EPICURE
MENU
Web Restaurant
Business Strategy

Menu:
 Business Model
 Customers
 Investments
 Value chain
 Contacts

Epicure - consolidated on-line menu
Vision:
Any dishes from any restaurants are ordered through one site
Mission:
Promote the gourmet culture
Value:
Food for pleasure

Business Model
Restaurant partners post their menu on united site
Customers make orders of any dishes from any restaurants
Logistic system calculates the price and delivery time
Delivery partners deliver the orders
Restaurants pay fees for orders

Customers
This is NOT fast delivery service
this is cuisine for gourmets
Romance dinners
Gourmets
Events and Celebrations
Offices and Hotels

Real Option Investments
$50K Develop the united
logistic system
$25K
Launch the delivery
service
$15K
Create the united
on-line ordering If Option doesn't
system show results the
project will be
Example: canceled
www.just-eat.co.uk

Value Chain
 Delivery insourcing model
Restaurants  Access to information about the market demand
 New source of revenue
 Flow of orders
Delivery  Unique business model
company
 Potential for grow
 Freedom of choice
Customers  Quality delivery service
 Location independence

Messages From The Future
 Life-with-no-cooking concept for middle class
 Restaurant as a daily service (food subscription)
 Healthy product delivery
 International fresh-food delivery
 Family cook
 Virtual restaurants business model
 etc

Ivan V. Shmelev
Ph.D., MBA
ivanshmelev @ gmail.com
(416) 890 - 0037
Toronto
Canada