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Street Art Meets the Market
 

Street Art Meets the Market

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Street Art Meets the Market - Presented 04/18/12 at Razorfish SLIDE

Street Art Meets the Market - Presented 04/18/12 at Razorfish SLIDE

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    Street Art Meets the Market Street Art Meets the Market Presentation Transcript

    • Street Art Meets the MarketROBERT STRIBLEY – INFORMATION ARCHITECT | CONTENT STRATEGIST
    • Prologue
    • What began with James Naismith and a peach basket 2
    • Now, looks like this
    • Whereas, once we thought of musicians like this
    • Now, we expect spectacle
    • Similarly, this used to be a book
    • Now a book comes with a campaign, a blog, an app, even a trailerTrailer for Stephen King’s book Under the Dome
    • The same thing has happened with street art
    • The Art
    • TaggingKnow Your Street Artists: TAKI 183
    • TaggingKnow Your Street Artists: Chaka aka Daniel Ramos
    • TaggingKnow Your Street Artists: Moustache
    • StencilsKnow Your Street Artists: Banksy
    • Wheat PasteKnow Your Street Artists: Gaia
    • Wheat PasteKnow Your Street Artists: Swoon
    • Wheat PasteKnow Your Street Artists: Shepard Fairey
    • MuralsKnow Your Street Artists: Os Gémeos + Blu
    • MuralsKnow Your Street Artists: Os Gémeos + Blu
    • PhotographyKnow Your Street Artists: JR
    • PhotographyKnow Your Street Artists: JR
    • Yarn BombingKnow Your Street Artists: Olek
    • MosaicKnow Your Street Artists: Invader
    • Not to forget:•Sculpture•Posters•Scratchiti•Green graffiti•Moss graffiti•Shadow chalking
    • Culture Jamming
    • Culture JammingKnow Your Street Artists: Poster Boy
    • Culture Jamming
    • Culture Jamming
    • Culture Jamming
    • Banksy on Advertising 2
    • But how do you tell the difference between street art and advertising, when increasingly, they look the same?
    • The Market
    • Piracy? Or Product?
    • Stencil / Time Warner Cable
    • Stencil / Coke Zero
    • Stencil & Green Graffiti / Domino’s Pizza
    • Stencil & Green Graffiti / Kenneth Cole
    • Tagging – Graffiti / Converse
    • Mural / Dewar’s AdvertisementKnow Your Street Artists: Tats Cru 2
    • Mural / Humvee H3Know Your Street Artists: Tats Cru 2
    • Graffiti / Culture Espresso Bar 2
    • Wheat Paste / LacosteKnow Your Street Artists: King Adz
    • Wheat Paste / Vespa 2
    • Culture Jamming / Oliver Stone’s W movie
    • From there it gets murkier
    • Is he still an artist? – Shepard Fairey for Showtime
    • Art or promotion? – Banksy by Colossal Media
    • The Technology
    • Laser + Projection = L.A.S.E.R. TagKnow Your Street Artists: Graffiti Research Lab
    • Laser + Projection = L.A.S.E.R. TagKnow Your Street Artists: Graffiti Research Lab
    • Projection / Ads for Microsoft, WSJ, Marc Ecko & Remy Martin
    • Projection / VWKnow Your Street Artists: RETNA (Marquis Lewis)
    • market street artProjection / VWKnow Your Street Artists: RETNA (Marquis Lewis)
    • Projection / VW (with a little help from a MINI)
    • QR Codes + Stencils
    • QR Codes + MosaicKnow Your Street Artists: Invader
    • QR Codes + Wheat PasteKnow Your Street Artists: Sweza
    • QR Codes + Poster / VMFA AdvertisementKnow Your Street Artists: Colossal Media
    • Throwies + Tagging = Electro-GrafKnow Your Street Artists: James Powderly of Eyebeam & Graffiti Research Lab
    • What next?
    • Cell phone projectors
    • Holograms
    • Not to forget• Augmented reality• Robotic/animatronic public sculptures• Drones
    • What’s it all mean?
    • Street art is egalitarianAnyone can do it
    • The market has adopted its methods for its ownpurposesThe ability to afford advanced technology has sometimesgiven the market the advantage
    • But as technology gets cheaperAnd more ubiquitousThe playing field is leveled again
    • So we all have increasingly novel ways of interactingwith the environment and public spaces around us
    • What can we do with this stuff?For art’s sake?For the market’s sake?Maybe even for both?
    • Thank You!