Facebook Tips! HOW TO: Optimize Your Page for a Promotion
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Facebook Tips! HOW TO: Optimize Your Page for a Promotion

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This Facebook Tips slide shows you HOW TO: Optimize Your Page for a Promotion. ...

This Facebook Tips slide shows you HOW TO: Optimize Your Page for a Promotion.

Strutta is the leading platform for Facebook and online promotions & a Facebook Preferred Developer Consultant.

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Facebook Tips! HOW TO: Optimize Your Page for a Promotion Presentation Transcript

  • 1. FACEBOOK TIPSHOW TO: Optimize Your Page for a Promotion
  • 2. FACEBOOK TIPS HOW TO: Optimize Your Page for a PromotionSo you’ve completed the simple steps in Strutta’s DIY Promotion Builder, you’ve launched your promotion, andit all looks great!Before you start advertising your promotion, don’t forget to really make the most of your Facebook Page’slayout and optimize it for a promotion!Here’s what you’ll learn in this guide:HOW TO:Add the Promotional Tab to Your Facebook PageHOW TO:Set Up Your Facebook Page for Success
  • 3. HOW TO: Add the Promotional Tab to Your Facebook PageFirst things first, add the promotional Tab on your Facebook Page.If you launched using Struttas default Facebook Application (PromosApp) and need help installing it, click here.If you have created a Custom Facebook App for your promotion and need help installing it, click here.Haven’t set up your promotional Tab yet?Check out this guide:FACEBOOK TAB GUIDEHOW TO: Set Up Your Tab & Fan-Gate
  • 4. HOW TO: Set Up Your Facebook Page for SuccessNow it’s time for the finishing touches!1. Design a Slick Graphic. If you’re not fan-gating your promotion (you want toIf you’re fan-gating your promotion (fan-gating is to grant everyone - fans and non-fans of your Page -allow entry to only those who Like your Facebook access to your promotion), you’ll want to include aPage), you’ll want an image that includes a call to call to action like ‘Enter now’ or ‘Learn More’action like, ‘Like us to access this exclusivepromotion’. For example:For example:
  • 5. HOW TO: Set Up Your Facebook Page for Success2. Edit the Promotional Tabs NameOn your Facebook Page, edit your Facebook Page (there should be a button at the top right corner).Then select Apps in the left column > Select the promotion’s App > Click ‘Edit Settings’ and name the Tabappropriately.
  • 6. HOW TO: Set Up Your Facebook Page for Success3. Make Your Promotional Tab the Default Landing TabOn your Facebook Page, edit your Facebook Page (there should be a button at the top right corner).Then select ‘Manage Permissions’ in the left column > Under Default Landing Tab > Select your promotionalTab.Note: As per Facebooks settings, this will only be the default landing Tab for users who do not already Like yourpage. Users who already Like your page will see your Page’s Wall by default.
  • 7. HOW TO: Set Up Your Facebook Page for Success4. Move Your Promotional Tab to the top of the Tabs and AppsOn your Facebook Page, edit your Facebook Page (there should be a button at the top right corner).Edit your Tabs section (when you’re logged into Facebook as your Page, you’ll see a link below the listed Tabs)> Drag and drop the Tab to the top of the list (must remain below Wall and Info).
  • 8. HOW TO: Set Up Your Facebook Page for Success5. Use your Logo Image and Top Photos as Advertisement SpotsMake the most of your Facebook Page while your promotion is running by using the editable spaces creatively!For example, Knorr Canada shows an image that promotes their contest in the space usually reserved for abrand’s logo, and displays a visually appealing message in the space usually reserved for the Page’s latest photouploads.
  • 9. FACEBOOK TIPS HOW TO: Optimize Your Page for a PromotionBOOM.Now your Facebook Page is ready for promotion action!Next up:PROMOTION MANAGEMENT TIPSHOW TO: Manage Your Engaged Community (Coming Soon)Example promotions in this guide:http://apps.facebook.com/doyouhavethedrivehttp://apps.facebook.com/kiehlsadventurehttp://apps.facebook.com/enchantmentcontesthttps://apps.facebook.com/fittestfriendshttp://apps.facebook.com/promosapp/180705More promotions:http://strutta.com/spotlightThank you for choosing Strutta!Contact:Tina Hoang | Communications Manager | tina@strutta.com | @t1nah on Twitter Facebook Photo Video Sweepstakes Contest Apps Contests ContestsStart your promotion by visiting strutta.com or Call us toll-free at 1-877-477-5717