I Will Survive

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I Will Survive

  1. 1. “ I will survive” Crisis & Fundraising Marcelo Iñarra Iraegui
  2. 3. Greenpeace Argentina
  3. 4. 3600% in 5 years.
  4. 5. Crisis analysis in figures <ul><li>22 % unemployment </li></ul><ul><li>350% devaluation </li></ul><ul><li>50% below the poverty level . </li></ul>
  5. 6. Whitewater class V
  6. 7. Don't give up !!!
  7. 8. Survival kit
  8. 9. Survival kit <ul><li>1. Double your efforts to achieve your mission. </li></ul>
  9. 10. Survival kit <ul><li>2. Listen more closely than ever to your supporters. </li></ul>
  10. 11. Survival kit <ul><li>3 . Measure the impact of the crisis in your program. </li></ul><ul><li>Comparative reports </li></ul><ul><li>(% rejection rates, % stop debit, changes in avg. gift, and numbers of new donors ). </li></ul>
  11. 12. Survival kit <ul><li>4. Plan for the short term and evaluate constantly. </li></ul>
  12. 14. Survival KIT <ul><li>5. Focus on strategies to keep your current supporters. </li></ul><ul><li>a. Review all communications with your supporters. Be sure everything is relevant in this time of crisis. </li></ul><ul><li>b. Double your efforts to upgrade donors. </li></ul><ul><ul><li>c. Declare holidays for your supporters. </li></ul></ul>
  13. 15. The communication cycle Magazine et alt. e-mail program Web site Extranet
  14. 16. Survival KIT <ul><li>6. Tone down the emotional impact of your FR team. Take a positive attitude in facing the crisis. </li></ul>
  15. 18. <ul><li>Only 13% of supporters downgraded, gross income fell 9,7% and net income 15%. In 2003 the donor base started to grow again. In 2008 GP Argentina has 75K monthly givers. </li></ul>
  16. 19. Crisis time ?
  17. 20. These are the times when society needs us most!
  18. 21. Thank you Marcelo Iniarra [email_address] SMS al +31 611 187 533

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