Media analysis

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Media analysis

  1. 1. Media Analysis How has the open access of the internet changed the music business? Shannon Stroud PCM 320
  2. 2. The Issue <ul><li>The open access of the internet has changed the way the music business functions. </li></ul><ul><ul><li>Musicians are finding new and innovative ways to connect with fans </li></ul></ul><ul><ul><li>Music companies are working to find ways to stop file sharing and continue purchasing music products. </li></ul></ul>
  3. 3. Initial Position <ul><li>Music Business in need of overhaul </li></ul><ul><li>Musicians breaking away </li></ul><ul><li>File-sharing </li></ul><ul><li>Supportive </li></ul>
  4. 4. Key Points <ul><li>Musicians finding new ways to interact </li></ul><ul><li>File-sharing </li></ul><ul><li>Cost of average CD </li></ul><ul><li>You Tube </li></ul>
  5. 5. Media Convergence <ul><li>Fully ushered in by digital and electronic eras </li></ul><ul><li>Online availability </li></ul><ul><li>New and innovative ways to connect </li></ul><ul><li>(Campbell, R., Martin, C. and Fabos, B. 2009, page 6) </li></ul>
  6. 6. Selective Exposure <ul><li>We only select what we want to hear </li></ul><ul><li>We don’t expose ourselves to something new </li></ul>(Campbell, R., Martin, C. and Fabos, B. 2009, page 11)
  7. 7. New Media Theory <ul><li>The access of the internet has transformed society </li></ul><ul><li>“ Loosened the concept of “media” from primarily “mass” communication to a variety of media ranging from very broad to quite personal in scope.” </li></ul><ul><li>(Foss, K and Littlejohn, S, 2008, page 291) </li></ul>
  8. 8. Friends Or Enemies <ul><li>www.friendsorenemies.com </li></ul>
  9. 9. Findings <ul><li>Important to continue supporting musicians </li></ul><ul><li>Optimism in the music industry </li></ul><ul><ul><li>Our product, music, remains as popular as ever </li></ul></ul><ul><ul><li>Long live the album </li></ul></ul><ul><ul><li>Record labels make or break the day </li></ul></ul><ul><ul><li>Great Music </li></ul></ul>
  10. 10. Social Action <ul><li>Continue purchasing </li></ul><ul><li>Go to concerts </li></ul><ul><li>Join their virtual world </li></ul>
  11. 11. References <ul><li>Bainwol, Mitch (2009). If file sharing is killing the UK music industry … why is the UK music industry growing? . Accessed on September 23, 2009 from Techdirt at: http://www.techdirt.com/articles/20090921/1200086272.shtml </li></ul><ul><li>Campbell, R. Martin, C. and Fabos, B. (2009) Media and Culture: an introduction to mass communication. 6 th Edition. Boston: Bedford/St. Martin ’ s </li></ul><ul><li>Chapman, Glenn (2009). Internet age re-inventing music business: bandwith . Accessed on September 23, 2009 from Vancouver Sun at: http://www.vancouversun.com/entertainment/internet+inventing+music+business+bandwith/1947315/story.html </li></ul><ul><li>Doherty, Mike (2009). Could the all-you-can-eat option work for the music industry?. Accessed on September 23, 2009 from Vancouver Sun at: http://www.vancouversun.com/entertainment/could+option+work+music+industry/1984694/story.html </li></ul><ul><li>Editorial Board (2008). Artists sing a different note than the music industry. Accessed on September 23, 2009 from New University at: http://www.newuniversity.org/opinion/artists_sing_a_different165 </li></ul><ul><li>Hall, S. (Presenter). (2002/1997) Representation and the media (DVD). Available from Media Education Foundation </li></ul><ul><li>Littlejohn, Stephen and Foss, Karen (2008). Theories of human communication. 9 th Edition. United States: Thomson Wadsworth </li></ul><ul><li>N.A. (2009). Friends or enemies. Accessed on September 23, 2009 at http://www.friendsorenemies.com </li></ul><ul><li>N.A. (2009). 5 reasons for optimism in the music industry . Accessed on September 23, 2009 from: TheWrap.com at: http://www.thewrap.com/blog-entry/5-reasons=optimism=music-industry_7446 </li></ul><ul><li>Paine, Andre (2009). Elton John joins file-sharing debate. Accessed on September 23, 2009 from Billboard at: http://www.billboard.biz/bbiz/content_display/industry/e317c69fb437bbee15ee9207272731d4988 </li></ul>

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