Your SlideShare is downloading. ×
SVA Winter 0210
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

SVA Winter 0210

1,647
views

Published on

Presentation for the workshop "Introduction to Information Architecture & Design," School of Visual Arts, Winter 2010 by Robert Stribley

Presentation for the workshop "Introduction to Information Architecture & Design," School of Visual Arts, Winter 2010 by Robert Stribley

Published in: Design, Technology, Education

0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,647
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
37
Comments
0
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Introduction to Information Architecture & DesignSchool of Visual Arts | Winter 2010Robert StribleyMail Box Planes - Photo: Flickr.com/stribs
  • Butterfly on the New York City HighlinePhoto: Flickr.com/stribs
  • Butterfly on the New York City HighlinePhoto: Flickr.com/stribs
  • Butterflies at the American Museum of Natural History’s Butterfly Conservatory.  Photo: Flickr.com/stribs
  • Butterflies at the American Museum of Natural History’s Butterfly Conservatory.  Photo: Flickr.com/stribs
  • Owl butterfly at the American Museum of Natural History’s Butterfly Conservatory.  Photo: Flickr.com/stribs
  • Prints from EuropasbekanntesteSchmetterlinge (ca. 1895), by Dr. F. Nemos – “Europe’s best-Known Butterflies” – link is to a PDF, 77 MB, 179 pages
  • Navigation, interaction design, art/science, discipline/community
  • The 2010 Summit is in Phoenix, AZPartially adapted from: “A brief history of information architecture” by Peter MorvilleInformation Architecture: Designing information environments for purpose, edited by Alan Gilchrist and Barry Mahon
  • Using architectural plans as a metaphor for an IA’s work
  • Photo: Flickr.com/stribs
  • http://www.flickr.com/photos/yandle/3231980616/sizes/l/
  • Discovery: Competitive Review – or Audit
  • Goals and data from focus groups, stakeholder interviews, etc – including user behaviors and opinions
  • Wikipedia: Cluster analysis or clustering is the assignment of a set of observations into subsets (called clusters) so that observations in the same cluster are similar in some sense
  • As part of our analysis of the user research, we mapped the participants onto the behavioral matrix identified. The mapping revealed clusters of people with a similar observed behavior. These clusters helped us to determine key attributes for the personas.
  • Ordering lunch on a Virgin America flight - http://www.flickr.com/photos/stribs/sets/72157603319502113/ - Photo: stribs
  • Nathan Shedroff is Program Director of the MBA in Design Strategy program at the California College of the Arts. His books include Experience Design 1, Making Meaning, and contributing to Richard Saul Wurman's Information Anxiety 2. Advisor for Rosenfeld Media
  • http://www.flickr.com/photos/cannedtuna/
  • http://www.flickr.com/photos/stribs/sets/72157603319502113/
  • http://www.flickr.com/photos/stribs/sets/72157603319502113/
  • http://flickr.com/photos/huladancer22/530743543/
  • Adapted from Atsushi HASEGAWA’s The 7 Navigation Types of Web Siteshttp://www.slideshare.net/atsushi/the-7-navigation-types-of-web-site
  • Photo: Flickr.com/stribs
  • Head of design at Braun, the German consumer electronics manufacturer, DIETER RAMS (1932-) was one of the most influential industrial designers of the late 20th century
  • Northern End of the High Line, NYC – Photo: Flickr.com/stribs
  • Transcript

    • 1. Introduction to Information Architecture & DesignSchool of Visual Arts | Winter 2010Robert Stribley
    • 2. Introduction
    • 3. Intro
      Introduction
      Robert Stribley
      I’m an senior information architect at Razorfish,
      writer of music and arts reviews,
      producer/promoter for a variety show,
      photographer of various things
    • 4. Intro
      Robert Stribley
      I’ve worked with clients such as,
      Bank of America, Smith Barney, Wachovia
      Boston Scientific, Nasonex
      Choice Hotels
      Computer Associates, EMC
      Ford
      Travel Channel, Women’s Wear Daily
      Introduction
    • 5. Intro
      About You
      What’s your name?
      What do you do for work?
      What do you do for fun?
      • Coffee, tea or bottled water?
      Introduction
    • 6. Intro
      Introduction
      Goals of this workshop
      Understand the basic concepts of user experience design
      Experience the general process and techniques used on a design project
    • 7. Butterfly on the New York City Highline
    • 8. Pattern Recognition:
      In cognitive psychology, the ability to identify familiar forms within a complex arrangement of sensory stimuli 
      Butterfly on the New York City Highline
    • 9. Butterflies at the American Museum of Natural History’s Butterfly Conservatory. 
    • 10. Butterflies at the American Museum of Natural History’s Butterfly Conservatory. 
    • 11. Owl butterfly at the American Museum of Natural History’s Butterfly Conservatory. 
    • 12. Prints from EuropasbekanntesteSchmetterlinge(ca. 1895), by Dr. F. Nemos
    • 13. Agenda
    • 14. Agenda
      Agenda
      Morning
      Background
      User Research
      Our Project
      Competitive Review
      Personas
      Lunch
    • 15. Agenda
      Agenda
      Afternoon
      Content Analysis & Card Sorting
      Design Concepts
      Grids
      Sketches
      Q&A
    • 16. Background
    • 17. Background
      Background: Defining IA
      in•for•ma•tionar•chi•tec•ture n.
      The combination of organization, labeling, and navigation schemes within an information system.
      The structural design of an information space to facilitate task completion and intuitive access to content.
      The art and science of structuring and classifying web sites and intranets to help people find and manage information.
      An emerging discipline and community of practice focused on bringing principles of design and architecture to the digital landscape.
      Information Architecture for the World Wide Web (1st Edition), p . 4, Rosenfeld and Morville
    • 18. Background
      Background: Defining IA
      The Information Architecture Institute defines information architecture as “the art and science of organizing and labeling websites, intranets, online communities and software to support usability.”
    • 19. Background
      Background: Defining IA
      "It's hard to say who really is an information architect. In some sense, we all are.”
      — Alex Wright, Author Glut
    • 20. Background: History
      A Brief History of IA
      1975
      Richard Saul Wurman coined the term “information architecture” to describe the field now more likely described as “information design”
      1994
      Formation of Argus Associates in Ann Arbor, WI, the first firm devoted to IA
      1998
      First edition of Peter Morville and Lou Rosenfeld’s Information Architecture for the World Wide Web, affectionately known as “The Polar Bear” book.
    • 21. Background: History
      A Brief History of IA
      2000
      • First IA Summit, Boston, MA – Defining Information Architecture
      2002
      • Boxes & Arrows, online journal for information architects goes live
      • 22. 3 new books on IA published, including Jesse James Garrett’sThe Elements of User Experience
      2009
      • 10th Annual IA Summit held in Memphis, TN
      Partially adapted from: “A brief history of information architecture” by Peter Morville and Information Architecture: Designing information environments for purpose, edited by Alan Gilchrist and Barry Mahon
    • 23. Design Process
    • 24. Design Process
      context
      IA
      users
      content
    • 25. Design Process
      interface
      information architecture
    • 26. Design Process
      Design Process
      metaphor: architectural plans
      Flickr.com: Cornell University Library
    • 27. Design Process
      Goal of user experience design
      Communicate a message that allows users to accomplish their goals easily, simply, and rapidly.
      Design Process
    • 28. Design Process
      Design Process
      Discovery
      Design
      Definition
      Development
    • 29. Design Process
      Design Process
      Discovery
      Design
      Definition
      Development
      • Stakeholder interviewers
      • 30. Business requirements
      • 31. Competitive & comparative audits
      • 32. User research
      • 33. Site inventory
    • Design Process
      Design Process
      Discovery
      Design
      Definition
      Development
    • Design Process
      Design Process
      Discovery
      Design
      Definition
      Development
    • Design Process
      Design Process
      Discovery
      Design
      Definition
      Development
      • Functional specifications
      • 46. Quality assurance
      • 47. Site development
    • Background
      Deliverables
      IA Deliverables
      discover
      design
      define
      requirements document
      sketches
      site map
      comparative/competitive
      review
      personas
      wireframes
      feature/functionality
      inventory
      user flows
      prototype
      experience brief
      use cases
    • 48. Background
      Deliverables
      IA Deliverables
      discover
      design
      define
      requirements document
      sketches
      site map
      comparative/competitive
      review
      personas
      wireframes
      feature/functionality
      inventory
      user flows
      prototype
      experience brief
      use cases
      visual design
    • 49. Our Project
    • 50. Our Project
      What to do?
    • 51. Our Project
      Events.comwants to revamp its website to become the go-to online resource people wanting to both attend and promote events across the United States.
      Our Project
    • 52. Discover
    • 53. User Research
    • 54. User Research
      “Through research, we aim to learn enough about the business goals, the users, and the information ecology to develop a solid strategy.”
      Louis Rosenfield & Peter Morville
      Discovery: User Research
    • 55. User Research
      Discovery: User Research
      Flickr.com: yandle
    • 56. User Research
      Methodology
      Focus Groups
      Surveys
      Interviews
      Goals
      Identify patterns and trends in user behavior, tasks, preferences, obstacles.
      Discovery: User Research
    • 57. User Research
      Class Exercise: Survey Questions
      How do you learn about events in NYC?
      What type of events are you interested in?
      What’s more important to you:
      Price
      Type of Event
      Location
      Date
      How often do you attend the events?
      Do you ever need to promote an event?
      Do you ever invite people to an event?
      Discovery:User Research
    • 58. Competitive Review
    • 59. Discovery: Competitive Audit
      “This type of assessment helps set an industry ‘marker’ by looking at what the competition is up to, what features and functionalities are standard, and how others have solved the same problems you might be tasked with.”
      Dorelle Rabinowitz
      Discovery: Competitive Review
    • 60. Competitive Review
      Discovery: Competitive Review
      Methodology
      Usability Criteria
      Scorecard
      Heuristic Evaluation
      Goals
      Review and analyze competitor sites according to particular criteria
      Draw key findings, which can influence and guide IA through the design phase
      Also:
      Comparative Reviews
    • 61. Competitive Review
      Discovery: Competitive Review
      Competitors
    • 62. Competitive Review: Flavorpill
      Discovery: Competitive Review
      Flavorpill

      Flavorpill loves culture. We embrace the high-brow, low-brow, underground, mainstream, and everything in between — as long as it's good.
      A city guide for those who like to go out, Flavorpill publishes a daily update of worthwhile cultural-event listings, from art exhibits and readings to concerts, plays, and festivals.

      http://flavorpill.com/about
    • 63. Competitive Review: Flavorpill
      Discovery: Competitive Review
      Home Page
      Search
      Up Next
      This Week
      Events calendar
      Flavorwire
      Free Events
      Big Shows
    • 64. Competitive Review: Flavorpill
      Discovery: Competitive Review
      Navigation
      Primary
      Secondary
      Utility
      • Sign In
      • 69. Join Flavorpill
      • 70. Email signup (weekly event updates)
      • 71. Search
    • Competitive Review: Flavorpill
      Discovery: Competitive Review
      Functionality
    • 78. Going.com
      Competitive Review: Going.com
      Discovery: Competitive Review

      Going helps you find fun things to do and fun people to meet.
      Ever wish there were one place where you can find all the events around town?
      Want to know whether an event is worth going to and see who else likes it?
      Looking to meet some new people who are up for doing fun things?
      We felt the same frustration and decided to do something about it. The result is Going: we now have hundreds of events a day and thousands of people who are up for doing fun things.

      http://newyork.going.com/about_site
    • 79. Home Page
      Post an Event
      Search
      Inbox
      Organizer Tools
      What’s Popular this Week
      City Feed
      Recession Busters
      Top Searches (tag cloud)
      Photo Booth
      Competitive Review: Going.com
      Discovery: Competitive Review
    • 80. Competitive Review: Going.com
      Discovery: Competitive Review
      Navigation
      Primary
      Secondary
      • Recession Busters
      • 83. More Cities
      Utility
    • Competitive Review: Going.com
      Discovery: Competitive Review
      Functionality
    • 99. Discovery: Competitive Review
      NYCgo.com

      NYC & Company is New York City’s official marketing, tourism and partnership organization.
      Our mission is to maximize travel and tourism opportunities throughout the five boroughs, build economic prosperity and spread the dynamic image of New York City around the world.

      http://nycgo.com/?event=view.footerArticle&id=49568
      Competitive Review: NYCgo.com
    • 100. Competitive Review: NYCgo.com
      Discovery: Competitive Review
      Home Page
    • Discovery: Competitive Review
      Navigation
      Primary
      Secondary
      Utility
      Competitive Review: NYCgo.com
    • 122. Competitive Review: NYCgo.com
      Discovery: Competitive Review
      Functionality
    • Competitive Review
      Discovery: Competitive Review
      Key Findings
      • Search placed prominently on each site, sometimes with advanced search
      • 128. Clear need for and emphasis on filtering of events
      • 129. Calendars provide obvious benefit but are handled with varying degree of success
      • 130. Maps also prove helpful, if not as necessary
      • 131. Profiles and community features are also common, but handled with varying degrees of detail, success
      • 132. Free events often highlighted/bubbled up
      • 133. Event detail pages vary, may have maps, RSVP, sharing, rating, commenting functionality
      • 134. The ability to add or promote an event is not always present or prominent
    • Competitive Review
      What else have we learned?
      • Who are the audiences of these sites?
      • 135. What are the strengths of these sites?
      • 136. What are their weaknesses?
      • 137. How might another event site differentiate itself from these sites?
      Discovery: Competitive Review
    • 138. Define
    • 139. Personas
    • 140. Definition: Personas
    • 141. Personas
      “Personas summarize user research findings and bring that research to life in such a way that everyone can make decisions based on these personas, not based on themselves.”
      Steve Mulder
      Definition: Personas
    • 142. Personas
      Characteristics of Effective Personas
      Varied and distinct
      Detailed
      Not weighed down with minutiae
      Tied into business-specific goals
      Backed by data
      Definition: Personas
    • 143. Personas
      Methodology
      Cluster Analysis
      Goals
      Create a narrative based on real data to illustrate user behavior, motivations, goals
      Definition: Personas
    • 144. Definition: Personas
      Big Budget
      Promoter
      Planner
      Small Budget
    • 145. Personas
      Definition: Personas
      Sabrina, 27
      The party planner
      Location:
      Gramercy Park
      Attitude:
      Organized, outgoing
      Financial Perspective:
      Generous, bit of spendthrift
      Online Habits:
      Avid user of social networking sites, Twitter, Facebook, etc
      Quote:
      “I love getting bunches of friends together to attend all these NYC events. There’s so much great stuff to do in this city!”
      Big Budget
      Planner
      Promoter
      Small Budget
    • 146. Definition: Personas
      Jerry, 44
      The out-of-towner
      Location:
      Cincinatti, OH
      Attitude:
      Casual, yet adventurous
      Financial Perspective:
      Moderate spender
      Online Habits:
      Utilitarian use of the Web to research trips, read about the arts and pay bills
      Quote:
      “I’m visiting the Big Apple with my wife and we want to check out some art-related events.”
      Big Budget
      Planner
      Promoter
      Small Budget
    • 147. Personas
      Definition: Personas
      Donny, 38
      The local comedian
      Location:
      East Village
      Attitude:
      Laidback, loosely organized
      Financial Perspective:
      Frugal, paycheck to paycheck
      Online Habits:
      Spends time networking, promoting his act online, haunts comedy sites
      Quote:
      “I land a few comedy gigs around the city and I want to promote them better.”
      Big Budget
      Promoter
      Planned
      Small Budget
    • 148. Personas
      Definition: Personas
      Jenny, 33
      The professional promoter
      Location:
      Williamsburg
      Attitude:
      Busy, disciplined, professional
      Financial Perspective:
      Healthy budget for promotions and
      advertising
      Online Habits:
      Heavy use of social networking sites both professionally and personally, shops online
      Quote:
      “I manage a few bands and DJs and I have to ensure they’re listed in the right, targeted places.”
      Big Budget
      Planned
      Promoter
      Small Budget
    • 149. Class Exercise: Personas
      Each team is assigned a Persona.
      Discuss your persona to give us a good picture of who you are and what your behaviors are
      Determine 3 tasks your persona might attempt to complete on Events.com
      Select a spokesperson to share your findings with us
      Definition: Personas
    • 153. Lunch Break
    • 154. Agenda
      Afternoon
      Card Sorting
      Sketches
      Wireframes
      Q&A
      Agenda
    • 155. Card Sorting
    • 156. Card Sorting
      Definition: Card Sorting
      “There are often better ways to organize data than the traditional ones that first occur to us. Each organization of the same set of data expresses different attributes and messages. It is also important to experiment, reflect, and chose which organization best communicates our messages.”
      Nathan Shedroff, Experience Strategist
    • 157. Definition: Card Sorting
      Flickr.com: cannedtuna
    • 158. Methodology
      Grouping and labeling with index cards, post it notes
      Goals
      Find names for groups of content based on user’s perspective
      Organize content more efficiently
      Definition: Card Sorting
    • 159. Class Exercise: Card Sorting
      As individuals:
      Take 5 minutes to think of all events a person could attend
      Definition: Card Sorting
    • 160. Class Exercise: Card Sorting
      Now:
      Take 2 or 3 minutes to organize your events into categories (group & label)
      Then we’ll share some categories
      Definition: Card Sorting
    • 161. Design
    • 162. Design Concepts
      Design Concepts
      Donald Norman, Co-Founder, Nielsen Norman Group
    • 163. Design Concepts
      Key Concepts
      Affordance
      Mapping
      Constraints
      Visibility
      Feedback
      Design Concepts
    • 164. 84
      Design Concepts
      Affordance
      “Perceived properties that determine how a thing is used [and] provide strong cues to the operations of things.”
      - Donald Norman
    • 165. Design Concepts
      Design Concepts
      Mapping
      Relationship between two things
      http://flickr.com/photos/annavsculture/441610821/
    • 166. Design Concepts
      Design Concepts
      Constraints
      Limitations that constrain possible interactions
      http://flickr.com/photos/hippie/2561854165/
    • 167. Design Concepts
      Design Concepts
      Visibility
      “Just the right things have to be visible: to indicate what parts operate and how, to indicate how the user is to interact with the device.”
      - Donald Norman
      http://flickr.com/photos/huladancer22/530743543/
    • 168. 88
      Design Concepts
      Design Concepts
      Feedback
      “Sending back to the user information about what action has actually been done, what result has been accomplished.”
      - Donald Norman
    • 169. Conceptual Design
    • 170. Conceptual Design
      Design: Conceptual Design
      Home Page
      Category Page
      Details Page
    • 171. Grids
    • 172. Grids
      Design: Grids
      “The true benefit of using a grid is that as you learn how to use a grid, you start to think systemically about the solutions you design. You start to try and see how various details can echo one another, how different regions of the canvas can be reused or used for similar things, how like elements can be grouped together.”
      KhoiVinh, design Director, NYTimes.com
    • 173. Grids
      Design: Grids
    • 174. Grids
      Design: Grids
    • 175. Grids
      Design: Grids
    • 176. Grids
      Design: Grids
      12 column grid
    • 177. Grids
      Design: Grids
      3 columns of 4 units
    • 178. Grids
      Design: Grids
      4 columns of 3 units
    • 179. Grids
      Design: Grids
      6 columns of 2 units
    • 180. Grids
      Design: Grids
      Variations of the 12 column grid
    • 181. Grids
      Design: Grids
      Learn more about design by grids:
      960 Grid System
      960.gs
      Design by Grid
      www.designbygrid.com
      Hashgrid
      www.hashgrid.com
    • 182. Navigation
    • 183. Grids
      Design: Navigation
      Types of Navigation
      Site Structure – major nav
      Hierarchical – product families
      Function – sitemap privacy
      Direct – banner ad/shortcut
      Reference – related links
      Dynamic – search results
      Breadcrumb – location
      Step Navigation – sequence through forms/results
      Faceted Navigation – filters results
      Areas of Navigation
      • Global – universal header/footer
      • 184. Local – left nav/right nav
      • 185. Local content –text links, buttons
      Styles of Navigation
      Adapted from Atsushi Hasegagwa’sThe 7 Navigation Types of Web Sites
    • 188. Sketching
    • 189. Sketching
      Design: Sketching
    • 190. Design: Sketching
      Sketching Through the Ages
      1485-1487
      Ornithopter by Leonardo da Vinci
      2005
      Schematic representation of the major components of a helicopter by Richard Wheeler
    • 191. Sketching
      Design: Sketching
      “There are techniques and processes whereby we can put experience front and center in design. My belief is that the basis for doing so lies in extending the traditional practice of sketching. ”
      - Bill Buxton
    • 192. Sketching
      Design: Sketching
    • 193. Sketching
      Design: Sketching
    • 194. Sketching
      Design: Sketching
      Any guesses as to what this is a sketch of?
    • 195. Twitter.com
      “twttr sketch”
      Sketching
      Design: Sketching
      Twitter
      [This sketch] has very special significance – it's hanging in the office somewhere with one other page.
      Whenever I'm thinking about something, I really like to take out the yellow notepad and get it down.
      – Jack Dorsey, Twitter
    • 196. Sketching
      Design: Sketching
      Methodology
      Draw
      Limit your time
      Don’t worry about mistakes or style
      Goals
      Benefit from the participation of your colleagues
      Quickly generate ideas and refine through iterations
    • 197. Sketching
      Design: Sketching
      Attributes of a Sketch
      Bill Buxton
      Sketching User Experiences
    • 208. Design: Sketching
      Class Exercise: Sketching & Wireframes
      In teams, sketch your ideas.
      1). Event Detail Page
      2). Create & Promote an Event
      3). A Homepage
      Design: Sketching
    • 209. Design: Sketching
      Design: Wireframes
      Develop
      Wireframe & Prototyping Tools
      Axure
      Dreamweaver
      InDesign
      Visio
    • 210. Q & A
    • 211. Dieter Rams: 10 principles of good design
      Good design is…
      Good design is innovative.Good design makes a product useful.Good design is aesthetic.Good design makes a product understandable.Good design is unobtrusive.Good design is honest.Good design is long-lasting.Good design is thorough down to the last detail.Good design is environmentally friendly.Good design is as little design as possible.
      © Dieter Rams, amended March 2003 and October 2009
    • 212. Books:
      Information Architecture for the World Wide Web – Louis Rosenfeld, Peter Morville
      Information Architecture: Blueprints for the Web – Christina Wodtke, Austin Govella
      The Elements of User Experience – Jesse James Garrett
      Designing Web Navigation: Optimizing the User Experience – James Kalbach, Aaron Gustafson
      Design of Everyday Things – Donald Norman
      Local Events:
      Dot DotDot, SVA Lecture Series
      Info
      Additional Resources
      Web Sites:
      Organizations:
      • Human Computer Interactions (HCI)
      • 215. Interaction Designers Association (IxDA)
      • 216. Usability Professionals Association (UPA)
    • Slideshare address:
      http://www.slideshare.net/stribs
      Additional credit:
      Thanks to Anh Dang
      Info
      Additional Info
    • 217. The End.