UN Social Media and CSR Report 2011

Global Social Media and CSR Report
Supported by the United Nations Office for Partnerships
Stuart Bruce
#unsmcsr11 @stuartbruce

Global Social Media and CSR Report
#unsmcsr11 @stuartbruce @wolfstarpr

Social media and social networks are now all pervasive; they permeate every aspect of our lives and have had a fundamental impact on business, the law and even governments.

Social media is for marketing

Methodology
FTSE Global 500
September 2010 to May 2011
Visible social media presence
Blogs, Twitter, YouTube, Facebook, podcasts, other video and RSS
Not ranking social media or CSR

Key facts on FTSE Global 500 use of social media for CSR
60% have some social media CSR presence
Just 46, less than 10% using it extensively
North America is the most social content, followed by Europe
Most social industry sectors are banks, oil and gas producers, pharmaceuticals and biotechnology, and technology, hardware and equipment
Twitter is the most used social platform

Use of social platforms
60%

Most social countries

Most active companies
46

Some characteristics of success
Stakeholder focused
Multi-platform
Joined-up
Engaging
Not top down

Embedding social media into a corporate communications strategy
Understand and shrink the online space
Set objectives and goals
Incorporate social media into your corporate communications strategy
Get board level buy-in
Secure adequate resources
It is rude to walk out of a conversation
Continuous improvement

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#unsmcsr11
@wolfstarpr

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UN Social Media and CSR Report 2011

by Stuart Bruce on Jun 07, 2011

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UN Social Media and CSR Report 2011 Presentation Transcript