PERSONAL
MOBILE ACCESS
Mobile Device Strategy
Right Ideas At The Right Time

INTRODUCTION
Cell phone is the new-essential for our daily life
Phone includes so much functions that it is
impossible to use all of them at the same time
The concept of Personal Mobile Access (PMA)
changes the mobile Industry landscape
It is time to try the Innovative Strategy !

Computer TV and Media Access
Problem #1
NO WAY !
To Speak
Watch TV
Surf Web
Pay Bills
Take a Picture
Camera Phone
Listen Music
Chat With Friends
Through one multi-
function device
Navigation Phone Book and Storage
at the same time
System Social Networking

Computer TV and Media Access
Problem #2
TOO MASSIVE
To manage all
functions makes it
is hard to use the
device
Camera Phone
Most customers
prefer to use
simple, one-button
devices
Navigation Phone Book and Storage
System Social Networking

ACCESS
PERSONAL
ACCESS GPS 3G / 4G
Wi-Fi Ethernet
It is a separated WiMAX
device for access,
storage and private
distribution
All personal gadgets
are connected to PMA
PMA for broadband DUST UWB
access
Bluetooth ZigBee
GADGETS

Digital Media
ONE ACCESS VoIP
Music/Video store
AND TONS OF Banking Internet
GADGETS Social Networking
Broadcast
Radio
Users buy
gadgets only that
they want
Phone is just
one of gadgets
PMA

NETWORK ARCHITECTURE
CURRENT WIRELESS ACCESS PMA WIRELESS ACCESS
Wi-Fi Wi-Fi
WiMAX GPS 3G / 4G Ethernet WiMAX GPS 3G / 4G Ethernet
PMA
Each device connects to Each devices connects to PMA
the network having the access to networks

ALWAYS CONNECTED
ON THE STREET AT HOME IN THE OFFICE ANYWHERE
 Everyone can have one or any Personal Mobile Access
 PMA can be portable or preinstalled in the office, at home
or in the car
 Customers choose gadgets to be connected to their PMA

Ivan Shmelev
Ph.D., MBA
CEO ivanshmelev@gmail.com
Strivan Lab www.linkedin.com/in/ivanshmelev
Strivan Lab helps companies to develop digital
business strategies
Please contact if you need more details about
Personal Access Devices strategy
Thanks