im·ag·i·na·tion (ĭ-māj'ə-nā'shən)
-noun
the power of the mind to form images,
especially of what is not
present to the
senses

the ad

Agency:
Blattner Brunner
Creative Directors:
Jay Giesen, Dave Kwasnick
Art Director & Copywriter:
Derek Julin
Photographer:
Tom Cwenar

childhood
simplicity
idea

A print ad with no ideas
becomes wallpaper.

is it a
good ad?

Keith Reinhard’s
R.O.I.

Dad
Mom
Son Daughter

Dad
Mom
Son Daughter

Good Ad Scorecard
Relevance
Originality
Dad
Mom
Impact
Son Daughter
Credibility

awards
vs.
effective

Good Ad Scorecard
In the modern world of business,
Relevance
it is useless to be a creative,
Originality
original thinker, unless you can
Impact
also sell what you create.
Credibility

simple
vs.
complex

Good Ad Scorecard
Relevance
The strongest ideas are
Originality
always the simplest.
Impact
Credibility

Good Ad Scorecard
Relevance
Jorg Dietzell’s
Credibility
Originality
Impact
Credibility

is it a
at
re
g
good ad?

im·ag·i·na·tion (ĭ-māj'ə-nā'shən)
-noun
the power of the mind to form images,
especially of what is not
present to the
senses

gift
or/and
advertising tool?

thanks.