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Presentation for Advertising. (Year 3 Term 2)

Presentation for Advertising. (Year 3 Term 2)

Published in: Business, Self Improvement
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  • 1. im·ag·i·na·tion (ĭ-māj'ə-nā'shən) -noun the power of the mind to form images, especially of what is not present to the senses
  • 2. the ad
  • 3. Agency: Blattner Brunner Creative Directors: Jay Giesen, Dave Kwasnick Art Director & Copywriter: Derek Julin Photographer: Tom Cwenar
  • 4. childhood simplicity idea
  • 5. A print ad with no ideas becomes wallpaper.
  • 6. is it a good ad?
  • 7. Keith Reinhard’s R.O.I.
  • 8. Dad Mom Son Daughter
  • 9. Dad Mom Son Daughter
  • 10. Good Ad Scorecard Relevance Originality Dad Mom Impact Son Daughter Credibility
  • 11. awards vs. effective
  • 12. Good Ad Scorecard In the modern world of business, Relevance it is useless to be a creative, Originality original thinker, unless you can Impact also sell what you create. Credibility
  • 13. simple vs. complex
  • 14. Good Ad Scorecard Relevance The strongest ideas are Originality always the simplest. Impact Credibility
  • 15. Good Ad Scorecard Relevance Jorg Dietzell’s Credibility Originality Impact Credibility
  • 16. is it a at re g good ad?
  • 17. im·ag·i·na·tion (ĭ-māj'ə-nā'shən) -noun the power of the mind to form images, especially of what is not present to the senses
  • 18. gift or/and advertising tool?
  • 19. thanks.

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