StrongMail Best-in-Class Email Marketing

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StrongMail presents the latest email marketing trends, tools and techniques to boost subscriber engagement and drive revenue.

Learn how to create customer centric email marketing programs through persona development, best in class acquisition and segmentation. Build relationships with educational and life-cycle appropriate triggered communications and learn tactics for driving customer engagement, sales and brand loyalty

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StrongMail Best-in-Class Email Marketing

  1. 1. PROPRIETARY AND CONFIDENTIAL Redefining Best-in-Class Email Marketing Kara Trivunovic, Sr. Director Strategic Services #emailbestinclass
  2. 2. Who is StrongMail? • Leading provider of online marketing solutions for email and social media. • We enable our clients to boost the effectiveness of their marketing campaigns, while saving a significant amount of money. • Our products and services provide an end-to-end solution for some of the world’s biggest brands. Over 500 Customers
  3. 3. Proprietary and Confidential | Agenda • 2010 Email Challenges • 4 Steps to Best in Class • Customer Centricity • Education • Planning • Acquisition • Getting a Jumpstart on 2011 #emailbestinclass
  4. 4. 4 Audience Poll What has been the biggest single challenge for your email program in 2010? A.Data Access or Collection B.Reporting and Analytics C.Creative and Aesthetics D.Testing Methodologies and Implementation E.Deliverability Concerns and Changes Proprietary and Confidential | 4 #emailbestinclass
  5. 5. Proprietary and Confidential | /best in class/ Highest current performance level in an industry, used as a standard or benchmark to be equaled or exceeded. Also called best of breed. See also best practice. #emailbestinclass
  6. 6. Proprietary and Confidential | 6 The holidays often require additional email programs, increased messaging frequency and more. StrongMail provides trained email specialists to bridge the gap between workload and resources. From creative to QA and production assistance, StrongMail can be a cost-effective and reliable way to lighten the load for your teams. Create Customer-Centric Email Programs • Knowing your customer #emailbestinclass
  7. 7. Proprietary and Confidential | 7 The holidays often require additional email programs, increased messaging frequency and more. StrongMail provides trained email specialists to bridge the gap between workload and resources. From creative to QA and production assistance, StrongMail can be a cost-effective and reliable way to lighten the load for your teams. Create Customer-Centric Email Programs • Knowing your customer • Caring about your customer #emailbestinclass
  8. 8. Proprietary and Confidential | 8 The holidays often require additional email programs, increased messaging frequency and more. StrongMail provides trained email specialists to bridge the gap between workload and resources. From creative to QA and production assistance, StrongMail can be a cost-effective and reliable way to lighten the load for your teams. Create Customer-Centric Email Programs • Knowing your customer • Caring about your customer • Listening to your customer Really….embracing your customer! #emailbestinclass
  9. 9. 9 Audience Poll Do you use “do not reply” language in your reply-to address or in the body of your email somewhere? --- YES --- NO Proprietary and Confidential | 9 #emailbestinclass
  10. 10. #1: Getting Customer-Centric #emailbestinclass
  11. 11. #1: Getting Customer-Centric Knowing Your Customers Having a clear understanding of timing of purchase and % drops that motivate purchase make this a compelling and relevant communication. Knowing Your Customers Having a clear understanding of timing of purchase and % drops that motivate purchase make this a compelling and relevant communication.
  12. 12. Knowing Your Customers Having a clear understanding of timing of purchase and % drops that motivate purchase make this a compelling and relevant communication. Knowing Your Customers Having a clear understanding of timing of purchase and % drops that motivate purchase make this a compelling and relevant communication. #1: Getting Customer-Centric
  13. 13. Caring For Your Customers Leveraging messaging of this nature can help to reduce messaging noise and clutter for the customer. Caring For Your Customers Leveraging messaging of this nature can help to reduce messaging noise and clutter for the customer. #1: Getting Customer-Centric #emailbestinclass
  14. 14. Listening to Your Customers Current behavior isn’t always indicative of your next action – really listening to the customer and giving them what they want/need can go a long way in programmatic success. Listening to Your Customers Current behavior isn’t always indicative of your next action – really listening to the customer and giving them what they want/need can go a long way in programmatic success. #1: Getting Customer-Centric #emailbestinclass
  15. 15. Listening to Your Customers Current behavior isn’t always indicative of your next action – really listening to the customer and giving them what they want/need can go a long way in programmatic success. Listening to Your Customers Current behavior isn’t always indicative of your next action – really listening to the customer and giving them what they want/need can go a long way in programmatic success. #1: Getting Customer-Centric
  16. 16. #2: Educating and Engaging Your Subscribers #emailbestinclass
  17. 17. #2: Educating and Engaging Your Subscribers Email #1: Validation •Validate email •Confirm Newsletter Sub •Direction on Account Mgmt •Profile Set up •Loyalty Program – Tokens Email #1: Validation •Validate email •Confirm Newsletter Sub •Direction on Account Mgmt •Profile Set up •Loyalty Program – Tokens
  18. 18. #2: Educating and Engaging Your Subscribers Email #2: Welcome 1 •1 Week Post Joining •Touts Features •Game Suggestions •Loyalty Email #2: Welcome 1 •1 Week Post Joining •Touts Features •Game Suggestions •Loyalty
  19. 19. #2: Educating and Engaging Your Subscribers Email #3: Welcome 2 •2 Weeks Post Joining •Solicits User-Generated Content •Game Suggestions •Loyalty Email #3: Welcome 2 •2 Weeks Post Joining •Solicits User-Generated Content •Game Suggestions •Loyalty #emailbestinclass
  20. 20. #2: Educating and Engaging Your Subscribers #emailbestinclass
  21. 21. #2: Educating and Engaging Your Subscribers Engaging with Content •Email Mini Series •Movement and Motion •Ongoing, Anticipated Interaction •Timely Behavior Engaging with Content •Email Mini Series •Movement and Motion •Ongoing, Anticipated Interaction •Timely Behavior
  22. 22. #3: Planning for Success #emailbestinclass
  23. 23. #3: Planning for Success #emailbestinclass
  24. 24. #3: Planning for Success #emailbestinclass
  25. 25. #3: Planning for Success Savings Checking + #emailbestinclass
  26. 26. #3: Planning for Success 3-Feb 2-Mar #emailbestinclass
  27. 27. #4: Driving Acquisition through Evangelism #emailbestinclass
  28. 28. • Drilled down into database to determine engagement • Tested motivators to drive evangelism • Each Influencer drove 2.6 new subscribers #4: Driving Acquisition through Evangelism #emailbestinclass
  29. 29. #4: Driving Acquisition through Evangelism #emailbestinclass
  30. 30. Proprietary and Confidential | 30 #4: Driving Acquisition through Evangelism #emailbestinclass
  31. 31. Getting a JumpStart on 2011 • Get your holiday coverage in order • Analyze your 2010 programs • Knowing your competition • Dressing up your email • Decoding relevance #emailbestinclass
  32. 32. Getting a JumpStart on 2011 • Get your holiday coverage in order • Analyze your 2010 programs • Knowing your competition • Dressing up your email • Decoding relevance …and if you’re a StrongMail customer, our Strategic Services team can help. Just call your Account Manager for details! #emailbestinclass
  33. 33. Questions? • Visit www.strongmail.com • Whitepapers • Case studies • Webinars • Blogs Kara Trivunovic Sr. Director of Strategic Services StrongMail +1 219-365-6445 ktrivunovic@strongmail.com @ktrivunovic

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