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Newsletter Is Dead Melbourne

by Director at Pareto Fundraising on Jun 24, 2009

  • 1,296 views

Charities use newsletters to communicate with donors. But often with mixed objectives and for mixed audiences. In this presentation we look at what makes good communications and what newsletters are ...

Charities use newsletters to communicate with donors. But often with mixed objectives and for mixed audiences. In this presentation we look at what makes good communications and what newsletters are for. Towards the end, all attendees critiqued each others newsletters (anonymously) and the result was a resounding disappointment. Only one of the newsletters were actually achieving good communications.

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Newsletter Is Dead Melbourne Newsletter Is Dead Melbourne Presentation Transcript