UN Social Media and CSR Report 2011
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UN Social Media and CSR Report 2011

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International research programme examing how FTSE Global 500 companies use social media to support their corporate social responsibility (CSR) activity.

International research programme examing how FTSE Global 500 companies use social media to support their corporate social responsibility (CSR) activity.

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UN Social Media and CSR Report 2011 UN Social Media and CSR Report 2011 Presentation Transcript

  • Global Social Media and CSR Report
    Supported by the United Nations Office for Partnerships
    Stuart Bruce
    #unsmcsr11 @stuartbruce
  • Global Social Media and CSR Report
    #unsmcsr11 @stuartbruce @wolfstarpr
  • Social media and social networks are now all pervasive; they permeate every aspect of our lives and have had a fundamental impact on business, the law and even governments.
    #unsmcsr11 @stuartbruce @wolfstarpr
  • Social media is for marketing
    #unsmcsr11 @stuartbruce @wolfstarpr
  • Methodology
    FTSE Global 500
    September 2010 to May 2011
    Visible social media presence
    Blogs, Twitter, YouTube, Facebook, podcasts, other video and RSS
    Not ranking social media or CSR
    #unsmcsr11 @stuartbruce @wolfstarpr
  • Key facts on FTSE Global 500 use of social media for CSR
    60% have some social media CSR presence
    Just 46, less than 10% using it extensively
    North America is the most social content, followed by Europe
    Most social industry sectors are banks, oil and gas producers, pharmaceuticals and biotechnology, and technology, hardware and equipment
    Twitter is the most used social platform
  • Use of social platforms
    60%
    #unsmcsr11 @stuartbruce @wolfstarpr
  • Most social countries
  • Most active companies
    46
  • Some characteristics of success
    Stakeholder focused
    Multi-platform
    Joined-up
    Engaging
    Not top down
    #unsmcsr11 @stuartbruce @wolfstarpr
  • Embedding social media into a corporate communications strategy
    Understand and shrink the online space
    Set objectives and goals
    Incorporate social media into your corporate communications strategy
    Get board level buy-in
    Secure adequate resources
    It is rude to walk out of a conversation
    Continuous improvement
    #unsmcsr11 @stuartbruce @wolfstarpr
  • sbpr.co/unsmcsr11
    wolfstarconsultancy.com
    #unsmcsr11
    @wolfstarpr