App Store Data - iPhone vs Samsung TV app stores

Download data suggests that the use case for TV apps is not yet as clear toconsumers as the use case for smartphone applicationsThe first two years in the life of the iPhone and Samsung TV app storesCumulative downloads, m Discussion Samsung TV apps (Feb 2010-Feb 2012) Apple iPhone (July 2008-July 2010) • TVs and mobile devices sit at 6000 opposition ends of the content use case spectrum: - Mobile apps are used for lean 5000 5000 forward ‘snacking’ while TVs are for long form consumption - The number of long form apps 4000 available and sought by consumers is also relatively low • On mobile, apps are the primary 3000 3000 means of accessing rich content. However, on TV, broadcast is the dominant means of accessing rich 2000 media 1800 • Input mechanisms and Smart TV UIs are evolving and have not yet captured 1000 1000 the TV app opportunity in the same way as Apple’s multi-touch interface 10 • One of the biggest drivers of app 0 0.1 1 5 10 20 downloads is gaming – however 1 10 15 20 24 hardware limitations and latency are a significant inhibitors to development on Smart TVsSource: Redshift analysis, platform data0 © Redshift Strategy Consultants 2012

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App Store Data - iPhone vs Samsung TV app stores

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