Domino's Online Marketing Campaign
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Domino's Online Marketing Campaign

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This is a ten-slide PowerPoint presentation created for the New Media Driver's License course that outlines an online marketing campaign for Domino's Pizza, Inc. by utilizing the principles found in ...

This is a ten-slide PowerPoint presentation created for the New Media Driver's License course that outlines an online marketing campaign for Domino's Pizza, Inc. by utilizing the principles found in Presentation Zen, written by Garr Reynolds.

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Domino's Online Marketing Campaign Presentation Transcript

  • 1. DOMINO’S
    ONLINE MARKETING CAMPAIGN
    PRESENTED BY
    JENNIFER STUARD
  • 2. ESTABLISHED 1965
    YPSILANTI, MI
  • 3. TOUGH
    “Boring,
    artificial,
    imitation of
    what pizza can be.”
    CRITICS
  • 4. NEW PIZZA
    NEW CAMPAIGN
  • 5. DOMINO’S CURRENT
    ONLINE PRESENCE
  • 6. TARGET SOCIAL
    NETWORKING SITES
  • 7. KEYWORD
    PIZZA
    PIZZA SPECIAL PIZZA COUPONS PIZZA DELIVERY
    NEAREST PIZZA
    DOMINOS
    BEST LOCAL PIZZA
    CLOSEST PIZZA
    SEARCH
  • 8. TELL US YOUR
    PIZZA STORIES
  • 9. LINKEDIN & DIGG
    2.5% EACH
    BUDGET BY
    FACEBOOK
    15%
    FOURSQUARE
    10%
    WEBSITE
    5%
    TWITTER
    10%
    YOUTUBE
    15%
    GROUPON
    5%
    BLOG
    10%
    FLICKR
    10%
    GOOGLE ADWORDS
    15%
    THE SLICE
  • 10. MEASURING SUCCESS
    HOW DO WE STACK UP?