I Will Survive
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I Will Survive

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I Will Survive I Will Survive Presentation Transcript

  • “ I will survive” Crisis & Fundraising Marcelo Iñarra Iraegui
  •  
  • Greenpeace Argentina
  • 3600% in 5 years.
  • Crisis analysis in figures
    • 22 % unemployment
    • 350% devaluation
    • 50% below the poverty level .
  • Whitewater class V
  • Don't give up !!!
  • Survival kit
  • Survival kit
    • 1. Double your efforts to achieve your mission.
  • Survival kit
    • 2. Listen more closely than ever to your supporters.
  • Survival kit
    • 3 . Measure the impact of the crisis in your program.
    • Comparative reports
    • (% rejection rates, % stop debit, changes in avg. gift, and numbers of new donors ).
  • Survival kit
    • 4. Plan for the short term and evaluate constantly.
  •  
  • Survival KIT
    • 5. Focus on strategies to keep your current supporters.
    • a. Review all communications with your supporters. Be sure everything is relevant in this time of crisis.
    • b. Double your efforts to upgrade donors.
      • c. Declare holidays for your supporters.
  • The communication cycle Magazine et alt. e-mail program Web site Extranet
  • Survival KIT
    • 6. Tone down the emotional impact of your FR team. Take a positive attitude in facing the crisis.
  •  
    • Only 13% of supporters downgraded, gross income fell 9,7% and net income 15%. In 2003 the donor base started to grow again. In 2008 GP Argentina has 75K monthly givers.
  • Crisis time ?
  • These are the times when society needs us most!
  • Thank you Marcelo Iniarra [email_address] SMS al +31 611 187 533