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Facebook Tab Guide! HOW TO: Set Up Your Tab & Fan-Gate
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Facebook Tab Guide! HOW TO: Set Up Your Tab & Fan-Gate

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This Facebook Tab Guide shows you HOW TO: Set Up Your Tab & Fan-Gate for your online promotion in Strutta's DIY Promotion Builder. …

This Facebook Tab Guide shows you HOW TO: Set Up Your Tab & Fan-Gate for your online promotion in Strutta's DIY Promotion Builder.

Strutta is the leading platform for Facebook and online promotions & a Facebook Preferred Developer Consultant.

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  • 1. Facebook Tab GuideHow To: Set up your Tab and Fan-Gate
  • 2. Welcome to your Facebook Tab guideHow To: Set up your tab and Fan-Gate your promotion So you have devised a fantastic action plan for your contest or sweepstakes and you5 are working your way through the Strutta builder. This guide is intended to help you set up your promotional tab and Fan-Gate for your contest or sweepstakes. Here’s what you will learn in this guide: How To: Add a promotional tab to your Facebook Page. How To: Fan- Gate your promotion. STRUTTA FACEBOOK TAB GUIDE
  • 3. Facebook TabTab Image: The tab image is the initialimage your entrants will see when theyaccess the promotion. This image shouldprovide a few details on the contest and acall to action like ‘Enter Now’ or ‘LearnMore’ as clicking the image will take themto the contest (unless otherwise specified inthe contest builder).In your Strutta builder > Integration >Facebook > Facebook Tab:Select the ‘Add a promotional tab to myFacebook Page’ radio button and upload animage for you Tab.Alternatively you can use custom HTML.This option enables you to create a moredynamic page for your Facebook Tabwhere you can use different call-outs andinteractive features. PRO package feature.The image for both of these options shouldbe 810px wide and your choice of length. STRUTTA FACEBOOK TAB GUIDE
  • 4. Facebook Fan-GateFan-Gate: Allowing only those who ‘Like’ yourFacebook Fan Page to enter your promotionis also known as ‘Fan-Gating’. Essentially, youwill display different images for Facebookfans and non-fans; only fans can access yourpromotion.In the Strutta builder > Integration >Facebook > Facebook Tab > Fan-Gate:Here, you will have two options for setting upyour Fan-Gate Tab. You can upload theimages that link through to your promotion,or you can create custom pages using HTLM.For best results the images or pages shouldbe 810px wide and your choice of length.Image & HTML for non-fans: This shouldcommunicate that you must like the page toenter.Image & HTML for fans: This should include acall to action for those who already Like yourpage, such as ‘Click to Enter’. STRUTTA FACEBOOK TAB GUIDE
  • 5. User Flow: Facebook Page App A Page App loads within a tab on your Facebook Page. This is a popular option as it is one less click for users to access your promotion from your Page than a Canvas App. User Flow: 1. User arrives on your Facebook page and clicks on the contest/ sweepstakes icon from the list of tabs at the top of your page. STRUTTA FACEBOOK TAB GUIDE
  • 6. User Flow: Facebook Page App 2. In contests or sweepstakes which are fan-gated, non-fans see a Like us to proceed graphic. 3. Once they ‘Like’ your Page, if they are an existing fan, or if you have chosen not to fan-gate the App, then they are presented with the promotion home page directly within the tab. STRUTTA FACEBOOK TAB GUIDE
  • 7. User Flow: Facebook Canvas App, The biggest difference between the Canvas App and Page App is that the Canvas App is one further click removed from your page for the user. User Flow: 1. User arrives on your Facebook Page and clicks on the contest icon from the list of apps. STRUTTA FACEBOOK TAB GUIDE
  • 8. User Flow: Facebook Canvas App 2. In contests which are fan- gated, non-fans see a Like us to proceed graphic. 3. Once they Like your Page, if they are an existing fan, or if you have chosen not to fan- gate, then they are presented with the tab graphic. STRUTTA FACEBOOK TAB GUIDE
  • 9. User Flow: Facebook Canvas App 4. This graphic provides a link to the canvas page, where they then can enter the contest. NOTE: If you choose to run your contest as a Standalone Microsite or an iframe (website embed) and you opt to add a promotional tab to your Facebook Page, the user flow will be the same as a Canvas App. STRUTTA FACEBOOK TAB GUIDE
  • 10. There You Have It! The Strutta Facebook Tab and Fan-Gate Builder Guide Find more help, tips and guides in our Resources sectionPlease feel free to contact us is you have any questions! strutta.com | facebook.com/strutta | @strutta