Microblogging 101 for Corporate Communicators

Slide 1: Good things, when short, are t wice as good.

Slide 2: Oombee home find friends settings post a note... Cicero righteous pagan What is Micro-blogging? Friends Add Michael N. Tools of the Trade Julius C. View all 2 friends Professional Micro-blogging Consequences & Problems “So What?!” - Michael N.

Slide 3: twitter.com/xmacrob

Slide 4: What is blogging ?

Slide 5: txt

Slide 6: How do you explain to your grandma?

Slide 7: Mah-Jong tomorrow at 3pm, my place.

Slide 8: Simple Free Convenient

Slide 10: Why do we love micro-blogging?

Slide 13: “Share Anything You Find”

Slide 15: “Send Stuff to Your Friends”

Slide 17: “Your Life-stream”

Slide 19: “What are you thinking?” “What are you doing?” “What catches your attention?”

Slide 20: @

Slide 22: Why 140 characters?

Slide 23: Tumblr Pownce Jaiku Twitter API Yes Yes Yes Yes RSS in/out out in/out in/out SMS Yes No Yes Yes Desktop App mac only Yes Yes Yes Text limits none none 140 char. 140 char. background & Customization complete templates background colors threaded replies Conversation comments threaded replies reply & ratings Filtering n/a Yes No No Message Public Public/Private Public Public Distribution

Slide 24: Occasional Continuous Presence

Slide 25: Conversation Social + RSS = Ecosystem

Slide 27: White Box www Mashups Apps

Slide 29: Simple Free Convenient

Slide 31: Cumulative blogging Intimate Real-time

Slide 32: Tim e, T rus ta nd At ten tio We are in n control Micro-blogging as a Market is in e-commerce control marketing r ce tte i lu ho tool C C & uct od Pr Before Now

Slide 33: Greater Visibility Archive of Share more customer communications than text Drive Traffic

Slide 45: Uses of Micro-blogging: Source: Doshdosh.com Personal Branding Get Feedback Hire People Increase Traffic Read News Use as a To-Do list Business Management Notify Your Customers Event Updates Take Notes Find Prospects Provide Live Coverage Time Management Set Up Meetings Acquire Votes

Slide 46: Uses for Online PR/Marketing: Source: 11marketing.com promoting events building conversation sending press releases website traffic generation facilitating collaborative experience promoting special offers or daily specials building relationships with prospective clients providing insight and commentary on an event in real time opening dialogue between promoter and promotion participants

Slide 47: Uses for Bloggers: Source: Problogger.com Research Tool Knowledge Network Expand Personal Brand Promote Content Extend & Attract New Readers Networking Speed-linking Story Previews Gathering Find Out What People Think

Slide 49: Uses for Corporate Communicators: Source: Junlgerating.com ? what is the stock price what does the product do what is the company doing what vacancies are available what do your colleagues know what are the corporate bloggers doing what is an employee doing at company x

Slide 50: Is it worth it?

Slide 51: Abuse

Slide 53: Privacy

Slide 54: “We extract a lot of information automatically, especially from mobile phones... This kind of information paints a picture of what a person is thinking or doing.” - Petteri Koponen, Co-Founder of Jaiku

Slide 55: Reliability

Slide 57: Clutter

Slide 58: 5 Tips on Micro- Blogging

Slide 59: x mitchjoel mitchj mjoel mitchy j

Slide 64: So What?!

Slide 65: We want you, not to join because...

Slide 66: Will grandma use it?

Slide 67: With micro-blogging, flickr photo by foreveravalon YOUR customer’s threshold level = micro

Slide 68: You don’t have to be involved with everything... but be with something.

Slide 69: Please join the microblogosphere, because...

Slide 70: Flickr photo by antzpantz Amplify your existing social media.

Slide 71: Spread your wings, widen your network.

Slide 73: “If you tell people how to consume their content, they will ignore you…let people do what they want to do and try to be in their circle of choice.” Josh Tyrangiel , Editor of Time.com

Slide 74: end.