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Lustmord Table by Jenny Holzer, 1994Introduction to Information Architecture & DesignSchool of Visual Arts | June 2012Robe...
IntroductionToday’s presentation will be available on   SlideShare following the workshop:    www.slideshare.net/stribs
IntroductionAussie-Style Liquorice
Chocolate display, Xocolatti, SoHo, New York
Body Gel, Sabon, SoHo, New York
Peppers, Union Square Market, New York
Pattern Recognition:        In cognitive psychology, the ability        to identify familiar forms within a        complex...
Butterflies at the American Museum of Natural History‘s Butterfly Conservatory.
Butterflies at the American Museum of Natural History‘s Butterfly Conservatory.
Introduction   Intro  Robert Stribley  • I‘m a senior information architect   Clients include:    at Razorfish            ...
Introduction   Intro  About You  •   What‘s your name?  •   What do you do for work?  •   What do you do for fun?  •   Cof...
Introduction   Intro  Goals of this workshop  • Understand the basic concepts of user experience    design  • Experience t...
Agenda
Agenda  Agenda Morning • Background • Design Process • Our Project • User Research • Competitive Review • Personas • Lunch
Agenda  Agenda Afternoon •Card Sorting •Site Maps •Page Types •Grids •Navigation •Sketching •Wireframes •Q&A
Background
Background: Defining IA  Background  in•for•ma•tion ar•chi•tec•ture n.  Navigation                • The combination of org...
Background: Defining IA  Background     "Its hard to say who really is an     information architect. In some     sense, we...
Background: Defining IA                            context                              IA                  content       ...
Background: Defining IA                             interface                      information architecture
Background: Defining IA                           skin                          skeleton
Background: Defining IA  Design Process                 metaphor: architectural plans                                     ...
Background: History  A Brief History of IA  1975  • Richard Saul Wurman coined the term    ―information architecture‖ to d...
Background: History  A Brief History of IA  2000  • First IA Summit, Boston, MA – Defining    Information Architecture  20...
Design Process                 satire on project phases                     by Harold Kerzner
Design Process  Design Process  Discovery        Definition   Design   Development
Design Process  Design Process  Discovery           Definition       Design   Development  • Stakeholder interviewers  • B...
Design Process  Design Process  Discovery        Definition           Design      Development                   •   Person...
Design Process  Design Process  Discovery        Definition   Design          Development                                •...
Design Process  Design Process  Discovery        Definition   Design   Development                                        ...
Deliverables  Background IA Deliverables discover                     define        design    requirements document      s...
Deliverables  Background IA Deliverables discover                     define           design    requirements document    ...
Our Project
Our Project              What to do?
Our Project Our Project Events.com wants to revamp its website to become the go-to online resource for people wanting to a...
Discover
User ResearchUser Research in Copenhagen’s Elderly Homes
Discovery: User Research  User Research     ―Through research, we aim to learn enough     about the business goals, the us...
Discovery: User Research  User Research  Methodology  • Focus Groups  • Surveys  • Interviews  Goals  • Identify patterns ...
Discovery: User Research  User Research  Class Exercise: Survey Questions  • How do you learn about events in NYC?  • What...
Competitive Review                         image by                     brandon schauer
Discovery: Competitive Review  Discovery: Competitive Audit     ―This type of assessment helps set an     industry ‗marker...
Discovery: Competitive Review  Competitive Review  Methodology  • Heuristic Evaluation  • Usability Criteria  • Scorecard ...
Discovery: Competitive Review  Competitive Review  Heuristic Evaluation  Ten Usability Heuristics by Jakob Nielsen      • ...
Discovery: Competitive Review  Competitive Review  Examples of Usability Criteria  Note: These examples are not intended t...
Discovery: Competitive Review  Competitive Review  Competitors
Discovery: Competitive Flavorpill  Competitive Review: Review  Flavorpill       ―            Flavorpill loves culture. We ...
Discovery: Competitive Flavorpill  Competitive Review: Review  Home Page                Navigation                        ...
Discovery: Competitive Going.com  Competitive Review: Review  Upcoming    ―          Upcoming is a community              ...
Discovery: Competitive Going.com  Competitive Review: Review                                                              ...
Discovery: Competitive NYCgo.com  Competitive Review: Review  NYCgo.com      ―            NYC & Company is New York       ...
Discovery: Competitive NYCgo.com  Competitive Review: Review  Home Page             Navigation                Secondary   ...
Discovery: Competitive Review  Competitive Review  Key Findings  • Search placed prominently on each site  • Clear need fo...
Discovery: Competitive Review  Competitive Review  What else have we learned?  •   Who are the audiences of these sites?  ...
Define
Personas                                                     Personas is a component of the Metropath(ologies)            ...
Definition: Personas  Personas     ―Personas summarize user research findings     and bring that research to life in such ...
Definition: Personas  Personas  Characteristics of Effective Personas  •   Varied and distinct  •   Detailed  •   Not weig...
Definition: Personas  Personas  Methodology  • Cluster Analysis  Goals  • Create a narrative based on real data to    illu...
Definition: Personas                        Big Budget    Promoter                          Planner                       ...
Definition: Personas        Jerry          Jenny   Donny   Sabrina
Definition: Personas  Personas                                        Sabrina, 27                                        T...
Definition: Personas                                         Jerry, 44                                         The out-of-...
Definition: Personas  Personas  Donny, 38  The local comedian     Location:     East Village     Attitude:     Laidback, l...
Definition: Personas  Personas  Jenny, 33  The professional promoter      Location:      Williamsburg      Attitude:      ...
Definition: Personas  Class Exercise: Personas        Jerry                 Jenny               Donny               Sabrin...
Lunch Break
Agenda  Agenda Afternoon •Card Sorting •Site Maps •Page Types •Grids •Navigation •Sketching •Wireframes •Q&A
Card Sorting
Definition: Card Sorting  Card Sorting     ―There are often better ways to organize     data than the traditional ones tha...
Definition: Card Sorting  Methodology  • Grouping and labeling with index cards, post it notes  • Two types:      – Open –...
Definition: Card Sorting  Case Studies:  •Wachovia Wealth Management Group  •Automotive Manufacturer
Definition: Card Sorting  Class Exercise: Card Sorting  As individuals:  •Take 5 minutes to think of all the events a   pe...
Definition: Card Sorting  Class Exercise: Card Sorting  Now, as a group:  •Take a few minutes to organize your events   in...
Definition: Card Sorting  Card Sorting: Next Steps  With the results of a card sort we then can:  •Build consensus  •Refin...
Design
Site Maps
Design: Site Maps  Conceptual Design     ―A site map is a high level     diagram showing the hierarchy     of a system. Si...
Design: Site Maps  Conceptual Design   Site map for Men‗s section of designer clothing site
Design: Site Maps  Conceptual Design   Biocarta Site map, Fromson Consulting
Design: Site Maps  Conceptual Design   Site map by Kazi Shanto, Louise Blouin Media
Page TypesThe Mercator Atlas of EuropeFrom The British Library
Design: Page Types  Conceptual Design      Home Page       Category Page   Details Page
NavigationNavigation Bridge, USS Enterpriseby Serendigity, Flickr
Design: Navigation  Grids  Types of Navigation                                       Areas of Navigation  • Site Structure...
Design: Navigation  Grids  Mega Dropdowns
Design: Navigation  Grids  Power Footers
SketchingOrnithopterby Leonardo da Vinci, 1485-1487
Design: Sketching
Design: Sketching
Design: Sketching  Sketching
Design: Sketching  Sketching                    Any guesses as to what this is a                    sketch of?
Design: Sketching  Sketching  Twitter  [This sketch] has very special significance – its hanging in the office somewhere w...
Design: Sketching  Sketching     ―There are techniques     and processes whereby     we can put experience     front and c...
Design: Sketching  Sketching  Attributes of a Sketch   •Quick   •Timely   •Inexpensive   •Disposable   •Plentiful         ...
Design: Sketching  Sketching  Methodology  • Draw  • Limit your time  • Don‘t worry about mistakes or style  Goals  • Bene...
Design: Sketching  Design: Sketching  Class Exercise: Sketching  In teams, sketch your ideas.  1) Create & Promote an Event
Design: Sketching  Design: Sketching  Class Exercise: Sketching  In teams, sketch your ideas.  1) Create & Promote an Even...
Design: Sketching                    Don‘t forget to keep your personas in mind                           Jenny           ...
Design: Sketching  Design: Sketching  Class Exercise: Sketching  In teams, sketch your ideas.  1) Create & Promote an Even...
Design: Sketching                    Don‘t forget to keep your personas in mind       Jerry               Jenny           ...
Design: Sketching Tools  Info  Sketching Tools:  The following apps are all for the iPad  • Adobe Ideas (free)  • Bamboo P...
Grids
Design: Grids  Grids     ―The true benefit of using a grid is that     as you learn how to use a grid, you     start to th...
Design: Grids  Grids
Design: Grids  Grids
Design: Grids  Grids
Design: Grids  Grids  Self Study: Want to know more?  Learn more about design by grids:  960 Grid System  960.gs  Design b...
Wireframes             photo & sculpture by                 polly verity
Design: Wireframes  Wireframes  What are wireframes?  ―Web site wireframes are blue prints  that define a Web page‘s conte...
Design: Wireframes - Examples  Design: Sketching                                   wireframe by                           ...
Design: Wireframes - Examples  Design: Sketching                                      screencap from                      ...
Design: Wireframes - Examples  Design: Sketching                                iPad news app wire                        ...
Design: Wireframes - Examples  Design: Sketching
Design: Wireframes - Examples  Design: Sketching
Design: Wireframes - Examples  Design: Sketching
Design: Wireframes - Examples  Design: Sketching
Design: Wireframing Tools  Info  Wireframing/Prototype Tools:  • Adobe InDesign  • Axure  • Omnigraffle (Mac)  • Microsoft...
Design: Wireframes  Design: Sketching  Class Exercise: Final Wireframe  In your teams, create your final deliverable.  Ass...
Design: Wireframes  Design: Sketching  Wireframe & Prototyping Tools  Axure  Dreamweaver  InDesign            Develop  Visio
Additional Resources  Info  Books:                                           Organizations:  • Information Architecture fo...
Q&A
Additional Info  Info                        Slideshare address:                  http://www.slideshare.net/stribs        ...
Design: Wireframes  Design: Sketching  Wireframe & Prototyping Tools  Axure              Addendum:  Dreamweaver Design Pri...
Dieter Rams: 10 principles of good design  Good design is…   Good design is innovative.   Good design makes a product usef...
Defining Wireframes versus Sketches  Design: Sketching              Sketches                        Wireframes            ...
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Introduction to Information Architecture and Design - SVA Workshop 062312

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Introduction to Information Architecture & Design Workshop, 6/23/12 - Presented by Robert Stribley, Sr. Information Architect, Razorfish, New York, NY

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  • Introduction to Information Architecture & DesignSchool of Visual Arts | Winter 2010Robert StribleyMail Box Planes - Photo: Flickr.com/stribs
  • Aussie-Style Liquorice,Razorfish War Room
  • Aussie-Style Liquorice,Razorfish War Room
  • Aussie-Style Liquorice,Razorfish War Room
  • Aussie-Style Liquorice,Razorfish War Room
  • Butterfly on the New York City HighlinePhoto: Flickr.com/stribs
  • Butterflies at the American Museum of Natural History’s Butterfly Conservatory.  Photo: Flickr.com/stribs
  • Butterflies at the American Museum of Natural History’s Butterfly Conservatory.  Photo: Flickr.com/stribs
  • Navigation, interaction design, art/science, discipline/community
  • Or not.
  • Skin (appearance) vs skeleton (supportive)
  • Using architectural plans as a metaphor for an IA’s work
  • The 2010 Summit is in Phoenix, AZPartially adapted from: “A brief history of information architecture” by Peter MorvilleInformation Architecture: Designing information environments for purpose, edited by Alan Gilchrist and Barry Mahon
  • Photo: Flickr.com/stribs
  • User Research in Copenhagen’s Elderly Homes - http://www.localhiddenvariable.com/ciid/user-research-in-copenhagens-elderly-homes/
  • Discovery: Competitive Review – or Audit
  • Goals and data from focus groups, stakeholder interviews, etc – including user behaviors and opinions
  • Wikipedia: Cluster analysis or clustering is the assignment of a set of observations into subsets (called clusters) so that observations in the same cluster are similar in some sense
  • As part of our analysis of the user research, we mapped the participants onto the behavioral matrix identified. The mapping revealed clusters of people with a similar observed behavior. These clusters helped us to determine key attributes for the personas.
  • Ordering lunch on a Virgin America flight - http://www.flickr.com/photos/stribs/sets/72157603319502113/ - Photo: stribs
  • http://www.flickr.com/photos/cannedtuna/
  • Nathan Shedroff is Program Director of the MBA in Design Strategy program at the California College of the Arts. His books include Experience Design 1, Making Meaning, and contributing to Richard Saul Wurman's Information Anxiety 2. Advisor for Rosenfeld Media
  • http://websort.nethttp://www.optimalworkshop.com/
  • Home page, category page, details page/product page
  • Home page, category page, details page/product page
  • Home page, category page, details page/product page
  • Home page, category page, details page/product page
  • Home page, category page, details page/product page
  • Adapted from Atsushi HASEGAWA’s The 7 Navigation Types of Web Siteshttp://www.slideshare.net/atsushi/the-7-navigation-types-of-web-site
  • Adapted from Atsushi HASEGAWA’s The 7 Navigation Types of Web Siteshttp://www.slideshare.net/atsushi/the-7-navigation-types-of-web-site
  • Adapted from Atsushi HASEGAWA’s The 7 Navigation Types of Web Siteshttp://www.slideshare.net/atsushi/the-7-navigation-types-of-web-site
  • ----- Meeting Notes (2/11/12 16:59) -----Upon completing sketches: Any thoughts on how you could monetize this experience?
  • Head of design at Braun, the German consumer electronics manufacturer, DIETER RAMS (1932-) was one of the most influential industrial designers of the late 20th century
  • Transcript of "Introduction to Information Architecture and Design - SVA Workshop 062312"

    1. 1. Lustmord Table by Jenny Holzer, 1994Introduction to Information Architecture & DesignSchool of Visual Arts | June 2012Robert Stribley
    2. 2. IntroductionToday’s presentation will be available on SlideShare following the workshop: www.slideshare.net/stribs
    3. 3. IntroductionAussie-Style Liquorice
    4. 4. Chocolate display, Xocolatti, SoHo, New York
    5. 5. Body Gel, Sabon, SoHo, New York
    6. 6. Peppers, Union Square Market, New York
    7. 7. Pattern Recognition: In cognitive psychology, the ability to identify familiar forms within a complex arrangement of sensory stimuliButterfly on the New York City Highline
    8. 8. Butterflies at the American Museum of Natural History‘s Butterfly Conservatory.
    9. 9. Butterflies at the American Museum of Natural History‘s Butterfly Conservatory.
    10. 10. Introduction Intro Robert Stribley • I‘m a senior information architect Clients include: at Razorfish • Bank of America, Wachovia • JPMorgan, Morgan Stanley, • I write music and arts reviews Oppenheimer Funds, Smith Barney, • I photograph various things • Boston Scientific, Nasonex • I drink coffee • Choice Hotels • Computer Associates, EMC • Ford • Nextel • Red Cross • Pearson, Travel Channel, Women‘s Wear Daily
    11. 11. Introduction Intro About You • What‘s your name? • What do you do for work? • What do you do for fun? • Coffee, tea or bottled water?
    12. 12. Introduction Intro Goals of this workshop • Understand the basic concepts of user experience design • Experience the general process and techniques used on a design project • Review the basic deliverables an information architect develops within a project
    13. 13. Agenda
    14. 14. Agenda Agenda Morning • Background • Design Process • Our Project • User Research • Competitive Review • Personas • Lunch
    15. 15. Agenda Agenda Afternoon •Card Sorting •Site Maps •Page Types •Grids •Navigation •Sketching •Wireframes •Q&A
    16. 16. Background
    17. 17. Background: Defining IA Background in•for•ma•tion ar•chi•tec•ture n. Navigation • The combination of organization, labeling, and navigation schemes within an information system. Interaction • The structural design of an information space to facilitate task completion and intuitive access to content. Art/Science • The art and science of structuring and classifying web sites and intranets to help people find and manage information. Discipline/ • An emerging discipline and community of Community practice focused on bringing principles of design and architecture to the digital landscape. Information Architecture for the World Wide Web (1st Edition), p . 4, Rosenfeld and Morville
    18. 18. Background: Defining IA Background "Its hard to say who really is an information architect. In some sense, we all are.‖ — Alex Wright, Author Glut
    19. 19. Background: Defining IA context IA content users
    20. 20. Background: Defining IA interface information architecture
    21. 21. Background: Defining IA skin skeleton
    22. 22. Background: Defining IA Design Process metaphor: architectural plans Flickr.com: Cornell University Library
    23. 23. Background: History A Brief History of IA 1975 • Richard Saul Wurman coined the term ―information architecture‖ to describe the field now more likely described as ―information design‖ 1994 • Formation of Argus Associates in Ann Arbor, WI, the first firm devoted to IA 1998 • First edition of Peter Morville and Lou Rosenfeld‘s Information Architecture for the World Wide Web, affectionately known as ―The Polar Bear‖ book
    24. 24. Background: History A Brief History of IA 2000 • First IA Summit, Boston, MA – Defining Information Architecture 2002 • Boxes & Arrows, online journal for information architects goes live • 3 new books on IA published, including Jesse James Garrett‘s The Elements of User Experience 2013 • 14th Annual IA Summit held in Baltimore, MD Partially adapted from: ―A brief history of information architecture‖ by Peter Morville and Information Architecture: Designing information environments for purpose, edited by Alan Gilchrist and Barry Mahon
    25. 25. Design Process satire on project phases by Harold Kerzner
    26. 26. Design Process Design Process Discovery Definition Design Development
    27. 27. Design Process Design Process Discovery Definition Design Development • Stakeholder interviewers • Business requirements • Competitive & comparative audits • User research • Site inventory
    28. 28. Design Process Design Process Discovery Definition Design Development • Personas • Content & meta data audits • Card sorts • Use cases • Mood boards • Sketching • Site maps • Creative brief • UX brief
    29. 29. Design Process Design Process Discovery Definition Design Development • Site maps • Task flows • Sketching • Wireframes • Stakeholder reviews • Prototypes • Usability testing • Visual design •Functional specifications
    30. 30. Design Process Design Process Discovery Definition Design Development • Site development • User acceptance testing (UAT) • Quality assurance (QA) • Usability testing
    31. 31. Deliverables Background IA Deliverables discover define design requirements document sketches site map comparative/competitive personas wireframes review feature/functionality inventory user flows prototype experience brief use cases
    32. 32. Deliverables Background IA Deliverables discover define design requirements document sketches site map comparative/competitive personas wireframes review feature/functionality inventory user flows prototype experience brief use cases visual design
    33. 33. Our Project
    34. 34. Our Project What to do?
    35. 35. Our Project Our Project Events.com wants to revamp its website to become the go-to online resource for people wanting to attend or promote events across the United States.
    36. 36. Discover
    37. 37. User ResearchUser Research in Copenhagen’s Elderly Homes
    38. 38. Discovery: User Research User Research ―Through research, we aim to learn enough about the business goals, the users, and the information ecology to develop a solid strategy.‖ – Louis Rosenfield & Peter Morville
    39. 39. Discovery: User Research User Research Methodology • Focus Groups • Surveys • Interviews Goals • Identify patterns and trends in user behavior, tasks, preferences, obstacles.
    40. 40. Discovery: User Research User Research Class Exercise: Survey Questions • How do you learn about events in NYC? • What type of events are you interested in? • What‘s more important to you: – Price – Type of Event – Location – Date • How often do you attend the events? • Do you ever need to promote an event? • Do you ever invite people to an event?
    41. 41. Competitive Review image by brandon schauer
    42. 42. Discovery: Competitive Review Discovery: Competitive Audit ―This type of assessment helps set an industry ‗marker‘ by looking at what the competition is up to, what features and functionalities are standard, and how others have solved the same problems you might be tasked with.‖ – Dorelle Rabinowitz
    43. 43. Discovery: Competitive Review Competitive Review Methodology • Heuristic Evaluation • Usability Criteria • Scorecard Goals • Review and analyze competitor sites according to particular criteria • Draw key findings, which can influence and guide IA through the design phase Also: • Comparative Reviews
    44. 44. Discovery: Competitive Review Competitive Review Heuristic Evaluation Ten Usability Heuristics by Jakob Nielsen • Visibility of system status • Match between system and the real world • User control and freedom • Consistency and standards • Error prevention • Recognition rather than recall • Flexibility and efficiency of use • Aesthetic and minimalist design • Help users recognize, diagnose, and recover from errors • Help and documentation Self Study: For a more detailed explanation of these heuristics, see Nielsen‘s explanation here: http://www.useit.com/papers/heuristic/heuristic_list.html
    45. 45. Discovery: Competitive Review Competitive Review Examples of Usability Criteria Note: These examples are not intended to provide a comprehensive listing. Appropriate criteria may depend on the project to be completed. Home Page • Are home page elements appropriately weighted and distributed? • Is information clustered in meaningful ways? Navigation • Is the navigation structure concise and consistent? • Are paths to important information intuitive and unobstructed? Content • Is content current? Are there visible indications of content freshness? • Is content properly adapted for the Web? Is tone of voice consistent throughout content? Is content chunked appropriately? • Are headings and titles scannable? Design • Are colors appropriate to the Web? Is white space used appropriately? Is text readable? Search • Are search results relevant and cleanly presented? Functionality • Are functionality and forms efficiently designed? Messaging • Are errors messages clear on the site? Is help readily available to users? • Are there appropriate means for user feedback?
    46. 46. Discovery: Competitive Review Competitive Review Competitors
    47. 47. Discovery: Competitive Flavorpill Competitive Review: Review Flavorpill ― Flavorpill loves culture. We embrace the high-brow, low-brow, underground, mainstream, and everything in between — as long as its good. A city guide for those who like to go out, Flavorpill publishes a daily update of worthwhile cultural- event listings, from art exhibits and readings to concerts, plays, ‖ and festivals. http://flavorpill.com/about
    48. 48. Discovery: Competitive Flavorpill Competitive Review: Review Home Page Navigation Features & Functionality •Featured Event Strip Primary Utility •Search •Search •Events •City Dropdown •Calendar •Featured Event •Filtering •Editor Picks •Log In/Log Out •What‘s Happening •Google maps •Featured Venues •SignUp/ Profile •Recently Added •Comments •Coming Up •Giveaways •Social (Facebook, •Profile •Featured Venue Twitter, Tumblr) •Giveaways •iPhone App •New York Guide •Search
    49. 49. Discovery: Competitive Going.com Competitive Review: Review Upcoming ― Upcoming is a community for discovering and sharing events. It can help you find stuff to do, discover what your friends are doing, or let you keep private events online for ‖ your own reference. http://upcoming.yahoo.com/help/faq/
    50. 50. Discovery: Competitive Going.com Competitive Review: Review Features & Functionality Home Page Navigation •Search •Browse Events Primary Secondary •Calendar •Event Carousel •My Events •Help •Profiles •Events Listing •My Account •Comments •Friends •My Events •Event posting and promoting •More •Search •RSVP online/Buy tickets •Calendar •Add an Event •Sign in/Sign •Event filtering/sorting •Pandora/iTunes/Last.fm integration out •Yahoo! Maps •Link to Beta version
    51. 51. Discovery: Competitive NYCgo.com Competitive Review: Review NYCgo.com ― NYC & Company is New York City‘s official marketing, tourism and partnership organization. Our mission is to maximize travel and tourism opportunities throughout the five boroughs, build economic prosperity and spread the dynamic image of New York City around the world. http://nycgo.com/?event=view.footerArticle&id=49568 ‖
    52. 52. Discovery: Competitive NYCgo.com Competitive Review: Review Home Page Navigation Secondary Functionality Primary • Search •Search •Travel Trade • Top Attractions • Google maps •This Week carousel •Meeting Planners • What to Do • Calendar •NYC Highlights • Where to Stay •Membership • Find an event •Events calendar • Plan Your Trip •Press • Filtering •Top 5 Events • Deals Utility • MyNYC •Plan Your Trip • Broadway •Search •Deals & Offers • NYC for the Holidays •Language Selector • Free •Temperature • NYC Shop •Twitter, Facebook, Email
    53. 53. Discovery: Competitive Review Competitive Review Key Findings • Search placed prominently on each site • Clear need for and emphasis upon filtering events • Calendars provide obvious benefit, but aren‘t always prominent • Profiles and community features are also common, but handled with varying degrees of detail, success • Free events are often highlighted • Event detail pages vary, may have maps, RSVP, sharing, rating, commenting functionality • Displaying other venues and restaurants adds utility • Maps prove helpful, especially to out-of-towners • The ability to add or promote an event is not always present or prominent
    54. 54. Discovery: Competitive Review Competitive Review What else have we learned? • Who are the audiences of these sites? • What are the strengths of these sites? • What are their weaknesses? • How might another event site differentiate itself from these sites?
    55. 55. Define
    56. 56. Personas Personas is a component of the Metropath(ologies) exhibit, recently on display at the MIT Museum by the Sociable Media Group from the MIT Media Lab . It uses sophisticated natural language processing and the Internet to create a data portrait of ones aggregated online identity. In short, Personas showsCreated at Personas: http://personas.media.mit.edu you how the Internet sees you.
    57. 57. Definition: Personas Personas ―Personas summarize user research findings and bring that research to life in such a way that everyone can make decisions based on these personas, not based on themselves.‖ – Steve Mulder
    58. 58. Definition: Personas Personas Characteristics of Effective Personas • Varied and distinct • Detailed • Not weighed down with minutiae • Tied into business-specific goals • Backed by data
    59. 59. Definition: Personas Personas Methodology • Cluster Analysis Goals • Create a narrative based on real data to illustrate user behavior, motivations, goals
    60. 60. Definition: Personas Big Budget Promoter Planner Small Budget
    61. 61. Definition: Personas Jerry Jenny Donny Sabrina
    62. 62. Definition: Personas Personas Sabrina, 27 The party planner Location: Gramercy Park Attitude: Organized, outgoing Financial Perspective: Generous, bit of spendthrift Big Budget Online Habits: Avid user of social networking sites, Twitter, Facebook, etc Events: Promoter Planner Wine tastings, gallery openings Quote: ―I love getting bunches of friends Small Budget together to attend all these NYC events. There‘s so much great stuff to do in this city!‖
    63. 63. Definition: Personas Jerry, 44 The out-of-towner Location: Cincinnati, OH Attitude: Casual, yet adventurous Financial Perspective: Moderate spender Online Habits: Big Budget Utilitarian use of the Web to research trips, read about the arts and pay bills Events: Promoter Planner Museums, visiting landmarks, tours Quote: ―I‘m visiting the Big Apple with my Small Budget wife and we want to check out some art-related events.‖
    64. 64. Definition: Personas Personas Donny, 38 The local comedian Location: East Village Attitude: Laidback, loosely organized Financial Perspective: Frugal, paycheck to paycheck Online Habits: Big Budget Spends time networking, promoting his act online, haunts comedy sites Events: Comedy slams, variety shows Promoter Planned Quote: ―I land a few comedy gigs around the city and I want to promote them better.‖ Small Budget
    65. 65. Definition: Personas Personas Jenny, 33 The professional promoter Location: Williamsburg Attitude: Busy, disciplined, professional Financial Perspective: Healthy budget for promotions and advertising Online Habits: Heavy use of social networking sites both professionally and personally, shops online Big Budget Events: Small gigs, big concerts, DJ sets Quote: Promoter Planned ―I manage a few bands and DJs and I have to ensure they‘re listed in the right, targeted places.‖ Small Budget
    66. 66. Definition: Personas Class Exercise: Personas Jerry Jenny Donny Sabrina In regards to Events.com, • What tasks might each persona attempt to complete on Events.com? • What features can you imagine each persona might like on such a site? • What obstacles or pain points might they encounter?
    67. 67. Lunch Break
    68. 68. Agenda Agenda Afternoon •Card Sorting •Site Maps •Page Types •Grids •Navigation •Sketching •Wireframes •Q&A
    69. 69. Card Sorting
    70. 70. Definition: Card Sorting Card Sorting ―There are often better ways to organize data than the traditional ones that first occur to us. Each organization of the same set of data expresses different attributes and messages. It is also important to experiment, reflect, and choose which organization best communicates our messages.‖ – Nathan Shedroff, Experience Strategist
    71. 71. Definition: Card Sorting Methodology • Grouping and labeling with index cards, post it notes • Two types: – Open – participants sort cards with no pre-established categories – useful for new architectures – Closed – participants sort cards into predetermined, provided groups – useful for fitting content into existing architectures • Online card sorts – WebSort, OptimalSort, Socratic Goals • Organize content more efficiently • Find names for groups of content based on users‘ perspectives Self Study: "Card sorting: a definitive guide" by Donna Spencer and Todd Warfel, Boxes and Arrows, 2004/04/07
    72. 72. Definition: Card Sorting Case Studies: •Wachovia Wealth Management Group •Automotive Manufacturer
    73. 73. Definition: Card Sorting Class Exercise: Card Sorting As individuals: •Take 5 minutes to think of all the events a person could attend •Write each event you come up with on a Post- It note
    74. 74. Definition: Card Sorting Class Exercise: Card Sorting Now, as a group: •Take a few minutes to organize your events into categories (group & label them) •Then we‘ll share some categories
    75. 75. Definition: Card Sorting Card Sorting: Next Steps With the results of a card sort we then can: •Build consensus •Refine terminology •Create a site map •Help define navigation
    76. 76. Design
    77. 77. Site Maps
    78. 78. Design: Site Maps Conceptual Design ―A site map is a high level diagram showing the hierarchy of a system. Site maps reflect the information structure, but are not necessarily indicative of the navigation structure.‖ - Step Two Designs
    79. 79. Design: Site Maps Conceptual Design Site map for Men‗s section of designer clothing site
    80. 80. Design: Site Maps Conceptual Design Biocarta Site map, Fromson Consulting
    81. 81. Design: Site Maps Conceptual Design Site map by Kazi Shanto, Louise Blouin Media
    82. 82. Page TypesThe Mercator Atlas of EuropeFrom The British Library
    83. 83. Design: Page Types Conceptual Design Home Page Category Page Details Page
    84. 84. NavigationNavigation Bridge, USS Enterpriseby Serendigity, Flickr
    85. 85. Design: Navigation Grids Types of Navigation Areas of Navigation • Site Structure – major nav • Global – universal header/footer • Hierarchical – product families • Local – left nav/right nav • Function – sitemap privacy • Local content – text links, buttons • Direct – banner ad/shortcut • Reference – related links Styles of Navigation • Dynamic – search results • Breadcrumb – location • Rollover • Step Navigation – sequence through forms/results • Dropdown • Faceted Navigation – filters • Tabs results Self Study: Want to know more? Adapted from Atsushi Hasegagwa‘s The 7 Navigation Types of Web Sites
    86. 86. Design: Navigation Grids Mega Dropdowns
    87. 87. Design: Navigation Grids Power Footers
    88. 88. SketchingOrnithopterby Leonardo da Vinci, 1485-1487
    89. 89. Design: Sketching
    90. 90. Design: Sketching
    91. 91. Design: Sketching Sketching
    92. 92. Design: Sketching Sketching Any guesses as to what this is a sketch of?
    93. 93. Design: Sketching Sketching Twitter [This sketch] has very special significance – its hanging in the office somewhere with one other page. Whenever Im thinking about something, I really like to take out the yellow notepad and get it down. – Jack Dorsey, Twitter “twttr sketch‖ Twitter.com
    94. 94. Design: Sketching Sketching ―There are techniques and processes whereby we can put experience front and center in design. My belief is that the basis Bill Buxton for doing so lies in Sketching User Experiences extending the traditional practice of sketching. ‖ - Bill Buxton
    95. 95. Design: Sketching Sketching Attributes of a Sketch •Quick •Timely •Inexpensive •Disposable •Plentiful Bill Buxton Sketching User •Clear vocabulary Experiences •Distinct gesture •Minimal detail •Appropriate degree of refinement •Suggest & explore rather than confirm •Ambiguity
    96. 96. Design: Sketching Sketching Methodology • Draw • Limit your time • Don‘t worry about mistakes or style Goals • Benefit from the participation of your colleagues • Quickly generate ideas and refine through iterations
    97. 97. Design: Sketching Design: Sketching Class Exercise: Sketching In teams, sketch your ideas. 1) Create & Promote an Event
    98. 98. Design: Sketching Design: Sketching Class Exercise: Sketching In teams, sketch your ideas. 1) Create & Promote an Event A. Take 5 or so minutes first to discuss what features belong here • Is it a single page? Multiples steps? B. Time for silent sketching C. Time for sharing your sketches
    99. 99. Design: Sketching Don‘t forget to keep your personas in mind Jenny Donny
    100. 100. Design: Sketching Design: Sketching Class Exercise: Sketching In teams, sketch your ideas. 1) Create & Promote an Event 2) A Homepage
    101. 101. Design: Sketching Don‘t forget to keep your personas in mind Jerry Jenny Donny Sabrina
    102. 102. Design: Sketching Tools Info Sketching Tools: The following apps are all for the iPad • Adobe Ideas (free) • Bamboo Paper (free) • Muji Notebook ($4.99) • Penultimate ($1.99) • SketchBook Pro ($4.99)
    103. 103. Grids
    104. 104. Design: Grids Grids ―The true benefit of using a grid is that as you learn how to use a grid, you start to think systemically about the solutions you design. You start to try and see how various details can echo one another, how different regions of the canvas can be reused or used for similar things, how like elements can be grouped together.‖ – Khoi Vinh, former design Director, NYTimes.com
    105. 105. Design: Grids Grids
    106. 106. Design: Grids Grids
    107. 107. Design: Grids Grids
    108. 108. Design: Grids Grids Self Study: Want to know more? Learn more about design by grids: 960 Grid System 960.gs Design by Grid www.designbygrid.com Hashgrid www.hashgrid.com
    109. 109. Wireframes photo & sculpture by polly verity
    110. 110. Design: Wireframes Wireframes What are wireframes? ―Web site wireframes are blue prints that define a Web page‘s content and functionality. They do not convey design – e.g. colors, graphics, or fonts.‖ - fatpurple
    111. 111. Design: Wireframes - Examples Design: Sketching wireframe by matthieu mingasson
    112. 112. Design: Wireframes - Examples Design: Sketching screencap from The Right way to Wireframe by Semantic Will
    113. 113. Design: Wireframes - Examples Design: Sketching iPad news app wire by F. Yamada
    114. 114. Design: Wireframes - Examples Design: Sketching
    115. 115. Design: Wireframes - Examples Design: Sketching
    116. 116. Design: Wireframes - Examples Design: Sketching
    117. 117. Design: Wireframes - Examples Design: Sketching
    118. 118. Design: Wireframing Tools Info Wireframing/Prototype Tools: • Adobe InDesign • Axure • Omnigraffle (Mac) • Microsoft Visio • Mockingbird (online, free) Also: • Adobe Proto (coming for iPad) • Balsamiq • iPlotz • iMockups (iPad) • Omnigraffle (iPad) Self Study: Want to know more? Smashing Magazine: 35 Excellent Wireframing Resources
    119. 119. Design: Wireframes Design: Sketching Class Exercise: Final Wireframe In your teams, create your final deliverable. Assign one of the following to a team member: 1) Create & Promote an Event 2) Event Detail 3) Homepage As an individual now, you‘ll create a final ―wireframe,‖ which incorporates your team mates‘ designs and feedback.
    120. 120. Design: Wireframes Design: Sketching Wireframe & Prototyping Tools Axure Dreamweaver InDesign Develop Visio
    121. 121. Additional Resources Info Books: Organizations: • Information Architecture for the World Wide • Human Computer Interactions (HCI) Web – Louis Rosenfeld, Peter Morville • Interaction Designers Association (IxDA) • Information Architecture: Blueprints for the • Usability Professionals Association (UPA) Web – Christina Wodtke, Austin Govella • The Elements of User Experience – Jesse Further Studies: James Garrett • School of Visual Arts • Designing Web Navigation: Optimizing the User Experience – James Kalbach, Aaron • Continuing Ed classes Gustafson • MFA in Interaction Design • Design of Everyday Things – Donald Norman • Adaptive Path • The Information Architecture Institute Local Events: • The IA Summit • Dot Dot Dot, SVA Lecture Series • Pratt – Course in Information Design • IA Meetup • Nielsen Norman Group • Rosenfeld Media Web Sites: • User Interface Engineering • Alertbox • A List Apart Video: • Boxes & Arrows The Right Way to Wireframe by Russ Unger (YouTube) • wireframes.tumblr.com
    122. 122. Q&A
    123. 123. Additional Info Info Slideshare address: http://www.slideshare.net/stribs Additional credit: Thanks Anh Dang!
    124. 124. Design: Wireframes Design: Sketching Wireframe & Prototyping Tools Axure Addendum: Dreamweaver Design Principles Defining Wireframes vs. Sketches InDesign Visio
    125. 125. Dieter Rams: 10 principles of good design Good design is… Good design is innovative. Good design makes a product useful. Good design is aesthetic. Good design makes a product understandable. Good design is unobtrusive. Good design is honest. Good design is long-lasting. Good design is thorough down to the last detail. Good design is environmentally friendly. Good design is as little design as possible. © Dieter Rams, amended March 2003 and October 2009
    126. 126. Defining Wireframes versus Sketches Design: Sketching Sketches Wireframes Quick More time-consuming Few details Very detailed Not typically delivered Professional deliverable Templates Pages High-level Detailed Applies to many different Specific, may apply to a single pages page Examples: basic page, product Examples: homepage, page feedback form
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