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Web design: How to design and build great websites
 

Web design: How to design and build great websites

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Designing & building great websites - For people who want to produce outstanding websites but don't know how.

Designing & building great websites - For people who want to produce outstanding websites but don't know how.

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    Web design: How to design and build great websites Web design: How to design and build great websites Presentation Transcript

    • Designing & building great websites www.designbystructure.com
    • Designing & building great websites www.designbystructure.com For people who want to produce outstanding websites but don’t know how
    • Its easy to get confusedabout designing andbuilding websites
    • People talk in riddles... CMS PHP Taxonomy Mashup MySQL .NET Ruby onXHMTL Web Rails 2.0
    • Not sure...which directionto take?
    • ...how long itwill take?
    • ...what theprocess is?
    • ...or what youmay need to do?
    • Ever felt abit like this?
    • Don’t worry
    • Here are a fewsteps you canfollow to makesure you getit right
    • Chapter 1 Planning makes perfect www.designbystructure.com
    • Think aboutwho will use thewebsite andtheir needs
    • I want to buythat product
    • I’ve just arrivedfrom Google-what do youdo, can youhelp me?
    • I just want yourphone number.I hope its easyto find
    • People choosedifferent waysto get to theirdestinationWebsite usersare the same
    • Produce a sitemap soyou know how contentwill be organised &how people will findwhat they need
    • Sketch out pages toshow where specificfunctions and contentwill go
    • Check what you’vecome up will work foryour audience
    • Chapter 2 Make it look great & Easy to use www.designbystructure.com
    • There are lots ofreasons websitesdisappoint theirusers
    • “my website “it looks doesn’t look as good as my really printed materials” functional” “it looks really “my online boring” sales aren’t all that great”“i can neverfind what im “its reallylooking for” hard to navigate”
    • Mostly its becausethe wrong peoplewere hired todesign them
    • BEWAREdesign companieswho do software &software companieswho do design
    • When someoneengages with yourwebsite they areengaging withyour brand
    • Firstimpressionscount!
    • Your websiteshould deliver agreat experiencefor its users
    • Make sure peoplefeel like they arein the right place
    • Now you’ve gottheir attentionmake it easy tofind stuff
    • Make sure thevisual language &behaviour of yoursite is consistent
    • If you wanta customer todo somethingmake it Checkoutobvious
    • Great design = credibility Credibility = success
    • Chapter 3 Talk about it Managing a web project www.designbystructure.com
    • People you workwith probably havea strong opinionabout the websiteyou are building ****! ****!****! ****!
    • Some want you tostick a big buttonon the homepagepromoting whatthey do ME ME ME ME
    • You might be irritated,you should definitely beworried
    • Your website isin dangerDesign by committeedoes not work X
    • Take controlEngage people youwork with early inthe process
    • A bit of pain at thestart will save awhole world ofpain later on :-)
    • Chapter 4 Building your website Don’t re-invent the wheel www.designbystructure.com
    • Don’t be aguinea pig(unless you have verydeep pockets)
    • Don’t getseduced by“sexy”technology
    • Find some existing web software you can build on OpenProprietary SourceLicensed
    • Make sure it ticks theboxes for accessibilityand web best practice
    • Find somepeople like youthat use it
    • Have achat withthem
    • Check it meetsyour mainrequirements
    • Make sure youcan customiseit to do exactlywhat you want
    • Don’t overcomplicate itBreak the project up into smallbits. Launch something soonerrather than later
    • Make sure itworks beforelaunch!!
    • Don’t forgetThe journalist who’s reviewingyour site probably uses anice shiny Mac
    • Chapter 5 Get found in Google AKA Search Engine Optimisation (SEO) www.designbystructure.com
    • SEO has nothingto do with Wizardsor Black Magic
    • SEO has nothingto do with puttingloads of stuff onyour website
    • Relax. SEO is allabout commonsense
    • Ask questions.Research the terms peopleuse to search for the productsor services you have? “Settee” “Couch” “Sofa”
    • Put these termsin the right placeon your website
    • Make sure yoursite has relevantcontentClassic sofa /settee Upholstered Comfortablein black velvet couch / sofa Upholstered in red cloth
    • Because you chose SEOfriendly software, searchengines will be able tofind you
    • To get higher upthe rankings youneed votes
    • A hyperlink fromanother websiteto your site countsas a vote
    • High rankingstake time & effortBe patient. Checkrankings, tweak content.Build inward links.
    • If you want to talk to someonethat speaks your languageget in touch Design by Structure Ltd Unit 34 Jack’s Place 6 Corbet Place London E1 6NN t| 020 7247 2788 m| 07976 539 082 john@designbystructure.com www.twitter.com/dbstructure www.designbystructure.com Free download: