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A Social Media Primer for Libraries

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  • Connection
  • Anecdotal: facebook for friends, twitter for colleagues How to choose? -fairly easy to do both

A Social Media Primer for Libraries Presentation Transcript

  • 1. A Social Media Primer for Libraries Arcadia Falcone Email: [email_address] Twitter: @stringcourse
  • 2. Overview
    • Advantages of social media for libraries
    • Getting started...
    • ...and what to do next
    • Common pitfalls to avoid
    • Tips for enhancing and managing your accounts
  • 3. Why bother?
    • Go where people already are
      • Facebook: 500 million users 1
      • Twitter: 200 million users 2
    • Take part in daily stream of information
    • Promote user interest and investment
    • Spread the word about interesting things you're already doing
    1. http://www.facebook.com/press/info.php?statistics (accessed 11/27/2010) 2. http://www.pcmag.com/article2/0,2817,2371826,00.asp (accessed 11/27/2010)
  • 4. Facebook vs. Twitter
    • Profile + news feed
    • 420-character limit on posts
    • Media-rich
    • Points inward
    • One site to rule them all
    • News feed
    • 140-character limit on tweets
    • Link-rich
    • Points outward
    • 32 flavors and then some
  • 5. Diving in
    • Create a plan
      • Goals
      • Access
      • Statistics
    • Create content
      • Profile
      • Updates
    • Create interest
    Image: Library of Congress
  • 6. Getting the word out
    • Add a button to your library website
    • Signage in the library building (especially near computers)
    • Newsletter
    • Seed groups (staff, volunteers, program attendees)
    • Facebook ads
    Image: Aleksandr Rodchenko
  • 7. Care and feeding
    • Update or disappear
      • Post news, notifications, events
      • Publicize services
      • Draw attention to new materials
      • Give glimpses behind the scenes
      • Encourage participation
    Image: Shirley Binn. Creative Commons license.
  • 8. Style points
    • Cultivate an individual voice
    • Be entertaining as well as informative
    • Give your followers an insider advantage
    • Foster two-way conversation
    • Follow good etiquette
    Image: Library of Congress
  • 9. Caution: common pitfalls
    • Information overload
      • Frequency
      • Length
      • Clarity
    • Too much irrelevancy
    • Ghost site
    • Run by robots
    Image: Hoshana. Creative Commons license.
  • 10. Taking it to the next level
    • Facebook
      • Extended Info
      • Flickr Badge
      • Social RSS
      • FBML
    • Twitter
      • TweetDeck
      • TwitPic
      • Bit.ly
    Image: Peter Shanks. Creative Commons license.
  • 11. Juggling multiple accounts
    • In-site
      • Facebook: Twitter app
      • Twitter: TweetDeck
    • Social media dashboards
      • Ping.fm
      • HootSuite.com
    Image: Online Archive of California.
  • 12. General principles
    • Tailor your involvement to the strengths, capabilities, and culture of the site
    • Stay actively involved
    • Be responsive
    • Keep track of use patterns
    • See through users' eyes
  • 13. Resources
    • Mashable
      • mashable.com/social-media/
    • Social Media Examiner
      • socialmediaexaminer.com
    • Doing Social Media So It Matters: A Librarian's Guide by Laura Solomon
      • http://www.alastore.ala.org/detail.aspx?ID=2903
    • ''Bancroft 2.0: Utilizing Web Technologies to Improve Access to Archival Materials'' by Mary Elings and Arcadia Falcone
      • lib.byu.edu/sites/interactivearchivist/case-studies/bancroft-2-0/
  • 14. Go forth and network! May you be well-liked and much retweeted! Access this slideshow online at: Arcadia Falcone Email: [email_address] Twitter: @stringcourse