Domino's Online Marketing Campaign

6,251 views

Published on

This is a ten-slide PowerPoint presentation created for the New Media Driver's License course that outlines an online marketing campaign for Domino's Pizza, Inc. by utilizing the principles found in Presentation Zen, written by Garr Reynolds.

Published in: Education
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
6,251
On SlideShare
0
From Embeds
0
Number of Embeds
174
Actions
Shares
0
Downloads
366
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Domino's Online Marketing Campaign

  1. 1. DOMINO’S <br /> ONLINE MARKETING CAMPAIGN<br /> PRESENTED BY<br /> JENNIFER STUARD<br />
  2. 2. ESTABLISHED 1965<br />YPSILANTI, MI<br />
  3. 3. TOUGH<br />“Boring,<br /> artificial,<br /> imitation of<br /> what pizza can be.”<br />CRITICS<br />
  4. 4. NEW PIZZA<br />NEW CAMPAIGN<br />
  5. 5. DOMINO’S CURRENT<br />ONLINE PRESENCE<br />
  6. 6. TARGET SOCIAL<br />NETWORKING SITES<br />
  7. 7. KEYWORD<br />PIZZA<br />PIZZA SPECIAL PIZZA COUPONS PIZZA DELIVERY<br />NEAREST PIZZA<br />DOMINOS<br />BEST LOCAL PIZZA<br />CLOSEST PIZZA<br />SEARCH<br />
  8. 8. TELL US YOUR<br />PIZZA STORIES<br />
  9. 9. LINKEDIN & DIGG<br /> 2.5% EACH<br />BUDGET BY<br />FACEBOOK<br />15%<br />FOURSQUARE<br />10%<br />WEBSITE<br />5%<br />TWITTER<br />10%<br />YOUTUBE<br />15%<br />GROUPON<br />5%<br />BLOG<br />10%<br />FLICKR<br />10%<br />GOOGLE ADWORDS<br />15%<br />THE SLICE<br />
  10. 10. MEASURING SUCCESS<br />HOW DO WE STACK UP?<br />

×