Street Art Meets the Market

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Street Art Meets the Market - Presented 04/18/12 at Razorfish SLIDE

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Street Art Meets the Market

  1. 1. Street Art Meets the MarketROBERT STRIBLEY – INFORMATION ARCHITECT | CONTENT STRATEGIST
  2. 2. Prologue
  3. 3. What began with James Naismith and a peach basket 2
  4. 4. Now, looks like this
  5. 5. Whereas, once we thought of musicians like this
  6. 6. Now, we expect spectacle
  7. 7. Similarly, this used to be a book
  8. 8. Now a book comes with a campaign, a blog, an app, even a trailerTrailer for Stephen King’s book Under the Dome
  9. 9. The same thing has happened with street art
  10. 10. The Art
  11. 11. TaggingKnow Your Street Artists: TAKI 183
  12. 12. TaggingKnow Your Street Artists: Chaka aka Daniel Ramos
  13. 13. TaggingKnow Your Street Artists: Moustache
  14. 14. StencilsKnow Your Street Artists: Banksy
  15. 15. Wheat PasteKnow Your Street Artists: Gaia
  16. 16. Wheat PasteKnow Your Street Artists: Swoon
  17. 17. Wheat PasteKnow Your Street Artists: Shepard Fairey
  18. 18. MuralsKnow Your Street Artists: Os Gémeos + Blu
  19. 19. MuralsKnow Your Street Artists: Os Gémeos + Blu
  20. 20. PhotographyKnow Your Street Artists: JR
  21. 21. PhotographyKnow Your Street Artists: JR
  22. 22. Yarn BombingKnow Your Street Artists: Olek
  23. 23. MosaicKnow Your Street Artists: Invader
  24. 24. Not to forget:•Sculpture•Posters•Scratchiti•Green graffiti•Moss graffiti•Shadow chalking
  25. 25. Culture Jamming
  26. 26. Culture JammingKnow Your Street Artists: Poster Boy
  27. 27. Culture Jamming
  28. 28. Culture Jamming
  29. 29. Culture Jamming
  30. 30. Banksy on Advertising 2
  31. 31. But how do you tell the difference between street art and advertising, when increasingly, they look the same?
  32. 32. The Market
  33. 33. Piracy? Or Product?
  34. 34. Stencil / Time Warner Cable
  35. 35. Stencil / Coke Zero
  36. 36. Stencil & Green Graffiti / Domino’s Pizza
  37. 37. Stencil & Green Graffiti / Kenneth Cole
  38. 38. Tagging – Graffiti / Converse
  39. 39. Mural / Dewar’s AdvertisementKnow Your Street Artists: Tats Cru 2
  40. 40. Mural / Humvee H3Know Your Street Artists: Tats Cru 2
  41. 41. Graffiti / Culture Espresso Bar 2
  42. 42. Wheat Paste / LacosteKnow Your Street Artists: King Adz
  43. 43. Wheat Paste / Vespa 2
  44. 44. Culture Jamming / Oliver Stone’s W movie
  45. 45. From there it gets murkier
  46. 46. Is he still an artist? – Shepard Fairey for Showtime
  47. 47. Art or promotion? – Banksy by Colossal Media
  48. 48. The Technology
  49. 49. Laser + Projection = L.A.S.E.R. TagKnow Your Street Artists: Graffiti Research Lab
  50. 50. Laser + Projection = L.A.S.E.R. TagKnow Your Street Artists: Graffiti Research Lab
  51. 51. Projection / Ads for Microsoft, WSJ, Marc Ecko & Remy Martin
  52. 52. Projection / VWKnow Your Street Artists: RETNA (Marquis Lewis)
  53. 53. market street artProjection / VWKnow Your Street Artists: RETNA (Marquis Lewis)
  54. 54. Projection / VW (with a little help from a MINI)
  55. 55. QR Codes + Stencils
  56. 56. QR Codes + MosaicKnow Your Street Artists: Invader
  57. 57. QR Codes + Wheat PasteKnow Your Street Artists: Sweza
  58. 58. QR Codes + Poster / VMFA AdvertisementKnow Your Street Artists: Colossal Media
  59. 59. Throwies + Tagging = Electro-GrafKnow Your Street Artists: James Powderly of Eyebeam & Graffiti Research Lab
  60. 60. What next?
  61. 61. Cell phone projectors
  62. 62. Holograms
  63. 63. Not to forget• Augmented reality• Robotic/animatronic public sculptures• Drones
  64. 64. What’s it all mean?
  65. 65. Street art is egalitarianAnyone can do it
  66. 66. The market has adopted its methods for its ownpurposesThe ability to afford advanced technology has sometimesgiven the market the advantage
  67. 67. But as technology gets cheaperAnd more ubiquitousThe playing field is leveled again
  68. 68. So we all have increasingly novel ways of interactingwith the environment and public spaces around us
  69. 69. What can we do with this stuff?For art’s sake?For the market’s sake?Maybe even for both?
  70. 70. Thank You!

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