Contest Admin Dashboard Guide

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Welcome to your Strutta Contest Admin Dashboard Guide. All the tools you’ll need to stay on top of your promotion site and activity are included here.

Welcome to your Strutta Contest Admin Dashboard Guide. All the tools you’ll need to stay on top of your promotion site and activity are included here.

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  • 1. 1 CONTEST ADMIN Dashboard Guide C ONTEST SKIL L BAS E D PR O M O TION
  • 2. 2 CONTEST ADMIN DASHBOARD GUIDE Table of Contents Welcome ........................................................................................................... 3 Manage Timeline .................................................................................................................. 4 Entries ..................................................................................................................... 5 Moderate ................................................................................................................. 6 Analytics Activities & Trends ................................................................................................... 10 Daily History ............................................................................................................ 14 Demographics .......................................................................................................... 15 Tools Manage Admins ........................................................................................................ 16 Export Data .............................................................................................................. 17 Send Announcement ................................................................................................. 18 Random Draw ........................................................................................................... 19 Take Offline .............................................................................................................. 20 Dashboard Edit ........................................................................................................................... 21 Closing your Contest ................................................................................................. 22
  • 3. 3 Welcome to your Contest Dashboard Guide. All the tools you’ll need to stay on top of your promotion site and activity are included here. This guide is intended to help you understand what to expect in the Contest Admin Dashboard. You’ll gain access to your own Admin Dashboard once you launch your promotion with Strutta. Explore yours to get the most out of your promotion. Feel free to contact us is you have any questions! strutta.com | facebook.com/strutta | @strutta CONTEST ADMIN DASHBOARD GUIDE
  • 4. 4 Action Bar When an action is required to advance your contest timeline, instructions will be found here. For instance, this contest is about to move to the judging round. The contest organizer here needs to click review & confirm to progress to the contest’s voting round to the judging round. We wont automatically post results to your site. Finalists and winners will only be published on your site upon confirmation at each round. Recent Entries Click view all to jump to the entries page of your Admin Dashboard. Manage > Timeline A snapshot of your promotions activity CONTEST ADMIN DASHBOARD GUIDE
  • 5. 5 Manage > Entries Review, sort or search for entries in your contest. By default you will see all submitted entries sorted by most recent. See each entry ID#, its status: Published, Removed, or in Moderation and its number of views, comments and votes. You can click to either view Data, Edit or Remove an entry. •Click Data to see the entry in full. •Click Edit to Edit the entry. •Click Remove to remove the entry from your contest. CONTEST ADMIN DASHBOARD GUIDE Tip There is a shortcut to find an entry on the live site when you know its ID#. The path is [SITE_URL] / entry / [ID#] For example: http://revive.strutta.com/entry/268505
  • 6. 6 Manage > Moderate This section has four tabs. Each one allows you to take action on content and activity in your contest. CONTEST ADMIN DASHBOARD GUIDE Entries If you choose to enable Full Moderation for your promotion, all entries will be held here for pre-screening. If you configured Community Moderation entries flagged by your contest participants will also appear here. See each entries ID#, its status: Published, Removed ,or in Moderation, and its number of views, comments and votes. Click Data to view each entry’s full data. Click Allow to publish and entry to the site (or dismiss a flagged entry). An auto-email will be sent to the entrant when their entry is first published to the site. Click Remove to remove an entry from the site. An auto-email will be send to the entrant when their entry is removed from the site. You can click to either view Data and Allow or Remove an entry.
  • 7. 7 Manage > Moderate > History This section has four tabs. Each one allows you to take action on content and activity in your contest. You can click to either view Data, Edit or Restore a previously removed entry. •Click Data to view each entries full data. •Click Edit to edit the details of the entry. •Click Restore to re-publish an entry to the site. CONTEST ADMIN DASHBOARD GUIDE
  • 8. 8 Manage > Moderate > Comments This section has four tabs. Each one allows you to take action on content and activity in your contest. You can click to either Allow or Delete comments •Click Allow to publish a comment to the site (or to dismiss a flagged comment) •Click Delete to remove a comment from the site. If you have configured Full Moderation for comments in your promotion, all comments will be held here for pre- screening. If you have configured Community Moderation, flagged comments will also appear here. Comments will remain live when flagged and will be removed only upon confirmation. CONTEST ADMIN DASHBOARD GUIDE
  • 9. 9 Manage > Moderate > Fraud This section has four tabs. Each one allows you to take action on content and activity in your contest. Fraud The Strutta Fraud Guard automatically analyzes voting activity on your contest site and detects suspicious voting activity. You can find a list of suspicious votes, grouped by entry and by origin. It is up to you to decide how to handle each individual instance. Click each item to see its details and make a decision. Find details on how we deal with cheating and fraud here. If you have any questions or concerns about voting activity in your contest, do not hesitate to contact us. CONTEST ADMIN DASHBOARD GUIDE Tip Never place blame for fraudulent voting on any entrant or individual. Look at the suspicion level, examine the data and consider the tell tale signs before taking action on any group of votes.
  • 10. 10 This page is broken down into 4 sections and explained in the next two pages: 1. Promotion Activity 2. Social Activity 3. Social Trends 4. Top Viral Entries & Top Influencers 5. Conversion Goals CONTEST ADMIN DASHBOARD GUIDE Analytics > Activities & Trends This is where you’ll gain insights into your promotion site’s activity (displayed in near real-time). Tip: Get more in-depth analytics •Set up Google Analytics for your site. You can add Google Analytics code directly within our builder. Your analytics will be accessible through your Google account. •Check your Facebook Insights for your Page (and for your app if you create a custom app ) •Collect contact info for participants by customizing your entry form to capture relevant data. The entrant data can all be downloaded as a CSV under Tools > User Data.
  • 11. 11 CONTEST ADMIN DASHBOARD GUIDE 1. Promotion Activity Visits: Distinct visits to your web site. This number does not reflect unique visitors. It tallies one visit per user in a given session. A user session, as per our system, expires after 10 minutes of inactivity by the user. Entries: Entries submitted into your contest. 2. Social Activity Find activity totals and trending arrows which indicate increased , decreased or neutral activity each week in comparison to the previous week. Hover over the question mark bubble for an explanation of each option. Analytics > Activities & Trends This is where you’ll gain insights into your promotion site’s activity (displayed in near real-time).
  • 12. 12 3. Social Trends •The percent of extra visits due to sharing represents the increased traffic that comes from social sharing. It is calculated as follows: (# of clickthroughs + # of referrals) / total # of visits) •The number of clicks per shared link is calculated as follows: (# of clickthroughs + # of referrals) / total # of shares) •The percent of extra visits due to sharing represents the increased traffic that comes from social sharing. It is calculated as follows: (# of clickthroughs + # of referrals) / total # of visits) •The number of clicks per shared link is calculated as follows: (# of clickthroughs + # of referrals) / total # of shares) CONTEST ADMIN DASHBOARD GUIDE Analytics > Activities & Trends This is where you’ll gain insights into your promotion site’s activity (displayed in near real-time). Top Viral Entries Find the 10 entries who brought in the most click throughs on shared links. Top Influencers Find the 10 participants who brought in the most click throughs on shared links. Tips • Consider offering secondary prizes to reward the most invested and active participants. • Collect contact info for participants by customizing your entry form • Find contact info for your to entrants (and all other participants) by downloading a CSV under Tools > User Data
  • 13. 13 4. Conversion Tracker The Conversion Tracker helps you better measure the ROI of your promotional campaign. Track how effective your promotion is at driving interested visitors to specific goals on your own web site. You can set up as many goals as you like, specifically tailored to your needs, e.g. "browsed our catalogue", "bought a product", "signed up for an account", etc. Each goal comes with a unique tracking code which you can embed at a specific place on your web site. Each time that goal is hit, you will be able to tell if and how that visitor participated in your promotion. Promotion Referrals: The total number of promotion visitors and participants who hit your goal. Conversion Rate: The percentage of participants who converted on your goal is: (total # of referrals / total # of participants) Tip You can set goals even when your promotion is live in your Admin Dashboard > Edit > Application > Analytics > Conversion Goals > Add Goal. CONTEST ADMIN DASHBOARD GUIDE Analytics > Activities & Trends This is where you’ll gain insights into your promotion site’s activity (displayed in near real-time).
  • 14. 14 By default you’ll see stats for one day and one month back. You can select to view specific dates and export a CSV for that date range. Visits: Distinct visit to your website. Views: Views all your entries received. Votes: Votes cast in your contest. Entries: Entries submitted into your contest. Shares: Links shared using the built in share tools. Clickthroughs: Clicks on a shared link. Referrals: People who entered after clicking a shared link. Comments: Comments posted on contest entries. CONTEST ADMIN DASHBOARD GUIDE Analytics > Daily History This is where you’ll gain insights into your promotion site’s activity (displayed in near real-time).
  • 15. 15 Visits by country and by State / Province Get an sense of where your contest participants are coming from. Locations with less than 10% of visitors traffic are included in other. Sign-ups See how many people log in with Facebook login vs new account registration. Applicable to standalone Microsite and iframes only. If you are running a Contest on Facebook, all signups will be Facebook. Gender See the ratio of male to female participants in your Contest. Language Newsletter Opt-in See at a glance whether people opt in or out of your newsletter in your entry form. CONTEST ADMIN DASHBOARD GUIDE Analytics > Demographics This is where you’ll gain insights into your promotion site’s activity (displayed in near real-time).
  • 16. 16 Shared Admin Access The Shared Admin Access tool allows you to share your promotion's Builder and Dashboard with your team and clients without having to share your Strutta login information! Click here for more Info! CONTEST ADMIN DASHBOARD GUIDE Tools > Manage Admins Add administrators to your Strutta Account. Select what level of access to share and for how long.
  • 17. 17 Download User data or your site Analytics as a CSV file. You can download as many reports as you like while you have access to your Admin Dashboard. Download the original media files from the CSV download. CONTEST ADMIN DASHBOARD GUIDE Tools > Export Data Select the fields you'd like to include in your CSV download.
  • 18. 18 Select who should receive the message: Entrants, Voters, or Both. Your message will include a subject and message, and may be in plain text or HTML. Send yourself a test message before sending it off to your community if you like. Emails sent through this tool will be sent from no-reply@strutta.com. For information on how to customize our messaging service, contact us. CONTEST ADMIN DASHBOARD GUIDE Tools > Send Announcement Notify your contest community of changes, that your contest is ending soon, or anything else via email.
  • 19. 19 You may randomly select any number of winners at any time. However, this does not remove the winner(s) from eligibility for future random draws. CONTEST ADMIN DASHBOARD GUIDE Tools >Random Draw Tip Rewarding random participants is a great way to generate excitement among your contest community! This tool allows you to award daily, weekly or monthly prizes throughout your campaign.
  • 20. 20 Notes If you actively take your site offline using this tool, you will lose access to your Admin Dashboard and only have access to your Contest Builder (editing tools). So, save your data and take screenshots of your site before you take your site offline. Once your contest's final round closes, we'll keep the site live for another 2 weeks at no charge. To keep it hosted beyond that, you can subscribe to extended hosting. CONTEST ADMIN DASHBOARD GUIDE Tools > Take Offline You can take your live site offline and bring it back online any time at no charge, so long as it is within your configured timeline
  • 21. 21 Click Edit to jump from the Dashboard to your Strutta Builder. Here you’ll be familiar with the layout: all Contest Builder steps are available for your review and edits. Make any changes then hit Save & Publish. Your edits will be reflected on the live site immediately. Your promotions activity will not be affected. CONTEST ADMIN DASHBOARD GUIDE Dashboard > Edit You can edit copy and design elements of your Contest even when the site is live and launched.
  • 22. 22 CONTEST ADMIN DASHBOARD GUIDE Closing Your Contest Option 1 Closing your Popular Vote Contest Option 2 Closing your Internally Judged Contest Option 3 Closing your Judging to Voting Contest Option 4 Closing your Voting to Judging Contest