let people create their own pizzas and place orders In three months, it was downloaded nearly 1m times in the US, and generated $1m in actual sales “ We always saw a steady level of growth with our mobile business via our WAP site, but to be candid it wasn’t the explosive level of growth we’ve seen with the iPhone app” Now updated regularly with deals
  • - Paper Toss was a free game released by Backflip Studios in June 2009 – a six-person developer By November, it had been downloaded more than 10 million times They put ads in it and started generating $125,000 of ad revenues a month – see screenshot The app also spawned premium versions – Paper Toss World Tour – which Backflip could cross-promote
  • Wall Street Journal was one of the first newspapers to launch an iPad app in April Signed up 64,000 active users in its first month, despite criticism of its $17.99 monthly subscription charge Warning – that doesn’t equal $1.2m of monthly revenues, as many were subscribers already – and unclear whether the rest are paying Murdoch: “Unlike the Kindle, we keep 100 percent of the revenue from the iPad”
  • “ Our future is going to be more mobile-centric than I had even thought – and sooner...” – Tim Westergren
  • Took one and a half months to go from 3m to 4m
  • Some players have spent more than $100 on in-game tracks

Monetising Mobile - 10 Outstanding Apps Monetising Mobile - 10 Outstanding Apps Presentation Transcript

  • 10 Outstanding Money-Making Apps Stuart Dredge
  • Who He?
    • Online editor of Mobile Entertainment
    • Also write for Music Ally, Sunday Times, Recombu, What Mobile
    • www.iphonegamesbulletin.com
    • Formerly: Informa Telecoms & Media, T3, Official Dreamcast Magazine, Mobile Choice
  • In Summary...
  • Pizza Hut
    • Nearly 1m downloads in three months
    • Generated $1m of sales
    • Drove registrations for main website
  • Paper Toss
    • 10m+ downloads
    • $125k in monthly ad revenues
    • Helped sell $1.25m of paid apps
  • Wall Street Journal
    • Launch app for iPad
    • 64k active users in first month
    • $17.99 monthly subscription
    • News Corp keeps the lot
  • Pandora Radio
    • Adding 30k users a day just from the iPhone – half its new users from mobile
    • 25% of its traffic comes from iPhone
    • $40m of revenues in 2009, and first profitable quarter in Q4 2009
  • Doodle Jump
    • 4m downloads since launch in Mar-09
    • 80k downloads on Christmas Day alone
    • $0.99 price equals $2.8m for two-man team Lima Sky
    • Now a $3.99 Android game
  • RedLaser
    • 2m downloads since launch in May-09
    • 950k active in the last month
    • At $1.99 price point equals $2-2.5 million of revenues
    • 50m barcodes scanned
  • Flight Control
    • 2m downloads since Mar-09
    • At $0.99 equals $1.4m of revenues
    • Now a $4.99 iPad game, and also a DSiWare title
  • Shazam
    • 75m registered users – 25m added in last six months
    • 1bn songs tagged so far
    • Fuelling 260k track purchases every day – 6.3% of global total
    • Mixture of revenue streams: ads and affiliate fees
  • Tap Tap Revenge
    • More than 30m downloads
    • $1m of revenues a month
    • Sold 1m songs in first month of in-game store, and 100k Ke$ha tracks in two weeks
    • Premium spin-offs: Lady Gaga, Nirvana, Coldplay etc
    • Also ads, virtual items...
  • eBay
    • $600m of sales volume through mobile in 2009
    • Predicts $1.5bn in 2010
    • 1.5m items bought through eBay Mobile at Christmas
    • 6m iPhone downloads by Dec-09
  • Honourable Mentions...
    • Apple - $5.45bn from iPhone hardware in Q1
    • AdMob – being bought for $750m
    • EA Mobile - $212m in its last fiscal year
    • Gameloft - $25m from iPhone alone in 2009
    • Recent funding for Booyah ($20m), Ground Truth $7m), ngmoco ($25m), TuneWiki (7m), SMS GupShup ($12m), Flurry ($7m)...
  • Lessons from the 10
    • Your app has to be excellent
    • Word of mouth is very important
    • Mix and match your revenue streams
    • Free often spawns premium apps
    • Help people buy stuff in the real world
    • Free apps are great for cross-promotion
  • Thank You
    • [email_address]
    • www.mobile-ent.biz
    • www.iphonegamesbulletin.com