Back to the future of public relations - 10 rules for PR professionals

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PR is far from dead, in fact the future is brighter than ever as the internet, mobile and social media make it more important than ever to practice professional management of relationships and reputation. Real public relations has always been two-way and conversational, but finally we can practice what we preach. These are 10 of the rules for a successful future for public relations.

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Back to the future of public relations - 10 rules for PR professionals

  1. 1. BACKTOTHE FUTURE OF PUBLIC RELATIONS Stuart Bruce MCIPR Croatian Public Relations Association May 2014 @stuartbruce #HUOJ15
  2. 2. Please tweet using @stuartbruce #HUOJ15 www.stuartbruce.biz www.stuartbruce.eu STUART BRUCE MCIPR • Winner of the 2013 Outstanding Contribution to Social Media Award • PRWeek Power Book of UK’s top 1% of most influential PR people – 2007, 2008, 2009 and 2011 • Lecturer in post-graduate digital PR and communications strategy at Leeds Metropolitan University, UK • Founder of PRWeek Top 150 Consultancy and Top 30 Digital Consultancy • Co-author of ShareThis:The Social Media Handbook for PR Professionals and ShareThisToo: More Social Media Solutions for PR Professionals • Elected to UK CIPR National Council • Founder member of CIPR Social Media Panel • International advisory council member of World Communications Forum in Davos • Former Director of Communications for two UK government cabinet ministers Public Relations | Public Affairs Corporate Communications Digital | Social | Online Consultant | Trainer | Speaker | Author
  3. 3. Please tweet using @stuartbruce #HUOJ15 www.stuartbruce.biz www.stuartbruce.eu SOME CLIENTS I’VEWORKEDWITH EU BORDER AGENCY BAHRAIN TELECOM COMPANY BAHRAIN DEFENCE FORCE OF THE KINGDOM OF SAUDI ARABIA KING ABDULLAH UNIVERSITY OF SCIENCE AND TECHNOLOGY
  4. 4. BACKTOTHE FUTURE OF PUBLIC RELATIONS TEN RULES OF NEW PR
  5. 5. Please tweet using @stuartbruce #HUOJ15 www.stuartbruce.biz www.stuartbruce.eu RULE 1 Public Relations is about reputation - the result of what you do
  6. 6. Please tweet using @stuartbruce #HUOJ15 www.stuartbruce.biz www.stuartbruce.eu RULE 2 Nobody trusts you anymore
  7. 7. Please tweet using @stuartbruce #HUOJ15 www.stuartbruce.biz www.stuartbruce.eu RULE 3 Mainstream media is not dead
  8. 8. Please tweet using @stuartbruce #HUOJ15 www.stuartbruce.biz www.stuartbruce.eu RULE 4 If it doesn’t work on mobile… …forget it
  9. 9. Please tweet using @stuartbruce #HUOJ15 www.stuartbruce.biz www.stuartbruce.eu RULE 5 Tell good stories
  10. 10. Please tweet using @stuartbruce #HUOJ15 www.stuartbruce.biz www.stuartbruce.eu RULE 6 Public relations is applied social science Edward Bernays
  11. 11. Please tweet using @stuartbruce #HUOJ15 www.stuartbruce.biz www.stuartbruce.eu RULE 7 Learn to like maths… … big data matters
  12. 12. Please tweet using @stuartbruce #HUOJ15 www.stuartbruce.biz www.stuartbruce.eu RULE 8 Every Company is a Media Company EC = MC
  13. 13. Please tweet using @stuartbruce #HUOJ15 www.stuartbruce.biz www.stuartbruce.eu RULE 9 If it matters you can measure it
  14. 14. Please tweet using @stuartbruce #HUOJ15 www.stuartbruce.biz www.stuartbruce.eu RULE 10 Public relations is… … the relationship business
  15. 15. PLEASE GET INTOUCH STUART BRUCE Public Relations | Corporate Communications | Public Affairs Digital | Social | Online Consultant | Trainer | Speaker | Author Blog www.stuartbruce.biz Company www.stuartbruce.eu Twitter @stuartbruce Subscribe to my Future of PR Flipboard magazine http://sbpr.co/sbprnews to discussconsultancyadvice,trainingcourses or conference speaking

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