Your SlideShare is downloading. ×
  • Like
Wind
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Wind

  • 594 views
Published

 

Published in Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
594
On SlideShare
0
From Embeds
0
Number of Embeds
9

Actions

Shares
Downloads
2
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. A Five Year Plan for Achieving 500% Overall Growth. Presented by the Wind Group Consulting, Ltd.
  • 2. Strengths of Current Program
    • Good strong program of 7000 Active Donors
    • Four Strong Mailings a Year
    • Strong program of Renewal Donors
    • Very good stories and success rates
  • 3. Areas for Growth
    • Monthly Donor Program
    • Fidelization
    • Middle Donors and Major Donors
    • Events
    • Legacies
  • 4. Monthly Donor Program
    • Calling all the donors who have given more than one gift who have telephone numbers
    • Mailing all the donors who have given more than one gift who have no telephone numbers
  • 5. Monthly Donors - First Year Calling Calling Given in Quantity % Multi donors With Phone # % response Responses Ave Gift/year Annual value last 12 mths 7000 82% 5740 3444 30% 1033 $180 $185.976 13-24 2000 68% 1360 816 25% 204 $168 $34.272 25-36 1300 55% 715 429 20% 86 $156 $13.385 37-48 1000 55% 550 330 15% 50 $144 $7.128 49-60 1000 55% 550 330 12% 40 $132 $5.227 61-72 1100 52% 572 343,2 10% 34 $120 $4.118 73-84 1100 62% 682 409,2 8% 33 $108 $3.535 85+ 7800 38% 2964 1778,4 5% 89 $96 $8.536 13133 7879,8 1568 $262.178
  • 6. Monthly Donors - First Year Mailing Mailing Given in Quantity % Responses ave gift Annual value last 12 mths 5967 15% 895 $180 $161.104 13-24 1796 10% 180 $168 $30.173 25-36 1214 8% 97 $156 $15.153 37-48 951 6% 57 $144 $8.212 49-60 960 5% 48 $132 $6.339 61-72 1066 5% 53 $120 $6.394 73-84 1067 4% 43 $108 $4.611 85+ 7800 2% 156 $96 $14.976 1529 $246.961
  • 7. Monthly Donors – 5 year projection
  • 8. Fidelization – Keeping Active Donors and Renewing Lapsed 2002 2003 2004 2005 2006 2007 Donors 7000 3903 5103 6303 7503 8703 Assumptions - no acq in 2002, then add 2400 per year and lose 1200 per year Average Gift $35 $55 $55 $55 $55 $55 Ave gift increases due to targeted ask levels Response Rate 15% 20% 20% 20% 20% 20% Increase due to more personalised approach Mailings 8 8 8 8 8 8 4 x newsletter and 4 x appeals Donations 8400 6245 8165 10085 12005 13925 Income $294.000 $343.477 $449.077 $554.677 $660.277 $765.877
  • 9. Fido-lization - Growth
  • 10. Major and Middle Donor Program
    • More personal treatment and visits
    • Donor recognition, fluffy toys, birthday cards, etc
    • Inviting to special events
    • Keeping them informed about the progress of the center
  • 11. Major and Middle Donor 5 year growth       2002 2003 2004 2005 2006 2007 Major Donors 1000+ 71 $25.000 $70.000 $115.000 $160.000 $205.000 $250.000 500-999.99 96 $12.500 $35.000 $57.500 $80.000 $102.500 $125.000 Middle donors 250-499.99 265 $12.500 $25.000 $37.500 $50.000 $62.500 $75.000 100-249.99 1637 $6.250 $12.500 $18.750 $25.000 $31.250 $37.500 $56.250 $142.500 $228.750 $315.000 $401.250 $487.500
  • 12. Major and Middle Donor 5 year growth
  • 13. Yahoooo… round em pups… which way to the Gala dinner????
  • 14. Events – 5 year growth
  • 15. Total Income and Costs 2002 2003 2004 2005 2006 2007 Monthly Donors from initial 2002 acq $ 254.570 $ 458.226 $ 504.048 $ 554.453 $ 609.898 $ 670.888 Targeted appeals $ 294.000 $ 343.477 $ 449.077 $ 554.677 $ 660.277 $ 765.877 Events - dog walk $ 35.000 $ 42.000 $ 50.400 $ 60.480 $ 72.576 $ 87.091 Face to Face $ 72.000 $ 144.000 $ 216.000 $ 288.000 Major Donors $ 56.250 $ 142.500 $ 228.750 $ 315.000 $ 401.250 $ 487.500 Legacies $ 165.000 $ 185.000 $ 200.000 $ 215.000 $ 230.000 $ 250.000 Total $ 804.820 $ 1.171.202 $ 1.504.275 $ 1.843.609 $ 2.190.001 $ 2.549.356 Costs $ 304.500 $ 264.725 $ 420.325 $ 455.925 $ 491.525 $ 552.125 Profit $ 500.320 $ 906.477 $ 1.083.950 $ 1.387.684 $ 1.698.476 $ 1.997.231
  • 16. Total Income
  • 17. Total Costs
  • 18. Doggy Bones! (profit)
  • 19.