Mobile Entertainment's Guide to Android
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Mobile Entertainment's Guide to Android

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Mobile Entertainment's guide to Android rounds up current data, research and predictions around Google's Android smartphone OS.

Mobile Entertainment's guide to Android rounds up current data, research and predictions around Google's Android smartphone OS.

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Mobile Entertainment's Guide to Android Mobile Entertainment's Guide to Android Presentation Transcript

  • Mobile Entertainment’s Guide to Android www.mobile-ent.biz
  • About This Presentation
    • We put this together from publicly available stats, research and news stories on Google’s Android OS
    • It’s designed to offer a snapshot of current research and data around the platform.
    • Who are we? Mobile Entertainment reports the latest news, views and analysis from the mobile content industry, across print, web, email and mobile.
    • We also run events – our next one is Monetising Mobile in London on 26 th May.
  • Android Growth
    • In Feb-10, 60,000 Android handsets were shipping every day – a run-rate equivalent to 21.9m a year ( source )
  • Android Growth - Gartner
    • 6.8m Android handsets were sold in 2009 according to Gartner’s estimates ( source ) –
      • 3.9% share of global smartphone sales – up from 0.5% in 2008
  • Android Growth: comScore
    • Android took a 7.1% share of all US smartphones in circulation in Jan-10 – up from 2.8% in Oct-09 ( source )
  • Android Growth - Flurry
    • Motorola’s Droid sold 1.05m units in its first 74 days, according to Flurry’s estimates ( source )
      • However, the Nexus One only sold 135k units in the same period
  • Android Growth - AdMob
    • Global AdMob requests from Android devices increased 97% from Oct-09 to Dec-09 – over 1bn in the latter ( source )
  • Android Ad Share: AdMob
  • Android OS fragmentation
    • However, there are several versions of the Android OS in circulation, from Android 1.1 to 2.0.1 (Source: Google Jan-10)
  • Android Market: Stats
    • In Mar-10, more than 30k apps were available according to Google – up from 16k in Dec-09 ( source )
    • In Mar-10, third-party site AndroLib listed 36,000, although this may include deleted apps ( source )
  • Android Market: Free v Paid
    • Analyst FADE estimates that 98.9% of Android app downloads are free – with 289m total downloads by Mar-10 ( source )
    • Dec-09 survey by Skyhook Wireless of 30 Android developers found nearly 60% weren’t happy with their revenues ( source )
      • 82% said the reason was Android Market’s design
      • 43% highlighted the use of Google Checkout for payment
      • 46% were worried about Android OS fragmentation
  • Android Market: Free v Paid
    • 60.7% of the Android Market catalogue is free apps, compared to 39.3% which are paid. (Source: AndroLib )
  • Android Market: Prices
    • Average Android app prices vary considerably between regions: $4.42 in the Euro Zone, but $2.28 in Japan. (Source: Distimo )
  • Developer Stats: Regions
    • 65% of Android devs are based in the US (Source: Distimo )
  • Developer Stats: Growth
    • Flurry has found a consistent increase in new Android app projects since Nov-09 (Source: Flurry )
  • Android Games: Data
    • According to AndroLib, there were 4,784 games available on Android Market in Mar-10 ( source )
    • 1,200 of those were added in January and February 2010 alone, according to FADE ( source )
    • FADE also estimates that Android Market generated $900k from paid game sales in Jan+Feb-10 (up 50% from Nov+Dec-09) ( source )
  • Android Games - Revenues
    • TOP 10 ANDROID MARKET GAMES (4-Jan to 28-Feb 2010)
    • 1. Robo Defense by Lupis Labs - 24,000 downloads ($2.99) 2. SNesoid by yongzh - 11,000 downloads ($3.98) 3. Nesoid by yongzh - 10,000 downloads ($3.49) 4. Gameboid by yongzh - 9,000 downloads ($3.99) 5. Fishin' 2 Go (FULL) by CyxB - 16,000 downloads ($2.25) 6. Homerun Battle 3D by Com2uS - 6,000 downloads ($4.99) 7. UNO by Gameloft - 9,000 downloads ($2.99) 8. Armored Strike by Requiem Software - 6,000 downloads ($3.99) 9. Space Physics by Camel Games - 8,000 downloads ($2.99) 10. Armageddon Squadron by Polarbit AB - 4,000 downloads ($4.06 due to exchange rate)
    • Source: FADE
  • Android Consumer Usage
    • Android users download an average of 9 new apps a month – the same as iPhone users ( source )
    • Only 21% of Android users buy at least one paid app a month, compared to 50% of iPhone users ( source )
    • Android users spend an average of 80 minutes a day using apps (iPhone is 79 mins, iPod touch is 100 mins) ( source )
    • 73% of Android users are male, compared to 56% of iPhone OS users ( source )
  • Android Consumer Usage
    • FADE estimated in Mar-10 that Android’s 8m users have downloaded an average of 35 apps each ( source )
    • 50% of people with T-Mobile’s myTouch handset launch Android Market once a day ( source )
    • 17% of Android visitors to Mplayit’s discovery service are looking for games, and 83% for apps – iPhone’s ratio is 64% games to 36% apps ( source )
  • Android Consumer Usage
    • Data from comScore and Compete indicates that Android users aren’t so dissimilar to iPhone users in their habits (Source: eMarketer )
    • See next page for similar conclusions from Flurry’s usage data.
  • Android Consumer Usage
  • Success Stories
    • Polarbit passed the milestone of 1m Android games downloads in Mar-10 (includes paid and free) ( source )
    • Indie developer Edward Kim said in Mar-10 that he’s making $13k a month from his Car Locator app ( source )
    • MobiHealthNews thinks that more than 3m Android health apps have been downloaded ( source )
  • Android Predictions
    • Gartner thinks Android will have 14.5% of the global smartphone market in 2012 – 76m devices ( source )
    • MIC predicted last October that Google would ship 6.5m Android phones in 2009, rising to 31.8m in 2013 ( source )
      • But MIC predicts 126m Android devices in 2013 – incl netbooks, tablets etc
    • Canalys thinks 12.3m Android handsets will be sold in 2010 in North America ( source ) - see next page for table.
    • IDC predicts 75k Android apps by the end of 2010, compared to 300k iPhone apps ( source )
  • Android Predictions - Canalys
  • The Case For Android (by developer advocate Tim Bray)
    • “ It’s not good to be on the Net at all times, but it’s very good to have the Net available at all times.
    • Google needs, and is committed to, Android; it’s not just a hobby.
    • The Android user experience is very good and, more important, getting better fast.
    • It’s developer-friendly; the barriers to entry are very low for the several million people on the planet who are comfy with the java programming language.
    • The APIs are pretty good in my experience , and even more important, complete. Near as I can tell, there’s nothing interesting the phones can do that’s not exposed through some API or other.
    • Anyone can build any hardware they want around the Android software; no approval required.
    • Anyone can sell any program they write via the Android Market; no approval required.
    • It’s open-source.
    • The smartphone arena where Android plays is extra interesting right now, with space for radical experimentation both on the technology and business fronts.
    • The mobile space has had a huge impact in the emerging economies of the less-developed world and I think that’s just getting started. I want to be part of that story and Android seems like the right software platform for it.
    • I’ll enjoy competing with Apple.”
    • Source: Tim Bray Blog
  • Cheers!
    • Mobile Entertainment: www.mobile-ent.biz
    • Got feedback or a hot Android app you want us to write about? [email_address]
    • And don’t forget our Monetising Mobile event on 26 th May in London...