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Contest: Image Asset Checklist (Facebook Page App)
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Contest: Image Asset Checklist (Facebook Page App)

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There are four site types to choose from when launching a contest or sweepstakes: two Facebook options and two web-based options. …

There are four site types to choose from when launching a contest or sweepstakes: two Facebook options and two web-based options.

This is an image asset checklist for a Strutta Facebook Page App.

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  • 1. ! ! ! ! Contest Page App ! ! ! ! Image Asset Checklist
  • 2. Specs: • Facebook Page (Tab) App is 720 pixels wide on a 810 pixels wide Facebook App frame. ! • The Page App loads directly within your page so no Facebook ads will display in the right column. The user will see the Facebook Ticker and their chat list.! • Users may access the app directly on your Facebook Page (through a tab).! • No custom URL (URL is always your Facebook Page URL followed by a numerical app ID.)! • Facebook Page Apps are not accessible on mobile devices.! ! 1. User arrives on your Facebook Page and clicks on the contest icon from the list of apps (beside ‘Likes’, photos, etc).! 2. In contests which are fan-gated, non-fans see a 'Like us to proceed' graphic.! 3. Once they Like your Page, if they are an existing fan, or if you have chosen not to fan-gate, then they are presented with the promotion home page directly within the tab. | Image Asset Checklist| Contact us | @strutta | Strutta on Facebook | 2 Facebook Page App
  • 3. Views & Apps Image | 111x 74 pixels! ! Users will arrive on your Facebook page and click on this tab to access the promotion! ! Include a call to action in the photo or tab name.! ! You will be prompted to add this image when you install the promotion on your Facebook page. Fan - Gate Image | 810 x 1200 pixels (optional)! • image for non-fans (optional)! ! If you choose to Fan-Gate your promotion, those who do not already like your page will land on this image. ! ! This image should communicate that the user must like the Facebook page to access the promotion.! ! Add this image in the Integration > Facebook > Facebook Tab > Fan-Gate section of your Stuttta builder.! ! Notes: ! If you Fan-Gate your promotion, non-fans will ‘like’ your page and click through this image to access the promotion. Users who already like the page will land directly on the promotion site.! ! If you do not Fan-Gate your promotion, users will land directly on the promotion site. ! 1. 2. | Image Asset Checklist| Contact us | @strutta | Strutta on Facebook | 3
  • 4. Intro Image or Video | 720 x 405 pixels or 16:9 aspect ratio for videos ! ! The intro image or video should include key details of the promotion.! ! ! Add this image in the General > Look & Feel > Customize Assets > Intro Image section of your Strutta builder.! ! Note: All images are converted to JPEG including transparent PNG’s. Prize Image | 100 pixels x any height! 5. 6. Banner Image | 720 x 100 pixels! ! This image will remain visible throughout all pages of your promotion site so consider including the title of your promotion.! ! Add this image in the General > Look & Feel > Customize Assets > Banner Image section of your Strutta builder. 4. | Image Asset Checklist| Contact us | @strutta | Strutta on Facebook | 4
  • 5. Prize Image | 100 pixels x any height! ! Adding a prize will populate a new tab on your site ‘Prizes’. This is optional.! ! This image will also display as a thumbnail on the main ‘Details’ page as outlined above.! ! Add this image in the Content > Prizes section of your Strutta builder.! ! Judge Image | 100 pixels x any height! ! Adding a judge will populate a new tab on your site ‘Judges’. This is optional.! ! Add this image in the Content > Judges section of your Strutta builder. Sponsor Image or Logo | 100 pixels x any height! ! Adding a sponsor will populate a new tab on your site ‘Sponsors’. This is optional.! ! Add this image in the Content > Sponsors section of your Strutta builder. 7. 8. | Image Asset Checklist| Contact us | @strutta | Strutta on Facebook | 5
  • 6. Background Image | Any size! ! The background image on your promotion will differ depending on which site type you choose.! ! Page App: The width of the contest site is 720 pixels wide. The width of the entire frame is 810 pixels wide. You can add a background image that will fill the difference around the 720 pixel frame. Strutta recommends a background image of 10 x 100 pixels for the Page App background image.! ! If you do not want to upload a background image, just choose a background color in your builder to fill the white space.! ! Add this image in the General > Look & Feel > Customize Assets > Look & Feel section of your Strutta builder.! ! 11. Width of contest site 720 pixels Width of entire frame 810 pixels | Image Asset Checklist| Contact us | @strutta | Strutta on Facebook | 6
  • 7. Custom App Image | 74 x 74 pixels! ! Before a user can vote or enter in a Facebook promotion, they need to authorize the app!! ! You only need this image if you are creating a Custom App. Ask your project or account manager if this is necessary for you.! ! The permissions asked in the Facebook pop- up box will depend on the settings implemented in your promotion. Learn more about why Facebook asks for permissions here.! ! Facebook Share Image | Any size! ! The share Facebook link on the main ‘Details’ page of the promotion site opens a pop-up window with default share tools.! ! Note: The thumbnail image in the pop-up is pulled from the main Intro image of your promotion and scaled to fit. If you are using a video instead of an image, send us an image for this section and we will upload it for you! 9. 10. | Image Asset Checklist| Contact us | @strutta | Strutta on Facebook | 7