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Sweepstakes Admin Dashboard Guide
 

Sweepstakes Admin Dashboard Guide

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Welcome to your Strutta Admin Dashboard Guide! All the tools you’ll need to stay on top of your promotion site and activity are included here.

Welcome to your Strutta Admin Dashboard Guide! All the tools you’ll need to stay on top of your promotion site and activity are included here.

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    Sweepstakes Admin Dashboard Guide Sweepstakes Admin Dashboard Guide Presentation Transcript

    • 1 SWEEPSTAKES ADMIN Dashboard Guide SW EEPSTAK ES CHAN C E BAS E D PR O M O TION
    • 2 SWEEPSTAKES ADMIN DASHBOARD GUIDE Table of Contents Overview ....................................................................................................... 3 Manage Timeline ................................................................................................................... 4 Analytics Activities & Trends ............................................................................................... 5 Daily History ........................................................................................................... 8 Demographics ....................................................................................................... 9 Tools Manage Admins .................................................................................................... 10 Export Data ............................................................................................................. 1 1 Random Draw ........................................................................................................ 12 Take Offline ............................................................................................................ 13 Dashboard Edit ............................................................................................................................ 14 Closing your Sweepstakes ................................................................................ 15
    • 3 SWEEPSTAKES ADMIN DASHBOARD GUIDE Welcome to your Sweepstakes Admin Dashboard. All the tools you’ll need to stay on top of your promotion site and activity are included here. This guide is intended to help you understand what to expect in the Sweepstakes Admin Dashboard. You’ll gain access to your own Admin Dashboard once you launch your promotion with Strutta. Explore yours to get the most out of your promotion. Feel free to contact us is you have any questions! strutta.com | facebook.com/strutta | @strutta
    • 4 SWEEPSTAKES ADMIN DASHBOARD GUIDE Manage > Timeline A snapshot of your promotions activity Recent Entries By default you’ll see the most recent submitted entries into your Sweepstakes. Click VIEW ALL to jump to the Export Data page in your Admin Dashboard. Click Data to view the data that is collected from your entry form.
    • 5 SWEEPSTAKES ADMIN DASHBOARD GUIDE Analytics > Activities & Trends This is where you’ll gain insights into your promotion site’s activity (displayed in near real-time). This page is broken down into 4 sections and explained in the next two pages: 1. Promotion Activity 2. Social Activity 3. Social Trends / Top Influencers 4. Conversion Goals Tip: Get more in-depth analytics •Set up Google Analytics for your site. You can add Google Analytics code directly within our builder. Your analytics will be accessible through your Google account. •Check your Facebook Insights for your Page (and for your app if you create a custom app). •Collect contact info for participants by customizing your entry form to capture relevant data. The entrant data can all be downloaded as a CSV under Tools > User Data.
    • 6 SWEEPSTAKES ADMIN DASHBOARD GUIDE Analytics > Activities & Trends Promotion Activity & Social Activity 1. Promotion Activity Visits: Distinct visits to your web site. This number does not reflect unique visitors. It tallies one visit per user in a given session. A user session, as per our system, expires after 10 minutes of inactivity by the user. Entries: Entries submitted into your contest. 2. Social Activity Find activity totals and trending arrows which indicate increased , decreased or neutral activity each week in comparison to the previous week. Hover over the question mark bubble for an explanation of each option. 3. Social Trends •The percent of extra visits due to sharing represents the increased traffic that comes from social sharing. It is calculated as follows: (# of clickthroughs + # of referrals) / total # of visits •The number of clicks per shared link is calculated as follows: (# of clickthroughs + # of referrals) / total # of shares.
    • 7 Top Influencers Find the 10 participants who brought in the most click throughs on shared links. 4. Conversion Tracker The Conversion Tracker helps you better measure the ROI of your promotional campaign. Track how effective your promotion is at driving interested visitors to specific goals on your own web site. You can set up as many goals as you like, specifically tailored to your needs, e.g. "browsed our catalogue", "bought a product", "signed up for an account", etc. Each goal comes with a unique tracking code which you can embed at a specific place on your web site. Each time that goal is hit, you will be able to tell if and how that visitor participated in your promotion. Promotion Referrals: The total number of promotion visitors and participants who hit your goal. Conversion Rate: The percentage of participants who converted on your goal is: (total # of referrals / total # of participants) SWEEPSTAKES ADMIN DASHBOARD GUIDE Analytics > Activities & Trends Social Trends & Conversion Goals Tip Consider offering secondary prizes to reward the most invested and active participants. (Find contact info for your to entrants by downloading a CSV under Tools > User Data) Tip You can set goals even when your promotion is live in your Admin Dashboard > Edit > Integration > Analytics > Conversion Goals > Add Goal.
    • 8 SWEEPSTAKES ADMIN DASHBOARD GUIDE Analytics > Daily History This is where you’ll gain insights into your promotion site’s activity (displayed in near real-time). By default you’ll see stats for one day and one month back. You can select to view specific dates and export a CSV for that date range. Visits: Distinct visit to your website. Entries: Entries submitted into your contest. Shares: Links shared using the built in share tools. Clickthroughs: Clicks on a shared link. Referrals: People who entered after clicking a shared link.
    • 9 SWEEPSTAKES ADMIN DASHBOARD GUIDE Analytics > Demographics This is where you’ll gain insights into your promotion site’s activity (displayed in near real-time). Visits by country and by State / Province Get an sense of where your contest participants are coming from. Locations with less than 10% of visitors traffic are included in other. Sign-ups See how many people log in with Facebook login vs new account registration. Applicable to standalone Microsite and iframes only. If you are running a Contest on Facebook, all signups will be Facebook. Gender See the ratio of male to female participants in your Contest. Language Newsletter Opt-in See at a glance whether people opt in or out of your newsletter in your entry form.
    • 10 SWEEPSTAKES ADMIN DASHBOARD GUIDE Tools > Manage Admins Add administrators to your Strutta Account. Select what level of access to share and for how long. Shared Admin Access The Shared Admin Access tool allows you to share your promotion's Builder and Dashboard with your team and clients without having to share your Strutta login information! Learn More.
    • 11 SWEEPSTAKES ADMIN DASHBOARD GUIDE Tools > Export Data Select the fields you'd like to include in your CSV download. Download User data or your site Analytics as a CSV file. You can download as many reports as you like while you have access to your Admin Dashboard.
    • 12 SWEEPSTAKES ADMIN DASHBOARD GUIDE Tools > Random Draw Use this tool to generate a winner at random or to run a contest within your contest! You may randomly select any number of winners at any time. However, this does not remove the winner(s) from eligibility for future random draws. Tip Rewarding random participants is a great way to generate excitement among your contest community! This tool allows you to award daily, weekly or monthly prizes throughout your campaign.
    • 13 SWEEPSTAKES ADMIN DASHBOARD GUIDE Tools > Take Offline You can take your live site offline and bring it back online any time at no charge, so long as it is within your configured timeline If you actively take your site offline using this tool, you will lose access to your Admin Dashboard and only have access to your Sweepstakes Builder (editing tools). So, save your data and take screenshots of your site before you take your site offline. Once your sweepstakes or contest's final round closes, we'll keep the site live for another 2 weeks at no charge. To keep it hosted beyond that, you can subscribe to extended hosting.
    • 14 SWEEPSTAKES ADMIN DASHBOARD GUIDE Dashboard > Edit You can edit copy and design elements of your Sweepstakes even when the site is live. Click Edit to jump from the Dashboard to your Strutta Builder. Here you’ll be familiar with the layout: all Sweepstakes Builder steps are available for your review and edits. Make any changes then hit Save & Publish. Your edits will be reflected on the live site immediately. Your promotions activity will not be affected.
    • 15 SWEEPSTAKES ADMIN DASHBOARD GUIDE Closing Your Sweepstakes When your promotion’s submission round comes to an end, our system will automatically generate a winner at random. You can confirm this winner or pick another one using the Random Draw Tool. Once you’ve selected a winner, we recommend updating your promotion site’s intro image and description to announce your winner & to let your community know the promotion is over!
    • 16 SWEEPSTAKES ADMIN DASHBOARD GUIDE Please feel free to contact us is you have any questions! strutta.com | facebook.com/strutta | @strutta There You Have It! The Strutta Sweepstakes Admin Dashboard. Go ahead and click around to get to know yours! For more tips, sure to check out: MARKETING for SOCIAL MEDIA PROMOTIONS PART ONE Planning Tips and Best Practices Guide