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Marketing Success in 7 Steps Guaranteed
Marketing Success in 7 Steps Guaranteed
Marketing Success in 7 Steps Guaranteed
Marketing Success in 7 Steps Guaranteed
Marketing Success in 7 Steps Guaranteed
Marketing Success in 7 Steps Guaranteed
Marketing Success in 7 Steps Guaranteed
Marketing Success in 7 Steps Guaranteed
Marketing Success in 7 Steps Guaranteed
Marketing Success in 7 Steps Guaranteed
Marketing Success in 7 Steps Guaranteed
Marketing Success in 7 Steps Guaranteed
Marketing Success in 7 Steps Guaranteed
Marketing Success in 7 Steps Guaranteed
Marketing Success in 7 Steps Guaranteed
Marketing Success in 7 Steps Guaranteed
Marketing Success in 7 Steps Guaranteed
Marketing Success in 7 Steps Guaranteed
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Marketing Success in 7 Steps Guaranteed

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Stuart Ayling presents his 7 step process to create a practical marketing program that works for your business.

Stuart Ayling presents his 7 step process to create a practical marketing program that works for your business.

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Transcript

  • 1. 7 Steps to Guarantee Marketing Success A practical approach for effective marketing. Presented by Stuart Ayling Chief Sales Strategist Marketing Nous www.marketingnous.com.au
  • 2. Take Time
  • 3. 1. Identify Your Key Audience Groups
  • 4. Who Do You Want?
    • Trade versus end-user
    • Specifier versus distributor
    • Premium market versus budget range
    • Geographic location
    • Who, where, why will they buy
  • 5. 2. Develop Your Marketing Message
  • 6. Give a Reason – Be Different
    • Why will customers choose you
    • Focus on customers needs, not yours
    • Be consistent across marketing and selling activities
  • 7. 3. Understand the Customers Decision Making Process
  • 8. How Can You Influence Decisions?
    • How do customers make buying decisions?
    • Where do they go for information?
    • What do they find reliable?
    • What do they want from a supplier?
    • Which communication channels are suitable?
  • 9. 4. What Can You Measure?
  • 10. What is Measured, Gets Managed
    • Focus on output, not input
    • New customers
    • Sales of products
    • Conversion rate
    • Revenue
    • Enquiries via web site, trade show
    • Downloads
  • 11. 5. Support Sales Activities
  • 12. Marketing Creates Leads … Sales Creates Customers
    • Follow up enquiries
    • Qualify leads
    • Create ‘sales ready’ material
    • Share responsibility for results
    • Review usage of material
  • 13. 6. Schedule Marketing Activities
  • 14. Plan to Act
    • Create an action plan
    • Create a marketing budget
    • Who is accountable?
    • Avoid the biggest mistakes
      • Getting lost in the details
      • Not supporting the company objectives
      • Not catering to the needs of the boss
      • No measurement, monitoring or accountability
      • No input from other parties
  • 15. 7. Implement and Monitor
  • 16. Marketing Metrics
    • Select key metrics & report regularly
    • Create a ‘marketing dashboard’
  • 17.  
  • 18. 7 Steps to Guarantee Marketing Success A practical approach for effective marketing. Presented by Stuart Ayling Chief Sales Strategist Marketing Nous www.marketingnous.com.au

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