CIPR Social Media Conference April 2011
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CIPR Social Media Conference April 2011

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Presentation on the future of social media at the Chartered Institute of Public Relations' annual Social Media Conference.

Presentation on the future of social media at the Chartered Institute of Public Relations' annual Social Media Conference.

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Transcript

  • 1. The future of social media Stuart Bruce, Managing Director Wolfstar Consultancy
  • 2. Why me?• Public relations 1989• Online PR mid-90s• PR blog in 2003• Twitter 2007• Member of CIPR Social Media Panel
  • 3. Agenda• A quick history• What’s going to happen in 2012 and beyond• And what you should be doing about it
  • 4. IN, OUTIN OUT“Color raised $41M in financing from Bain CapitalVentures, Sequoia Capital and Silicon Valley Bank”
  • 5. Analytics• Traffic source• Key word search - AdPlanner• Bounce rate• Traffic spikes• Targeting outreach
  • 6. Four screen engagement
  • 7. Every company is a media company
  • 8. Privacy
  • 9. Privacy
  • 10. Mobile apps
  • 11. Casual and social games
  • 12. Virtual worlds Source: Dubit
  • 13. Location
  • 14. Social shopping
  • 15. Near Field Communications
  • 16. QR codes
  • 17. Web 3.0• Web 1.0 – transactional• Web 2.0 – conversation/UGC• Web 3.0 - the semantic web
  • 18. And finally…
  • 19. New skill sets• Digital natives• Understand and use data and analytics• Understand human behaviour• Create content across multiple channels• Understand other business processes• Provide strategic counsel
  • 20. Stuart Bruce 07852 135456 @stuartbruce www.stuartbruce.biz www.wolfstarconsultancy.com