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Media analysis

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  • 1. Media Analysis How has the open access of the internet changed the music business? Shannon Stroud PCM 320
  • 2. The Issue
    • The open access of the internet has changed the way the music business functions.
      • Musicians are finding new and innovative ways to connect with fans
      • Music companies are working to find ways to stop file sharing and continue purchasing music products.
  • 3. Initial Position
    • Music Business in need of overhaul
    • Musicians breaking away
    • File-sharing
    • Supportive
  • 4. Key Points
    • Musicians finding new ways to interact
    • File-sharing
    • Cost of average CD
    • You Tube
  • 5. Media Convergence
    • Fully ushered in by digital and electronic eras
    • Online availability
    • New and innovative ways to connect
    • (Campbell, R., Martin, C. and Fabos, B. 2009, page 6)
  • 6. Selective Exposure
    • We only select what we want to hear
    • We don’t expose ourselves to something new
    (Campbell, R., Martin, C. and Fabos, B. 2009, page 11)
  • 7. New Media Theory
    • The access of the internet has transformed society
    • “ Loosened the concept of “media” from primarily “mass” communication to a variety of media ranging from very broad to quite personal in scope.”
    • (Foss, K and Littlejohn, S, 2008, page 291)
  • 8. Friends Or Enemies
    • www.friendsorenemies.com
  • 9. Findings
    • Important to continue supporting musicians
    • Optimism in the music industry
      • Our product, music, remains as popular as ever
      • Long live the album
      • Record labels make or break the day
      • Great Music
  • 10. Social Action
    • Continue purchasing
    • Go to concerts
    • Join their virtual world
  • 11. References
    • Bainwol, Mitch (2009). If file sharing is killing the UK music industry … why is the UK music industry growing? . Accessed on September 23, 2009 from Techdirt at: http://www.techdirt.com/articles/20090921/1200086272.shtml
    • Campbell, R. Martin, C. and Fabos, B. (2009) Media and Culture: an introduction to mass communication. 6 th Edition. Boston: Bedford/St. Martin ’ s
    • Chapman, Glenn (2009). Internet age re-inventing music business: bandwith . Accessed on September 23, 2009 from Vancouver Sun at: http://www.vancouversun.com/entertainment/internet+inventing+music+business+bandwith/1947315/story.html
    • Doherty, Mike (2009). Could the all-you-can-eat option work for the music industry?. Accessed on September 23, 2009 from Vancouver Sun at: http://www.vancouversun.com/entertainment/could+option+work+music+industry/1984694/story.html
    • Editorial Board (2008). Artists sing a different note than the music industry. Accessed on September 23, 2009 from New University at: http://www.newuniversity.org/opinion/artists_sing_a_different165
    • Hall, S. (Presenter). (2002/1997) Representation and the media (DVD). Available from Media Education Foundation
    • Littlejohn, Stephen and Foss, Karen (2008). Theories of human communication. 9 th Edition. United States: Thomson Wadsworth
    • N.A. (2009). Friends or enemies. Accessed on September 23, 2009 at http://www.friendsorenemies.com
    • N.A. (2009). 5 reasons for optimism in the music industry . Accessed on September 23, 2009 from: TheWrap.com at: http://www.thewrap.com/blog-entry/5-reasons=optimism=music-industry_7446
    • Paine, Andre (2009). Elton John joins file-sharing debate. Accessed on September 23, 2009 from Billboard at: http://www.billboard.biz/bbiz/content_display/industry/e317c69fb437bbee15ee9207272731d4988