Focus on
IMAGE PROCESSING
Strategic Vision for
DIGITAL CAMAERA MAKERS

Introduction
Cameras soon will be integrated anywhere: in phones,
in laptops, in TVs, in cars, in eye glasses etc.
Nowadays, camera makers use the pixel increase
strategy but it doesn't work anymore, because the
quality is already enough for the mass market
What should be the best strategy for camera makers in
long-term perspective ?

Shift from DEVICE
to SOFTWARE

Business Model
Own Products Cameras as a cash cow for
growing software stars
Licenses
Software

Language Translator
If software recognizes and
translates text to other
languages, than the camera
would be an essential
tools for international
business trips or vocations
Introduced by Nokia in 2008

GPS integrated
If each photo was recorded
with time, author's name and
geographic coordinates, than
it would be easy to post
photos on virtual maps and to
remember the location
Example: GPS Camera RICOH Caplio 500SE
Altek GPS camera

Virtual Guide
Consumers could use cameras as a
virtual guide
Not introduced yet

Communication
Integrated communication
(Wi-Fi, Bluetooth, etc)
functions would allow
consumers to share or to
transfer their photos
immediately
Example: Cybershot DSC-G1
Nikon DX2, Lumix DMC-TZ50, etc

Scanner
The scanner function
would be used consumers
as an essential shopping
tools
Introduced by Google Phone G1, 2008

Entertainment
Camera is a perfect device for
entrenchment: Augmented
Reality and virtual streamed
shows
Introduced for mobile phones

Objects Identification
If each recognized object
is linked with
information source, than
the cameras could be
used as information
resource
Not introduced yet

3D Modeling
3D face modeling would allow consumers to
put their faces in virtual movies and 3D
games, use as avatars for video-calls
Available software

Media Device
Camera is everything: Media storage, music
player, video recorder, photo camera, photo
frame, game console, social devise, navigator,
search engine, etc.
All elements is
available. It is time to
create a new business

Panoramic
 Photosynth (www. photosynth.net)
 Gigapan (www.gigapan.org)
Image a big event and all pictures are posted on site
with coordinates. The visitors could see not only
pictures from one point, but tons of pictures from
different views. Photo community will create the
mass-picture event overview.

Message from the Future
 Interactive photo adviser
 On-line photo exhibitions
 Funeral storage
 Global Photo-Data Bank
 etc

Record the History

Best For
This is a great opportunity for any Software company , to create
the power on the image processing industry

Ivan V. Shmelev
Principal, Strivan Consulting
Ph.D., MBA
ivanshmelev @ gmail.com
(647) 285-3594
Strivan develops unique Strategic Visions
There is nothing so powerful as an idea whose time has come
Victor Hugo

Links:
Photosynth: http://www.youtube.com/watch?v=_me3DwXJLxY
GigaPan: http://www.youtube.com/watch?v=kNXdfjUYGAo
Barcode Scanner: http://www.youtube.com/my_favorites
Augmented Reality : http://www.youtube.com/watch?v=T4FAKjfppp0
AR Data Base: http://www.youtube.com/watch?v=WR2cvkNcZ9s
Virtual Guide: http://www.youtube.com/watch?v=8EA8xlicmT8
3D Face: http://www.youtube.com/watch?v=S0HZCYCTCtM
Picture Translator:
http://www.youtube.com/watch?v=Kc-vA5URFhM&feature=related