A Social Media Primer for Libraries
Arcadia Falcone
Email: arcadiafalcone@gmail.com
Twitter: @stringcourse
Overview
 Advantages of social
media for libraries
 Getting started...
 ...and what to do next
 Common pitfalls to
avo...
Why bother?
 Go where people already are

Facebook: 500 million users1

Twitter: 200 million users2
 Take part in dail...
Facebook vs. Twitter
 Profile + news feed
 420-character limit on
posts
 Media-rich
 Points inward
 One site to rule ...
Diving in
 Create a plan

Goals

Access

Statistics
 Create content

Profile

Updates
 Create interest
Image: Libr...
Getting the word out
 Add a button to your
library website
 Signage in the library
building (especially
near computers)
...
Care and feeding
 Update or disappear

Post news,
notifications, events

Publicize services

Draw attention to new
mat...
Style points
 Cultivate an individual
voice
 Be entertaining as
well as informative
 Give your followers
an insider adv...
Caution: common pitfalls
 Information overload

Frequency

Length

Clarity
 Too much irrelevancy
 Ghost site
 Run b...
Taking it to the next level
 Facebook

Extended Info

Flickr Badge

Social RSS

FBML
 Twitter

TweetDeck

TwitPic
...
Juggling multiple accounts
 In-site

Facebook: Twitter app

Twitter: TweetDeck
 Social media
dashboards

Ping.fm

Ho...
General principles
 Tailor your involvement to the strengths,
capabilities, and culture of the site
 Stay actively invol...
Resources
 Mashable

mashable.com/social-media/
 Social Media Examiner

socialmediaexaminer.com
 Doing Social Media S...
Go forth and network!
May you be well-liked and much retweeted!
Access this slideshow online at:
Arcadia Falcone
Email: ar...
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A Social Media Primer for Libraries

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  • Connection
  • Anecdotal: facebook for friends, twitter for colleagues
    How to choose?
    -fairly easy to do both
  • A Social Media Primer for Libraries

    1. 1. A Social Media Primer for Libraries Arcadia Falcone Email: arcadiafalcone@gmail.com Twitter: @stringcourse
    2. 2. Overview  Advantages of social media for libraries  Getting started...  ...and what to do next  Common pitfalls to avoid  Tips for enhancing and managing your accounts
    3. 3. Why bother?  Go where people already are  Facebook: 500 million users1  Twitter: 200 million users2  Take part in daily stream of information  Promote user interest and investment  Spread the word about interesting things you're already doing 1. http://www.facebook.com/press/info.php?statistics (accessed 11/27/2010) 2. http://www.pcmag.com/article2/0,2817,2371826,00.asp (accessed 11/27/2010)
    4. 4. Facebook vs. Twitter  Profile + news feed  420-character limit on posts  Media-rich  Points inward  One site to rule them all  News feed  140-character limit on tweets  Link-rich  Points outward  32 flavors and then some
    5. 5. Diving in  Create a plan  Goals  Access  Statistics  Create content  Profile  Updates  Create interest Image: Library of Congress
    6. 6. Getting the word out  Add a button to your library website  Signage in the library building (especially near computers)  Newsletter  Seed groups (staff, volunteers, program attendees)  Facebook ads Image: Aleksandr Rodchenko
    7. 7. Care and feeding  Update or disappear  Post news, notifications, events  Publicize services  Draw attention to new materials  Give glimpses behind the scenes  Encourage participation Image: Shirley Binn. Creative Commons license.
    8. 8. Style points  Cultivate an individual voice  Be entertaining as well as informative  Give your followers an insider advantage  Foster two-way conversation  Follow good etiquette Image: Library of Congress
    9. 9. Caution: common pitfalls  Information overload  Frequency  Length  Clarity  Too much irrelevancy  Ghost site  Run by robots Image: Hoshana. Creative Commons license.
    10. 10. Taking it to the next level  Facebook  Extended Info  Flickr Badge  Social RSS  FBML  Twitter  TweetDeck  TwitPic  Bit.ly Image: Peter Shanks. Creative Commons license.
    11. 11. Juggling multiple accounts  In-site  Facebook: Twitter app  Twitter: TweetDeck  Social media dashboards  Ping.fm  HootSuite.com Image: Online Archive of California.
    12. 12. General principles  Tailor your involvement to the strengths, capabilities, and culture of the site  Stay actively involved  Be responsive  Keep track of use patterns  See through users' eyes
    13. 13. Resources  Mashable  mashable.com/social-media/  Social Media Examiner  socialmediaexaminer.com  Doing Social Media So It Matters: A Librarian's Guide by Laura Solomon  http://www.alastore.ala.org/detail.aspx?ID=2903  ''Bancroft 2.0: Utilizing Web Technologies to Improve Access to Archival Materials'' by Mary Elings and Arcadia Falcone  lib.byu.edu/sites/interactivearchivist/case-studies/bancroft-2-0/
    14. 14. Go forth and network! May you be well-liked and much retweeted! Access this slideshow online at: Arcadia Falcone Email: arcadiafalcone@gmail.com Twitter: @stringcourse

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