NATIONAL
DIGITAL SERVICES
NETWORK
Telecommunication & Media
Industrial Business M d l
I d ti lB i Model
Ivan Shmelev
MBA, Ph.D.

Introduction for the Operator
 Developing new wireless technologies, operators will
be able to provide the High Speed Internet Access
anywhere
h
 Operators face decreasing revenue from traditional
voice services and they need to offer added value
data services
 Customers are interested mostly in the Internet where
myriad new services available for free
 The National Service Network (NSN) will open the
( ) p
doors to a new market opportunity

Introduction for the Government
 By 2012 telecom services will be available to everyone,
anywhere, at anytime on any device
 The Internet becomes an important method for
governments, institutions and firms to provide services
 But, governments cannot control the flow of illegal on-
line services and cannot guaranty the delivery of crucial
social services th
i l i through th I t
h the Internet
t
 The National Service Network (NSN) gives
( )g
governments an ability to regulate the on-line
commercial activity

Introduction for the Customer
 The Internet is the main source of information,
f f
communication and entertainment in personal daily life
 Technically the Internet does not guaranty the quality of
services and information delivery
 The Internet could be a source of threats such as:
personal information sharing, spam, viruses, abuse and
swindle
i dl
 The National Service Network (NSN) allows to keep all
( ) p
Internet services but guaranty the service quality and
information protection

INDUSTRY OVERVIEW
Telecommunication and Media

Total connectivity by 2012
World Population Internet Internet Usage growth
Regions ( 2007 Est.) usage Penetration 2000-2007
Africa 955,206,348 51,022,400 5.3 % 3.6 %
Asia 3,776,181,949 529,701,704 14.0 % 37.6 %
Europe 800,401,065
800 401 065 382,005,271
382 005 271 47.7
47 7 % 27.1
27 1 %
Middle East 197,090,443 41,939,200 21.3 % 3.0 %
North America 337,167,248 246,402,574 73.1 % 17.5 %
Latin America 576,091,673 137,300,309 23.8 % 9.8 %
Australia 33,981,562 19,353,462 57.0 % 1.4 %
TOTAL 6,676,120,288 1,407,724,920 21.1 % 100.0 %
2007 2012
New wireless
e e ess
12% technologies make
35% broadband
available
88% 65%
Anytime
Anywhere
Broadband
Wireless
Source: www.internetworldstats.com
Source: Informa Telecoms & Media

Industry Stakeholders
GOVERNMENT BUSINESS OPERATOR CUSTOMER
 Organizations  Manufacturers  Wireless  Households
 Emergency  Entertainment  Satellite  Individuals
 Health care  Corporations  Special  Travellers
 Regulators  Resources  FIBER  Societies
 I tit ti
Institutions S i
Services  C bl
Cable S t
Systems
 Transport  Finance  MVNO  Devices
 Security  Retails
 Utilities  Media
 Military  SMB
 R&D
Telecom and Media industry is a cross of interests
for different market participants

Disadvantages of the Internet for Customers
 The thread of personal information such as name,
address, credit card number could be shared
 The service delivery cannot be guaranteed
 Any issue on the Internet is hard to investigate
 Most of information in the Web are unofficial and false
 Vision advertisement pollution is not regulated

Disadvantages of the Internet for Government
 G
Governments are limited to officially launched
ff
innovation services, because their delivery is not
g
guaranteed technically through the Internet
y g
 Governments cannot control illegal businesses which
are geographically located in other countries
 Governments` authority over the Internet is restricted
to protect users against threads and scams
i h d d
 The huge unsorted data flow doesn't allow
g
governments to track terrorism and crime activity

Disadvantages of the Internet for Business
 C
Commercial data are not protected f
from theft, infection
f f
or deliberate erasure
 Copy rights can not be controlled on the Internet
 The Internet is unregulated market
 The Web does not guarantee the quality of services
 Uncontrollable usage of company`s resources
uncontrollable

Disadvantages of the Internet for Operators
Vendors tend to preinstall
own on-line services on
Internet their devices ignoring
operators` needs
Content providers tend to
provide services Internet
I t t
exploiting local networks
using the Internet
g

Locality of World Wide Web
Internet Local Global
Services usage usage
Shopping and Services 98% 2%
News and Search 95% 5%
Social Networks 80% 20%
Music, Video, Files 70% 30%
Communications 50% 50%
Surfing 30% 70%
Most customers need only local services
They use the Internet only because there is
no other alternative

NATIONAL SERVICE NETWORK
Telecommunication and Media

New network requirement
GOVERNMENT BUSINESS OPERATOR CUSTOMER
 The service delivery has to be guarantied
 The personal information and copyrights has to be protected
 Commercial activity has to be regulated
 Any issue has to be argued
 Customers have to be authorized
NATIONAL SERVICE NETWORK (NSN)
Local, regulated i f t t
L l l t d infrastructure

Current structure of the Internet
 There is not geographically
identification
Operator1
Country2
 Operators are responsible
only for the access not for a
content
Operator2
Internet Country1
 Customers pay both for the Devices
access and f services
d for i
Operator1
 Users and services are not Country1
registered
Systems Services Users

Structure of the NSN
 National telecom infrastructure
f
 United service platform
p
Operator1
Systems Country1
 Services are regulated by the
Government NSN Services
 Access fee is a commodity Operator2
regulated b th G
l t d by the Government
t Devices Country1
 Users are authorized
Technically it is the same network
Difference in the regulation model Users

Zoom: Structure of the NSN
Government Services Business Services
 Information  Commutation
 Utilities  Entertainment
 Education  Commercial
Wi-Fi Wi-Fi
3G
Operator2
WiMAX
Operator1 NSN
FIBER
CABLE
ADSL COAX Devices
Devices
Commercial and Government systems and Equipment
y q p

Zonal Global Network
NSN NSN
NSN
NSN NSN NSN NSN
NSN
NSN
NSN NSN
NSN
NSN NSN
NSN
NSN
 E er co ntr has own National Ser ice Net ork
Every country o n Service Network
 NSN connect to each other through government network
interface (e-Custom)
f ( C )

PROJECT`S GOALS
PROJECT S
Telecommunication and Media

Benefits
Establishes the platform for new
GOVERNMENT
regulated businesses and services
Gets the green light to realize
BUSINESS
nationwide innovative services
Diversifies by transforming from
OPERATOR
technical to content business
Receives guarantied services and
CUSTOMER
legal entertainment

Project Stages
 Share the networks
 Create the united content platform
 Develop new industry regulation Model

New rules
 Any content: picture, video and text must to reference to a author
 Any payment must to be booked in official government server
 Any subscription and notification option has to been moderated
 Advertisement has to been regulated
 Services have to been licensed
 Users have to be responsible for their actions
 Quality of services have been standardised

Ivan V. Shmelev
JOB EXPERIENCE
2008 CEO, Strivan Consulting
2007 - 2008 Strategy Director, WiMAX operator
2005 - 2006 Telecom markets Expert
2004 - 2005 Analyst and Consultant of telecom markets
1997 – 2004 Telecom Project Manager
EDUCATION
2008 MBA , California State University
y
(416) 890-0037
890-
Ivanshmelev @ gmail.com
I h l il
2004 Ph.D., Engineering telecom
1997 Master, Engineering telecom
This presentation briefly describes the main concept of a new economics model
for telecommunication and media industry. I am looking for an opportunity to
continuing my work on this model within a telecom, regulator or research
company.
company Please do not hesitate contact me Thanks
me. Thanks.

THANK YOU
Ivan Shmelev
MBA, Ph.D.
,