Context Energy Marketing

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Marketing and communications campaigns by Context Creative, Toronto with a focus on the energy market.

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Context Energy Marketing

  1. 1. Real Goals Measurable Results Effective Communications and Design CONTEXT CREATIVE ANDY STROTE LIONEL GADOURY RGD 317 Adelaide Street West, Suite 800 Principal, Principal, Toronto, Ontario, Canada Director of Strategic Services Director of Creative Services M5V 1P9 astrote@contextcreative.com lgadoury@contextcreative.com Tel. 416.972.1439 www.contextcreative.com
  2. 2. Beyond Beautiful What can the right plan, design and implementation help you achieve? ...Invite engagement with customers, stakeholders and the public ...Increase involvement and commitment ...Change hearts and minds to drive new actions ...Fight commoditization – become the brand of choice ...Create a virtuous circle of feedback and insight
  3. 3. Sample Following pages are samples of our projects. Working for a diverse range Portfolio of clients ensures a broad understanding of emerging trends, marketing principles and best practices.
  4. 4. Toronto Hydro Website Context Creative Response Campaign Results Shown Here The previous generation of Toronto Hydro websites had grown tired and — The site was designed to let Toronto Hydro incorporate important Compelling messages and easier navigation increase customer — torontohydro.com homepage were in need of a significant rework. Our challenge was to create friendly, programs on top level pages satisfaction. More customers now use the Web to register for useful customer and corporate sites based on solid strategies, built on — Clean design and navigation encouraged customer use programs and promotions. clear architecture and delivering intuitive navigation. The goal was to — We integrated back-end functionality including access to customer Client Objectives / Challenge make it easy to incorporate more transactions create self-service sites to Context Creativeto supply meter readings, registration for various accounts, log-in Response Campaign Results The previous generation of the Web. Hydro websites had grown tired and and interactions onto Toronto • incentive programs. The site was designed to let Toronto Hydro incorporate important Compelling messages and easier navigation increase customer — Deliver sites on high-performance Content Management System to were in need of a significant rework. Our challenge was to create friendly, programs on top level pages satisfaction. More customers now use the Web to register for programs allow marketing staff to control content across the sites. useful customer and corporate sites based on solid strategies, built on • Clean design and navigation encouraged customer use and promotions. — Integrate email campaigns to a number of defined audiences. clear architecture and delivering intuitive navigation. The goal was to • We integrated back-end functionality including access to customer create self-service sites to make it easy to incorporate more transactions accounts, log-in to supply meter readings, registration for various and interactions onto the Web. incentive programs.
  5. 5. Context Creative // Toronto Hydro // The Power to Power T.O. media campaign Toronto Hydro – The Power to Power T.O. Project Scope Scope: Results: Results Shown Here: Here Toronto Hydro is engaged in number of critical projects that will Toronto Hydro is engaged in a a number of critical projects that will — Newspaper ads in numerous dailies and neighbourhood papers This is Phase 1 of a multi-phase campaign to increase awareness — Newspaper ads for daily and local newspapers upgrade the levels of service and reliability toto the city. Phaseof of the levels of service and reliability the city. Phase 1 1 — Transit shelters in the downtown core of Toronto Hydro’s services — Transit shelters — Transit shelters this campaign introduced the programs to ensure that the public campaign introduced the programs to ensure that the public — Animated TTC shows for on-platform advertising understood the importance of Toronto Hydro’s work the growth understood the importance of Toronto Hydro’s work inin the growth — Web content for corporate site and prosperity of the city. prosperity of the city. — Helicopter photo shoot of the city
  6. 6. contextcreative.com // Toronto Hydro // Summer Challenge Toronto Hydro ––Summer Challenge for Business Toronto Hydro Summer Challenge for Business Project Scope: Project Scope Result Results Shown Here: Shown Here Toronto Hydro–Electric System wanted to encourage business owners Toronto Hydro–Electric System wanted to encourage business owners — An 8-page insert for newspapers and magazines — An 8-page insert for newspapers and magazines Research showed the campaign delivered over 4545 million Research showed the campaign delivered over million impressions — Direct Mail Insert Direct Mail Insert to use less electricity over the critical summer months. This meant to use less electricity over the critical summer months. This meant — A series of post cards featuring Toronto business owners —A series of post cards featuring Toronto business owners impressions over two summer months70% awareness70% over two summer months and had over and had over among its — Pixel Board Campaign Pixel Board Campaign providing aafinancial incentive to cut down the use of air conditioning. providing financial incentive to cut down the use of air conditioning. — Radio commercials with original music — Radio commercials with original music awareness among its target exceeded their goals for electricity savings target market Toronto Hydro market Toronto Hydro exceeded — Animated pixel board commercials their the summer. over goals for electricity savings over the summer. — Teaser Post Cards && Direct Mail Envelope Context Creative put Toronto business owners front and centre. We Context Creative put Toronto business owners front and centre. We — Animated pixel board commercials Teaser Post Cards Direct Mail Envelope photographed about 30 owners in their locations across town. We utilized photographed about 30 owners in their locations across town. We — In-elevator and and elevator advertising —In-elevator and elevator wrap wrap advertising utilized their pridebusiness and their willingness to helpto help to — A mini-Web site integrated with the main Toronto Hydro site their pride in the in the business and their willingness to generate — A mini-Web site integrated with the main Toronto Hydro site generate excitement and buy-in from their peers. This campaign speaks excitement and buy-in from their peers. This campaign speaks specifically to Toronto in an emotionally involving way and provokes action. specifically to Toronto in an emotionally involving way and provokes action.
  7. 7. contextcreative.com // Toronto Hydro // Summer Challenge Toronto Hydro – Summer Challenge for Business Toronto Hydro – Summer Challenge for Business Project Scope: Project Scope Result Results Shown Here: Shown Here Toronto Hydro–Electric System wanted toto encourage business owners Toronto Hydro–Electric System wanted encourage business owners to — An 8-page insert for newspapers and magazines — An 8-page insert for newspapers and magazines Research showed the campaign had over 70% awareness among its Research showed the campaign had over 70% awareness among — Customer Web Site Customer Web Site use less electricity overover critical summer months. This meant provid- to use less electricity the the critical summer months. This meant — A series of post cards featuring Toronto business owners — A series of post cards featuring Toronto business owners its target market, and Toronto Hydro exceededgoals for electricity target market, and Toronto Hydro exceeded their their goals for providing a financial incentive to cut down the use of air conditioning. — Bill explanation and efficiency tips pages Bill explanation and efficiency tips pages ing a financial incentive to cut down the use of air conditioning. Context — Radio commercials with original music — Radio commercials with original music savings over the summer. electricity savings over the summer. Creative put Toronto business owners front and centre.and centre. We — Animated pixel board commercials — Internal communications services brochure Context Creative put Toronto business owners front We photographed — Animated pixel board commercials Internal communications services brochure about 30 owners in their owners inacross town. Weacross town. We utilized photographed about 30 locations their locations utilized their pride in — In-elevator and elevator wrapwrap advertising — In-elevator and and elevator advertising the business and their willingness to help to generatehelp to generate — A mini-Web site integrated with the main Toronto Hydro site their pride in the business and their willingness to excitement and — A mini-Web site integrated with the main Toronto Hydro site buy-in from theirbuy-in fromcampaign speaks specificallyspeaks excitement and peers. This their peers. This campaign to Toronto in an emotionally to Toronto in an emotionallyaction. way and provokes action. specifically involving way and provokes involving
  8. 8. Toronto Hydro peaksaver Campaign Results Shown Here Toronto Hydro’s peaksaver program helps lower the peak demand for the peaksaver device. The bigger challenge is catch the attention of the Since the peaksaver devices must be installed on location by — Direct Mail power in the city. Under this program, a device controls residential customer long enough to encourage them to enroll. work crews, scheduling is a key consideration. Our goal is to — peaksaver Website air conditioners to cycle down their power supplies at critical times to keep the pipeline full, but at such a rate that waiting times reduce electricity demand. In addition to English, this campaign was also produced in Chinese for are reasonable, given that incentives aren’t delivered until select neighbourhoods. installation takes place. For the past two years, we have The challenge is to enroll enough new customers through a direct mail consistently kept the installers busy. Today, there are over and web campaign so that the installation team has a steady stream of 50,000 peaksaver installations in Toronto. installations. Toronto Hydro offers them a onetime incentive to install
  9. 9. Toronto Hdyro PowerShift Results Shown Here Toronto Hydro’s PowerShift program is built on top of the peaksaver Currently, with limited promotion and exposure, over X,XXX have — PowerShift direct mail program. If you already have a peaksaver device that cycles down your air signed up for PowerShift. — PowerShift letter conditioner during peak times, you could choose to move to PowerShift which does the same any time the temperature hits 27°C or more. The — Website catch? There’s no incentive, other than the satisfaction of knowing you’re doing the right thing and helping the environment. The goal was to appeal to the 60,000 existing peaksaver customers through direct mail and a letter, and encourage them to go to the website to sign up.
  10. 10. Toronto Hdyro – Flat Rate Water Heating Results Shown Here Due to changes in regulations, Toronto Hydro was obliged to inform its Rather than simply a notice, the direct mail piece also outlined the Toronto Hydro had quick and comprehensive response to the offer. — Flat Rate Water Heating direct mail and letter customers that flat rates for electricity for water heating was coming to benefits of paying for electricity used, with tips on conservation. an end and that soon all electricity for water heating would be charged on a metered basis. The challenge here is that an electrician would have to visit the property to connect the water heater to the breaker panel. To offset the expense and to encourage quick response, Toronto Hydro was offering $100 per tank converted.
  11. 11. contextcreative.com // Hydro One Networks // Employee Calendar Hydro One Networks – Employee Calendar Project Scope: Results: Shown Here: Hydro One Networks – Employee Calendar Project Scope Results Shown Here Hydro One wanted a calendar to promote the diversity of its employees. — Interpretive concept, design and illustration The Diversity is Our Strength theme, quality of photography and Outside front cover with theme pattern Hydro One wanted a calendar to promote the diversity of its employees. — Interpretive concept, design and illustration The Diversity is Our Strength theme, quality of photography and — Outside front cover with theme pattern The challenge was to create a visually appealing and engaging calen- — Forged unique partnership with PhotoSensitive photographers innovative, yet true to standards, design approach resulted in an The challenge was to create a visually appealing and engaging calendar — Forged unique partnership with PhotoSensitive photographers innovative, yet true to standards, design approach resulted in an 2 sample inside spreads from the calendar dar that employees would want to display within their workspace and — Facilitated photo usage rights in return for charitable donation award-winning communications piece that engaged employees — 2 sample inside spreads from the calendar that employees would want to display within their workspace and — Facilitated photo usage rights in return for charitable donation award-winning communications piece that engaged employees actually use. — Copywriting and project management through production and surpassed corporate expectations. actually use. — Copywriting and project management through production and surpassed corporate expectations.
  12. 12. contextcreative.com // Hydro One Networks // Branding and Presentation Hydro One Networks Hydro One Networks Project Scope: Project Scope Shown Here: Shown Here With the opening of Ontario’s electricity market, the role of Hydro With the opening of Ontario’s electricity market, the role of Hydro — A branding system including aacustom colour palette, — A branding system including custom colour palette, A double-pocket presentation folder — A double-pocket presentation folder One Networks has expanded. HON’s first responsibility is as asdistribu- One Networks has expanded. HON’s first responsibility is a a dis- type standards and graphic elements for Wholesale customers type standards and graphic elements for Wholesale customers Sample pages from 20 page brochure — Sample pages from 20 page brochure tributor deliveringand reliable electricity to companies across across tor delivering safe safe and reliable electricity to companies — A double-pocket presentation folder to accommodate the 20 page — A double-pocket presentation folder to accommodate the 20 page its province-wide network of transmission and distribution lines, its province-wide network of transmission and distribution lines, brochure, 16 page FAQ guide and inserts brochure, 16 page FAQ guide and inserts FAQ guide — FAQ guide stations and equipment. stations and equipment. — A series of product inserts — A series of product inserts A series of product inserts — A series of product inserts — A corporate PowerPoint presentation with design templates for — A corporate PowerPoint presentation with design templates for HON’s relationship with their major Wholesale customers has been HON’s relationship with their major Wholesale customers has been customization customization PowerPoint presentation — PowerPoint presentation radically altered. To help communicate those changes, we developed radically altered. To help communicate those changes, we developed a comprehensive communications kit and an accompanying a comprehensive communications kit and an accompanying PowerPoint presentation. PowerPoint presentation.
  13. 13. contextcreative.com // Hydro One Networks // Power Saver Brochures Hydro One Networks – Power Saver Brochures Hydro One Networks – Power Saver Brochures Project Scope: Project Scope Results: Results Shown Here: Shown Here Energy conservation is increasingly important to Hydro One Networks, Energy conservation is increasingly important to Hydro One Networks, — Design, writing and graphics for a series of 10 brochures — Design, writing and graphics for a series of 10 brochures The Power Saver brochure series provides useful and practical The Power Saver brochure series provides useful and practical The 10 brochures from the Power Saver Series — The 10 brochures from the Power Saver Series its customers, and the Government of Ontario. To help residents use its customers, and the Government of Ontario. To help residents use — French and English versions — French and English versions information to residential customers on how they can make their information to residential customers on how they can make their 3 sample inside spreads from the brochures — 3 sample inside spreads from the brochures electricity wisely, we created a series of 10 brochures. Each brochure electricity wisely, we created a series of 10 brochures. Each brochure — A library of custom photography and illustrations — A library of custom photography and illustrations homes more energy efficient, and thereby control their costs. homes more energy efficient, and thereby control their costs. pertains to one area of the home. Custom photography, illustrations, pertains to one area of the home. Custom photography, illustrations, — Web graphics and online text adaptation — Web graphics and online text adaptation Despite a series of rate increases, these brochures have helped to Despite a series of rate increases, these brochures have helpedto charts and graphics, combined with concise tips and easy to reference charts and graphics, combined with concise tips and easy to reference keep customer satisfaction high. keep customer satisfaction high. text, ensure customers have the information they need to manage their text, ensure customers have the information they need to manage their bill and reduce the amount of electricity they need. bill and reduce the amount of electricity they need.
  14. 14. contextcreative.com // Hydro One networks website // Website design Hydro One Networks Hydro One Networks Project Scope: Project Scope Results: Results Shown Here: Shown Here Hydro One Networks (HON), a successor of Ontario Hydro, owns Hydro One Networks (HON), a successor of Ontario Hydro, owns — An encompassing strategy that addressed the numerous changes — An encompassing strategy that addressed the numerous changes “At over $20 per in-bound call, being pro-active with communica- “At over $20 per in-bound call, being pro-active with www.hydroonenetworks.com home page — www.hydroonenetworks.com home page Ontario’s transmission and distribution system and transmits power Ontario’s transmission and distribution system and transmits power in the marketplace in the marketplace communications key to keeping our keeping our 1 million+ tions is not only is not only key to 1 million+ customers informed On-line meter calculator — On-line meter calculator to customers. They also provide services such as meter reading, to customers. They also provide services such as meter reading, — Co-ordinated messaging for printed bill inserts — Co-ordinated messaging for printed bill inserts customers informed and satisfied, it is also costs.” to and satisfied, it is also critical to managing critical emergency response, and billing. emergency response, and billing. — Numerous feedback mechanisms to measure customer satisfaction — Numerous feedback mechanisms to measure customer satisfaction managing costs. On-line appliance calculator — On-line appliance calculator — Content including copy and graphics for all Web pages “Focus groups and detailed reporting confirm – delivering the Given the changes in Ontario’s energy sector, it is important for — Content including copy and graphics for all Web pages “Focus groups and detailed reporting confirm – delivering the Given the changes in Ontario’s energy sector, it is important for HON — Content management tools for frequent updates right message at the right moment in the right media is simply good HON to communicate its mandate to million customers and deliver — Content management tools for frequent updates to communicate its mandate to over 1over 1 million customers and — Programming for calculators, polls, search engine optimization right message at the right moment in the right media is simply business.” deliver the quality of that is that is expected by the regulator. For — Programming for calculators, polls, search engine optimization the quality of service serviceexpected by the regulator. For HON, we — A style guide which addresses all graphic and programming issues good business.” HON, we developed a comprehensive Web site that with their Self — A style guide which addresses all graphic and programming issues developed a comprehensive Web site that integratesintegrates with Help their and Help tools and the Customer Communications Centre. tools Self the Customer Communications Centre.
  15. 15. contextcreative.com // Hydro One networks website // Website design Ontario Power Generation– Educational Web Site Ontario Power Generation– Educational Web Site Project Scope: Project Scope Shown Here: Shown Here Ontario Power Generation is Ontario’s main electricity producer, Ontario Power Generation is Ontario's main electricity producer, — A vivid educational site with 50+ pages of layered content containing — A vivid educational site with 50+ pages of layered content containing Main landing page — Main landing page employingthousands ofof people across the province in diverse, employing thousands people across the province in diverse, four separate streams for teachers, elementary students, high four separate streams for teachers, elementary students, high school High school educational stream — High school educational stream challenging careers. OPG wanted an educational Web site that would challenging careers. OPG wanted an educational Web site that would school students and corporate information. Included all copywriting students and corporate information. Included all copywriting and be a primary resource for teachers and students in in both elementary be a primary resource for teachers and students both elementary and editing of supplied content editing of supplied content OPG corporate page — OPG corporate page and high school. The new site’s secondary purpose would be be impart and high school. The new site's secondary purpose would to to impart — Extensive photo library for use in student projects — Extensive photo library for use in student projects a positive impression ofof OPG, laying the groundworkfuture a positive impression OPG, laying the groundwork for for future — Flash and HTML programming throughout — Flash and HTML programming throughout recruitment. Context Creative designed and built a site that targeted recruitment. Context Creative designed and built a site that targeted —‘Branding’ of different features in the site with memorable illustrations —‘Branding’ of different features in the site with memorable illustrations students in grades 55to 12, their teachers and their parents. students in grades to 12, their teachers and their parents.
  16. 16. contextcreative.com // Ontario Power Generation // Brand Design & Design Standards Ontario Power Generation – Employee Communications Brand Design Ontario Power Generation – Employee Communications Brand Design Project Scope: Project Scope Results: Results Shown Here: Shown Here OPG seeks to find ways to reduce the costs of creating communications OPG seeks to find ways to reduce the costs of creating communications — Graphic standards, typographic specifications, and page grids — Graphic standards, typographic specifications, Employee communications materials are now instantly recognizable; Employee communications materials are now instantly Graphic standards, typographic specifications, and page grids — Graphic standards, typographic specifications, and page grids for Human Resources. At the same time, OPG must speak to managers for Human Resources. At the same time, OPG must speak to managers — Library of grids and illustrations and page icons the design system, standards and templates provide continuity recognizable; the design system, standards and templates Library of icons and illustrations — Library of icons and illustrations and employees in aa very clear and compelling way. Context designed and employees in very clear and compelling way. Context designed — Poster templates and campaign series — Library of icons and illustrations and creative flexibility, creativetime and money while raising the provide continuity and saving flexibility, saving time and and implemented aa new brand approach, delivering well thought out and implemented new brand approach, delivering well thought out — Brochure templates campaign series — Poster templates and benchmark for quality. benchmark for quality. money while raising the Sample Family Day poster — Sample Family Day poster and functional media templates. This approach conserves time and and functional media templates. This approach conserves time and — Web page templates — Brochure templates Sample employee health benefits plan brochure — Sample employee health benefits plan brochure energy for in-house and contract designers. TheThe design, imagery, energy for in-house and contract designers. design, imagery, — Newsletter — Web page templates attitudeand messages all reinforce thethe OPG brand and build on the attitude and messages all reinforce OPG brand and build on the — Newsletter "One Company, One Voice” theme. “One Company, One Voice" theme.
  17. 17. contextcreative.com // Ontario Power Generation // Employee Wellness Kit and Inserts Ontario Power Generation – Employee Wellness Kit Ontario Power Generation – Employee Wellness Kit Project Scope: Project Scope Results: Results Shown Here: Shown Here OPG encourages and supports its employees inin personal wellness OPG encourages and supports its employees personal wellness — Creative concept, design, complete to production — Creative concept, design, complete to production Besides being conducive to creative solutions, working within the Besides being conducive to creative solutions, working within the Front cover of 9x12 pocket folder — Front cover of 9x12 pocket folder objectives. Having healthy, productive and motivated employees objectives. Having healthy, productive and motivated employees — Pocket folder to hold brochures and inserts — Pocket folder to hold brochures and inserts established Employee Communications Style Guidelines saves time established Employee Communications Style Guidelines saves Inside spread of folder with vertical and horizontal pockets — Inside spread of folder with vertical and horizontal pockets benefits every one in the workplace. benefits every one in the workplace. — Series of 55nested brochures — Series of nested brochures and costs,costs, focusing creative efforts on the content as opposed time and focusing creative efforts on the content as opposed to — Wellness icon — Wellness icon ‘redeveloping thethe wheel’ every time a new initiative is launched. to ‘redeveloping wheel’ every time a new initiative is launched. Wellness identity module and icon — Wellness identity module and icon — Modular branding label for third-party materials — Modular branding label for third-party materials The new kit reinvigorated the OPG Wellness Group by engaging The new kit reinvigorated the OPG Wellness Group by engaging Sample brochure inserts — Sample brochure inserts employees while trimming production costs with 3-colour printing. employees while trimming production costs with 3-colour printing.
  18. 18. context creative //Ontario Power Generation// Green Power Website OPG Green Power OPG Green Power Project scope: Project Scope Shown Here: Shown Here Ontario Power Generation is now offering Green Power – environmentally- Ontario Power Generation is now offering Green Power – environmen- — 6-page folder outlining product benefits and OPG’s leadership — 6-page folder outlining product benefits and OPG’s leadership Green Power brochure cover & spread — Green Power brochure cover & spread tally-friendly power generatedrenewable energy energy resources. friendly power generated from from renewable resources. — Specific product sales sheet inserts — Specific product sales sheet inserts Green Power mini-site — Green Power mini-site — Mini-site for OPG web site with lead-generation and data — Mini-site for OPG web site with lead-generation and data To help OPG introduce this premium product their customers, we To help OPG introduce this premium product toto their customers, we capture tools capture tools Green Power intranet module for Toyota — Green Power intranet module for Toyota created a complete communications package for their sales team. created a complete communications package for their sales team. — Intranet modules for Green Power customers’ Intranets — Intranet modules for Green Power customers’ Intranets The materials sold the specific product benefits, and reinforced OPG The materials sold the specific product benefits, and reinforced OPG — Recognition plaques for customer sites — Recognition plaques for customer sites as a preferred supplier in the newly competitive market. as a preferred supplier in the newly competitive market. — Large banners for exterior of customer buildings — Large banners for exterior of customer buildings We introduced Intranet modules to allow customers to to keep their We introduced Intranet modules to allow customers keep their employees informed of their company’s environmental commitments. employees informed of their company’s environmental commitments. These modules are ready for deployment with little customization. These modules are ready for deployment with little customization.
  19. 19. context creative //Ontario Power Generation// Internal and External Communications Design Generating 70 per cent of Ontario’s Electricity It’s All About Performance REPORT ON 2006 PERFORMANCE OPG Pension Plan Summary for Management Group Employees Effective February 2007 FEBRUARY 2007 Ontario Power Generation – Internal and External Communications Ontario Power Generation – Internal and External Communications Project Scope: Project Scope Results: Results Shown Here: Shown Here Context has been aacontinuous supplier toto OPG since inception. We Context has been continuous supplier OPG since inception. We — Creative concepts, designs, complete to production — Creative concepts, designs, complete to production Creative strategies, themes, and a a changing mix of imagery, as Creative strategies, themes, and changing mix of imagery, as well A sample selection of print brochures — A sample selection of print brochures work collaboratively with internal marketing managers and corporate work collaboratively with internal marketing managers and corporate — Numerous internal and external brochures and reports — Numerous internal and external brochures and reports as anas an in-depth understanding of design standards, keepprint well in-depth understanding of design standards, keep OPG’s OPG Employee Pension Plan Summary — OPG Employee Pension Plan Summary directors to ensure communications remaining compelling and effective. directors to ensure communications remaining compelling and effec- — Consistent branding and style guidelines — Consistent branding and style guidelines brochures fresh and engaging. Consistency of colour, type, logo inte- OPG’s print brochures fresh and engaging. Consistency of colour, tive. Printed brochures mainstay of many initiatives, from employee Printed brochures are a are a mainstay of many initiatives, from employ- — Mix of custom and stock imagery — Mix of custom and stock imagery gration, and well applied graphicapplied graphic elements ensure a type, logo integration, and well elements ensure a controlled 2006 Mid-Year Performance Report — 2006 Mid-Year Performance Report ee benefits and pension plans to quarterly performance reports. benefits and pension plans to quarterly performance reports. graphic presence with high recognition value. controlled graphic presence with high recognition value. 2006 Year-End Performance Report — 2006 Year-End Performance Report
  20. 20. contextcreative.com // Ontario Power Generation // Integrated Print Campaign Ontario Power Generation Ontario Power Generation Project Scope: Project Scope Results: Results Shown Here: Shown Here Ontario Power Generation (OPG) isis a successor of the former Ontario Ontario Power Generation (OPG) a successor of the former Ontario — A competitive market overview to assess comparative — A competitive market overview to assess comparative OPG attends many tradeshows, and receives ongoing requests for OPG attends many tradeshows, and receives ongoing requests It’s Your Choice brochure cover — It’s Your Choice brochure cover Hydro. OPG currently supplies about 85% ofof all electricity consumed Hydro. OPG currently supplies about 85% all electricity consumed brand positioning brand positioning information. The booth graphics sytemsystem we designed is and for information. The booth graphics we designed is scalable Folder cover and inside collateral — Folder cover and inside collateral in Ontario. As a a new company, OPG needed communicate its its in Ontario. As new company, OPG needed to to communicate — A sales kit including a pocket folder, 16-page brochure, — A sales kit including a pocket folder, 16-page brochure, easily customized for all types of for all types of shows. design, scalable and easily customized shows. The strong colors, mandate, work with existing customers inin an open market, and mandate, work with existing customers an open market, and product sheets, and an 80-page glossary of terms product sheets, and an 80-page glossary of terms imagery and considered typography help considered typography The strong colors, design, imagery and garner attention in a chaotic attract new customers. attract new customers. — A direct mail campaign to launch the corporation — A direct mail campaign to launch the corporation environment.attention inanchaotic environment. We created an help garner We created a innovative folder with pockets that allow — A scalable tradeshow booth to accommodate various display sizes — A scalable tradeshow booth to accommodate various display sizes materials to be inserted pockets that allow materials to be innovative folder with both vertically and horizontally We developed a core set of materials help OPG Energy Markets We developed a core set of materials toto help OPG Energy Markets — Overall design guidelines, copywriting, editing, project management, — Overall design guidelines, copywriting, editing, project management, inserted both vertically and horizontally. promote its services. These included an innovative folder, promote its services. These included an innovative folder, and programming for a Web site and programming for a Web site comprehensive brochure, product inserts, refernce guide, tradeshow comprehensive brochure, product inserts, reference guide, tradeshow — Interactive market monitoring components for the Web site — Interactive market monitoring components for the Web site booth, Web modules and Email campaign integration. booth, Web modules and Email campaign integration. — Email campaign templates and management tools — Email campaign templates and management tools
  21. 21. context creative //Spike// On-line marketing and communcaitions system Clients Include Spike Spike Shown Here: Shown Here Spike is a Web-based email marketing and communications tool. Spike Spike is a Web-based email marketing and communications tool. Spike — Spike is powerful: it gives meaningful, actionable measurement — Spike is powerful: it gives meaningful, actionable measurement Spike identity — Spike identity allows non-technical computer users toto compose, deploy, measure, allows non-technical computer users compose, deploy, measure, of your efforts. of your efforts. Tracking overview page — Tracking overview page and react to rich email message campaigns. Among itsits many unique and react to rich email message campaigns. Among many unique — Spike is easy: a team of one can speak to millions. No need to — Spike is easy: a team of one can speak to millions. No need to features, Spike allows users to target information ... ... features, Spike allows users to target information coordinate between departments, suppliers, or other vendors. coordinate between departments, suppliers, or other vendors. Email workspace page — Email workspace page A campaign can be conceived and executed in just a few hours. A campaign can be conceived and executed in just a few hours. provides instant interactive reports show you the number of of mes- provides instant interactive reports toto show you the number messages Contact profile page — Contact profile page — Spike is flexible: you control your email lists, your campaigns, — Spike is flexible: you control your email lists, your campaigns, sages opened, links and emails emails forwarded. This allows opened, links clicked,clicked, andforwarded. This allows you to you to and your reports. Lists are easy to import and export. and your reports. Lists are easy to import and export. drill down to individual users, drill down to individual users, re-segment your lists and send appropriate follow-up emails. re-segment your lists and send appropriate follow-up emails.

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