Top 10 tips to get management buy in for social media
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Top 10 tips to get senior management buy-in for social media. A presentation delivered at the Future Digital Strategies Summit in London in November 2011.

Top 10 tips to get senior management buy-in for social media. A presentation delivered at the Future Digital Strategies Summit in London in November 2011.

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Top 10 tips to get management buy in for social media Presentation Transcript

  • 1. STUART BRUCE Corporate communications, public relations, public affairs and social media Strategic counsel, training and mentoring How I see it… 10 steps to securing management buy-in for social media@stuartbruce | consultancy www.stuartbruce.eu | blog www.stuartbruce.biz
  • 2. 1 Assess and planInternal and external auditsCreate business caseSet goalsSecure resources@stuartbruce | consultancy www.stuartbruce.eu | blog www.stuartbruce.biz
  • 3. 2 Identify your allies Company wide, not just marketing You need legal, corporate comms, HR etc@stuartbruce | consultancy www.stuartbruce.eu | blog www.stuartbruce.biz
  • 4. 3 Show relevant success storiesMore than just DellIssues and challengesIndustry and sector@stuartbruce | consultancy www.stuartbruce.eu | blog www.stuartbruce.biz
  • 5. 4 See what you competitors are doingThey are benefiting and you aren’tYou can benefit and they aren’t@stuartbruce | consultancy www.stuartbruce.eu | blog www.stuartbruce.biz
  • 6. 5 Create social media governance Know the rules and regulations Create social media policies Provide training, education and mentoring@stuartbruce | consultancy www.stuartbruce.eu | blog www.stuartbruce.biz
  • 7. 6 Identify the risks of NOT doing itYour customers and employees are already doing it… without youIf you don’t have a voice you can’t respond@stuartbruce | consultancy www.stuartbruce.eu | blog www.stuartbruce.biz
  • 8. 7 Set objectives and KPIs Big picture for c-suite Relevant for audience Don’t pretend it’s ROI@stuartbruce | consultancy www.stuartbruce.eu | blog www.stuartbruce.biz
  • 9. 8 Make it boringDon’t over hype itBoring is safe@stuartbruce | consultancy www.stuartbruce.eu | blog www.stuartbruce.biz
  • 10. 9 Get the right adviceWatching a lot of sport doesn’t make you an expertExperience and credentials@stuartbruce | consultancy www.stuartbruce.eu | blog www.stuartbruce.biz
  • 11. 10 Think big Start small Act fast If you only do one thing, introduce social media governance@stuartbruce | consultancy www.stuartbruce.eu | blog www.stuartbruce.biz
  • 12. Stuart Bruce professional biograpy Stuart Bruce is an award-winning independent communications consultant specialising in online corporate communications, public affairs, social media and digital PR. His consultancy works both directly with clients and through their agencies to provide strategic counsel, training and mentoring. He is listed in the PRWeek Power Book of the UK’s top 1% of most influential public relations people. He was previously the managing director of Wolfstar, a public relations consultancy that he co-founded in 2007 and led to become a PRWeek Top 150 Consultancy and Top 40 Digital Consultancy working internationally for clients such as Sony Ericsson, PayPal, Unilever, HSBC, Labour Party, GlaxoSmithKline, Ministry of Defence and Discovery Channel. Stuart’s public relations industry award wins include winning the CIPR President’s Grand Prix for Best Small Consultancy less than two years after starting Wolfstar and the CIPR President’s Grand Prix for Best Social Media Campaign. Stuart has also advised two senior UK government cabinet ministers as director of strategy and communications for Andy Burnham MP’s Labour Party leadership campaign in 2010, and the same role for Alan Johnson MP in the deputy leadership elections. In 2011 Stuart worked with the United Nations in New York to lead the world’s first international research programme examining how FT Global 500 companies use social media as part of their CSR activity. He has extensive experience of both traditional corporate communications and social media including strategy development, campaign management and implementation, measurement and evaluation, as well as crisis communications and issues management. Stuart is a frequent conference speaker and media commentator on corporate communications, public relations, social media and politics. Stuart’s media appearances include the BBC, Financial Times, The Guardian, Campaign, PRWeek, Communicate, CorpComms, London Evening Standard and Sky News. Conferences he has spoken at include The Economist, CIPR, PRCA, CIM, PRWeek, ad:tech. Social Media Week, Communicate, Don’t Panic, Social Media in Business and the Future Social Strategies Summit. He is also a regular judge of public relations industry awards including the annual CIPR and PRCA awards. Stuart has been responsible for online public relations campaigns since the mid-90s and in 2003 started one of the world’s first PR blogs and his A PR Guy’s Musings blog is still one of the world’s highest ranked PR blogs.@stuartbruce | consultancy www.stuartbruce.eu | blog www.stuartbruce.biz
  • 13. STUART BRUCECorporate communications, public affairs, public relations andsocial mediaStrategic counsel, training and mentoringConsultancy www.stuartbruce.euBlog www.stuartbruce.bizTwitter stuartbruceEmail stuart@stuartbruce.euPhone +44 (0)20 3239 1093