Wind

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Wind

  1. 1. A Five Year Plan for Achieving 500% Overall Growth. Presented by the Wind Group Consulting, Ltd.
  2. 2. Strengths of Current Program <ul><li>Good strong program of 7000 Active Donors </li></ul><ul><li>Four Strong Mailings a Year </li></ul><ul><li>Strong program of Renewal Donors </li></ul><ul><li>Very good stories and success rates </li></ul>
  3. 3. Areas for Growth <ul><li>Monthly Donor Program </li></ul><ul><li>Fidelization </li></ul><ul><li>Middle Donors and Major Donors </li></ul><ul><li>Events </li></ul><ul><li>Legacies </li></ul>
  4. 4. Monthly Donor Program <ul><li>Calling all the donors who have given more than one gift who have telephone numbers </li></ul><ul><li>Mailing all the donors who have given more than one gift who have no telephone numbers </li></ul>
  5. 5. Monthly Donors - First Year Calling Calling Given in Quantity % Multi donors With Phone # % response Responses Ave Gift/year Annual value last 12 mths 7000 82% 5740 3444 30% 1033 $180 $185.976 13-24 2000 68% 1360 816 25% 204 $168 $34.272 25-36 1300 55% 715 429 20% 86 $156 $13.385 37-48 1000 55% 550 330 15% 50 $144 $7.128 49-60 1000 55% 550 330 12% 40 $132 $5.227 61-72 1100 52% 572 343,2 10% 34 $120 $4.118 73-84 1100 62% 682 409,2 8% 33 $108 $3.535 85+ 7800 38% 2964 1778,4 5% 89 $96 $8.536 13133 7879,8 1568 $262.178
  6. 6. Monthly Donors - First Year Mailing Mailing Given in Quantity % Responses ave gift Annual value last 12 mths 5967 15% 895 $180 $161.104 13-24 1796 10% 180 $168 $30.173 25-36 1214 8% 97 $156 $15.153 37-48 951 6% 57 $144 $8.212 49-60 960 5% 48 $132 $6.339 61-72 1066 5% 53 $120 $6.394 73-84 1067 4% 43 $108 $4.611 85+ 7800 2% 156 $96 $14.976 1529 $246.961
  7. 7. Monthly Donors – 5 year projection
  8. 8. Fidelization – Keeping Active Donors and Renewing Lapsed 2002 2003 2004 2005 2006 2007 Donors 7000 3903 5103 6303 7503 8703 Assumptions - no acq in 2002, then add 2400 per year and lose 1200 per year Average Gift $35 $55 $55 $55 $55 $55 Ave gift increases due to targeted ask levels Response Rate 15% 20% 20% 20% 20% 20% Increase due to more personalised approach Mailings 8 8 8 8 8 8 4 x newsletter and 4 x appeals Donations 8400 6245 8165 10085 12005 13925 Income $294.000 $343.477 $449.077 $554.677 $660.277 $765.877
  9. 9. Fido-lization - Growth
  10. 10. Major and Middle Donor Program <ul><li>More personal treatment and visits </li></ul><ul><li>Donor recognition, fluffy toys, birthday cards, etc </li></ul><ul><li>Inviting to special events </li></ul><ul><li>Keeping them informed about the progress of the center </li></ul>
  11. 11. Major and Middle Donor 5 year growth       2002 2003 2004 2005 2006 2007 Major Donors 1000+ 71 $25.000 $70.000 $115.000 $160.000 $205.000 $250.000 500-999.99 96 $12.500 $35.000 $57.500 $80.000 $102.500 $125.000 Middle donors 250-499.99 265 $12.500 $25.000 $37.500 $50.000 $62.500 $75.000 100-249.99 1637 $6.250 $12.500 $18.750 $25.000 $31.250 $37.500 $56.250 $142.500 $228.750 $315.000 $401.250 $487.500
  12. 12. Major and Middle Donor 5 year growth
  13. 13. Yahoooo… round em pups… which way to the Gala dinner????
  14. 14. Events – 5 year growth
  15. 15. Total Income and Costs 2002 2003 2004 2005 2006 2007 Monthly Donors from initial 2002 acq $ 254.570 $ 458.226 $ 504.048 $ 554.453 $ 609.898 $ 670.888 Targeted appeals $ 294.000 $ 343.477 $ 449.077 $ 554.677 $ 660.277 $ 765.877 Events - dog walk $ 35.000 $ 42.000 $ 50.400 $ 60.480 $ 72.576 $ 87.091 Face to Face $ 72.000 $ 144.000 $ 216.000 $ 288.000 Major Donors $ 56.250 $ 142.500 $ 228.750 $ 315.000 $ 401.250 $ 487.500 Legacies $ 165.000 $ 185.000 $ 200.000 $ 215.000 $ 230.000 $ 250.000 Total $ 804.820 $ 1.171.202 $ 1.504.275 $ 1.843.609 $ 2.190.001 $ 2.549.356 Costs $ 304.500 $ 264.725 $ 420.325 $ 455.925 $ 491.525 $ 552.125 Profit $ 500.320 $ 906.477 $ 1.083.950 $ 1.387.684 $ 1.698.476 $ 1.997.231
  16. 16. Total Income
  17. 17. Total Costs
  18. 18. Doggy Bones! (profit)

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