Clearer cloud computing

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Cloud marketing is often full of jargon, difficult to understand and the benefits are often unclear. For businesses who could take advantage of what the cloud offers this is a huge barrier to adoption.

We don't think the cloud needs to be this complex.

If you are a cloud business with an overly complex proposition we can help you communicate your message in a way that delivers tangible results for your business.

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Clearer cloud computing

  1. 1. Clearer cloudsmaking cloud propositions moreunderstandable and compelling
  2. 2. I make lots ofthings possible...
  3. 3. Yet in the UK 45% ofbusinesses aren’t using me...Source: Claranet cloud marketing report 2011
  4. 4. 32% of businesses surveyedhave delayed adopting me...Source: Claranet cloud marketing report 2011
  5. 5. WHY?
  6. 6. # 1 - Companies fearlosing in house controlSource: Claranet cloud marketing report 2011
  7. 7. # 2 - There’s confusion asto how I could benefittheir organisationSource: Claranet cloud marketing report 2011
  8. 8. # 3 - The organisational cultureis not prepared for a newapproach to ITSource: Claranet cloud marketing report 2011
  9. 9. This isn’t surprising...
  10. 10. Most clouds are riddled Public cloudswith confusing jargon... Amazon web service iCloud IaaS Private clouds Plaform-as-a-Service Plaform-as-a-Service Hybrid clouds Windows azure connect SaaS Storage-as-a-Service. Cloud service On premiseIBM Smart Cloud Private clouds Cloud computing Cloud sourcing Virtualization Web applications
  11. 11. And to make mattersworse companiesare calling all sortsof things cloudthat aren’t
  12. 12. This leaves more questionsthan answers!
  13. 13. How does a potentialcustomer work outwhat I can do fortheir business?
  14. 14. How does a budgetholder sign-offon somethingif they don’tunderstand me?
  15. 15. It shouldn’t be like this!
  16. 16. I deliver lots ofbusiness benefits... More Easier Software Lower More Working Improvedflexibility disaster thats always overheads collaboration from security recovery upto date anywhere
  17. 17. In most clouds, the benefits arehard to find... Public clouds Amazon web service iCloud Cloud sourcing Private clouds Private clouds Hybrid clouds SaaSWindows azure connect On premise Virtualization Cloud service Cloud computing IBM Smart Cloud IaaS Storage-as-a-Service. Web applications Plaform-as-a-Service
  18. 18. Time for some cloud busting! Public clouds iCloud Amazon web service Cloud sourcing Private clouds Private clouds SaaS Hybrid cloudsWindows azure connect On premise Virtualization Cloud service Cloud computing IBM Smart Cloud IaaS Storage-as-a-Service. Web applications Plaform-as-a-Service
  19. 19. Most clouds say:Infrastructure-as-a-service.What I say :IT made simple.
  20. 20. Most clouds say:Platform-as-a-service.What I say:Web appsbeing built faster.
  21. 21. Most clouds say:Software-as-a-service.What I say :Powerful business softwarefor everyone.
  22. 22. Most clouds say:Utility meteringcloud solutions.What I say :Maximising your returnfrom the cloud.
  23. 23. Most clouds say:Cloud storage.What I say :Storage without limits.
  24. 24. Most clouds say:Scalable cloudinfrastructure.What I say :Get what youneed, when youneed it most.
  25. 25. Most clouds say:Cloud bursting.What I say :Web businesses meeting peaksin demand.
  26. 26. Most clouds say:Elastic compute cloud.What I say :The cloud for fast-growingweb businesses. 10 5 25 20 15 30 0
  27. 27. Most clouds say:Vertical horizontaland cloud compute.What I say :Increase performance and addcapacity with ease.
  28. 28. Is the message clear in your cloud?
  29. 29. We can help.
  30. 30. Clearing up the cloud. Free download: Pay with a weetBranding / Communications / Digital design.We are Design by Structure.+ 44 (0)20 7247 2788 / hello@designbystructure.comdesignbystructure.com

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