1. The Memome Project:
Adventures to ﬁnd the most
useful memes for health and
Stuart Calimport BSc. MSc. MA."
London Oct. 2012"
2. A few definitions (I’ll make it quick)
Memetics – study of ideas/words as units that are subject
to physical laws and can replicate, mutate, adapt, drift, be
deleted, be degraded, co-evolve, synergise, compete etc."
Omics – the study of a total population of objects"
Memomics – studying all or a sub-set of an organisms
Memomic Engineering – targeted speciﬁc modiﬁcation of
3. Why look at ideas from a memomic
•  Simplify study of ideas and ﬁnd new ways to identify them and modify them
for human health"
•  Words and ideas that exist are not always useful and acting for mutual health
and wellbeing. We can then identify, share, express and enrich for the
•  Changes in genes and gene expression can lead to cancer, allow stem cells
and organisms like hydra to be biologically immortal, and allow regeneration
of limbs. Memes and their products can act similarly– memes expressed
through human action, technology and regenerative medicine."
•  In a vast sea of memes/ideas having a purposeful way of selecting memes/
ideas and a way of processing them will allow us to not be competed out of
existence by sub-optimal memes and meme products"
4. Why did I do it?"
•  A personal journey to ﬁnd the most high impact ideas/memes for the health of
•  I wanted to ﬁnd something I can do now to make better decisions in order to have
a bigger impact on my health and that of others"
Why does health and wellbeing matter to me?
•  I think the lives of humans and animals are valuable to themselves and others,
and health is critical to maintain the state of being alive – Indeﬁnitely! "
•  Yes I am an immortalist! "
•  Yes I do think my life and that of other conscious beings are the most special
things in the universe "
•  and No I don’t want anyone to die "
5. What did I do?"
•  Every time I had an idea about something that I thought was
optimal or sub-optimal for health and wellbeing I recorded it in a
database hosted in the cloud"
•  So far after 1.5 years of recording, editing and deleting memes
in my database I have:"
Healthy/ethical/optimal memes = 5137!
Unhealthy/unethical/sub-optimal memes = 6581!
6. Example memome entries
Optimally actionable content"
Optimal impact at events"
Proving what is possible with achievements and examples"
Optimal visual communication"
Socially disruptive high impact projects for inﬁnite lifespan"
Chocolate soya milk"
Lebanese strained yoghurt"
Intermittent cycle sprint commuting"
Bootstrapping gains in robustness/health/lifespan"
Innovating with movement"
Uniting mankind for inﬁnite conscious life"
Aiming too small"
Lack of optimal meme uptake"
Not improving/changing sub-optimal objects/processes/states/properties"
Not pivoting when on sub-optimal path for mutual inﬁnite lifespan"
Not downloading latest memes for optimal health and wellbeing"
Optimising own health/healthspan/lifespan at expense of others"
Not updating others"
Not getting to the core of the issue "
Low throughput processes"
Conversations and narratives that act as traps"
Sub-optimal transfer rate"
Sub-optimal conversion rate"
Sub-optimal value drift"
Not categorising things by whether they are/might be optimal or sub-optimal for inﬁnite
Not acting in interest of mutual inﬁnite lifespans"
Lack of incubation"
Lack of acceleration"
7. Word cloud analytics
•  Word clouds – displays word with word size in relationship
to word frequency"
•  My hypothesis: The top/abundant/biggest memes should
be the most important to me and most healthy for me and
others. If not why not?"
•  If a meme was physically large in the word cloud or I
thought it was over-represented or negative or not speciﬁc
I changed/deleted it using word clouds as editing tool"
8. Word cloud of ideas column of database"
Courtesy of Tagcrowd (http://tagcrowd.com/)
9. Word cloud of all columns of database"
Courtesy of Wordle (http://www.wordle.net/)
10. Meme generation rate optimisation
•  Logged memes predicted healthy per day and cross-referenced with
physical and qualitative QS measurements from Fitbit and Fitocracy. "
•  High idea days correlate with conferences and events, sedentary
internet usage, higher calories, short or no workouts (30mins or less).
These things are expensive and favor sedentary behavior and
promote inﬂammation. "
•  Take home message: Need to hack process of getting high
impact ideas in a healthy way!
11. Social memome trials"
•  Recorded key healthy memes and risk memes on Pearltrees,
Facebook ‘likes’ and Google ‘1+’"
•  Found needed high impact ways of spreading healthy
memes, higher visibility, and create a dialogue with others
as to the purposefulness and direction of meme sharing!
12. What did I learn?
Learned about process:
•  Recording and editing ideas includes both bottom up sequencing and
top down engineering and so can lead and inform other QS health
•  A way of collecting and distributing healthy QS practices
Learned about myself:
•  Surprised which objects/properties/states/memes/processes are
actually sub-optimal for health – made me rethink a lot of what I own,
do and don’t do
•  That as a human sometimes our actions and memes are not aligned
with our values – and that this is a very important challenge to solve
13. What worked?
Totally worked :D!
•  Recording, ﬁnding, optimising and using memes/ideas and taking from
lessons learned in omics, genetic engineering and 3-D printing to engineer
and instantiate the optimal."
•  Utilising both the computational and biological/organic properties of memes
to my advantage."
Sort of worked :S!
•  Displaying, referencing and sharing memome and memomics process.
Needs more collaboration, better ways of accessing and utilising data."
Don’t try this at home! : (!
•  Logging sub-optimal memes/ideas. Very negative experience – a dark
journey. Take the extra time to convert the meme/idea into its opposite or
log a solution to it!"
14. Achievements attributed to project
•  Donated over 75% of physical objects to charity and friends
•  Became vegetarian (How could I improve my health and
lifespan at the expense of others?)
•  Improved muscle:fat ratio
•  Improved happiness, purposefulness and calmness (qualitative
and physiological scoring measures)
•  See world through different lens– assessment of whether
something is healthy or not and what processes/objects/
properties/states to utilise and create for a healthy future
15. Thank you for listening!
Questions and collaborations welcome
Feel free to connect!