Good things, when short,
are t wice as good.

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What is Micro-blogging?
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Michael N. Tools of the Trade
Julius C.
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Professional Micro-blogging
Consequences & Problems
“So What?!” - Michael N.

twitter.com/xmacrob

What is
blogging
?

txt

How do you explain
to your grandma?

Mah-Jong
tomorrow
at 3pm,
my place.

Simple Free Convenient

Why do
we love
micro-blogging?

“Share Anything You Find”

“Send Stuff to Your Friends”

“Your Life-stream”

“What are you thinking?”
“What are you doing?”
“What catches your attention?”

@

Why
140
characters?

Tumblr Pownce Jaiku Twitter
API Yes Yes Yes Yes
RSS in/out out in/out in/out
SMS Yes No Yes Yes
Desktop App mac only Yes Yes Yes
Text limits none none 140 char. 140 char.
background &
Customization complete templates background
colors
threaded replies
Conversation comments threaded replies reply
& ratings
Filtering n/a Yes No No
Message
Public Public/Private Public Public
Distribution

Occasional Continuous
Presence

Conversation
Social + RSS =
Ecosystem

White
Box
www
Mashups Apps

Simple Free Convenient

Cumulative
blogging
Intimate Real-time

Tim
e, T
rus
ta
nd
At
ten
tio We are in
n
control Micro-blogging
as a
Market is in e-commerce
control marketing
r ce
tte i
lu ho
tool
C C
& uct
od
Pr
Before Now

Greater Visibility
Archive of
Share more
customer
communications than text
Drive Traffic

Uses of Micro-blogging:
Source: Doshdosh.com
Personal Branding Get Feedback Hire
People Increase Traffic Read News Use as a To-Do list
Business Management Notify Your Customers
Event Updates Take Notes Find Prospects
Provide Live Coverage Time Management
Set Up Meetings Acquire Votes

Uses for Online PR/Marketing:
Source: 11marketing.com
promoting events
building conversation
sending press releases
website traffic generation
facilitating collaborative experience
promoting special offers or daily specials
building relationships with prospective clients
providing insight and commentary on an event in real time
opening dialogue between promoter and promotion participants

Uses for Bloggers:
Source: Problogger.com
Research Tool Knowledge
Network Expand Personal Brand
Promote Content Extend
& Attract New Readers Networking
Speed-linking Story
Previews
Gathering Find Out What
People Think

Uses for Corporate
Communicators:
Source: Junlgerating.com
?
what is the stock price
what does the product do
what is the company doing
what vacancies are available
what do your colleagues know
what are the corporate bloggers doing
what is an employee doing at company x

Is it worth it?

Abuse

Privacy

“We extract a lot of
information automatically,
especially from mobile
phones...
This kind of information paints
a picture of what a person is
thinking or doing.”
- Petteri Koponen, Co-Founder of Jaiku

Reliability

Clutter

5 Tips on
Micro-
Blogging

x
mitchjoel
mitchj
mjoel
mitchy j

So What?!

We want you, not to join because...

Will grandma use it?

With micro-blogging,
flickr photo by foreveravalon
YOUR customer’s threshold level = micro

You don’t have to be involved
with everything...
but be with something.

Please join the
microblogosphere, because...

Flickr photo by antzpantz
Amplify your existing social media.

Spread your wings, widen your network.

“If you tell people how to consume
their content, they will ignore
you…let people do what they want
to do and try to be in their circle of
choice.”
Josh Tyrangiel , Editor of Time.com

end.