Mediadrive Introduction


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Mediadrive Introduction

  1. 1. media information 2011
  2. 2. Overview• Mediadrive is a specialist online media company targeting golfers across a selected portfolio of high performing Golf websites• We deliver over 15,000,000 advertisements in peak months to up to 2,000,000 golfers• Advertisers can utilise network of over 150 quality golfing websites through a single point of contact• Advertisers can tailor their campaign by website, location and target group• MediaDrive‘s targeted media provides reach to new audiences not covered by traditional golf media• Advertisers include Equipment Manufacturers, Golf Courses and Resorts, Tourist Boards, Car Manufacturers, brands looking to attract AB1 male audiences
  3. 3. Benefits of Advertising online• Measurable and accountable return on investment• Higher user interaction than traditional media• Click through rates and conversions are reported• Real-time feedback to advertisers on campaign effectiveness• Optimisation of ad placement and delivery creates effective campaigns
  4. 4. Audience Segments Game Improvement Players Club Holiday Members Golfers Nomadic Golfers
  5. 5. Our Website Partners
  6. 6. Benefits of Advertising onlineGolf Club Members – 180,000 Users Holiday and Travelling Golfers – 300,000 UsersGolf Clubs Websites - 120 clubs - 120k unique users Course Location and General Golf Sites – 400,000 UsersGame Improvement Players – 60,000 UU Generic golf news and informationGame Improvement and Information Websites the
  7. 7. Campaign OptimisationAchieving Successful PerformanceMediadrive analyses the performance of your campaign to ensure we give you every chance of success.We are able to track ad clicks or conversions which allows us to maximise the performance across ourportfolio of publishers.Choice of Single Site or a Selection of SitesAdvertisers can choose which sites they wish to appear on. Performance can be analysed so ongoingcampaigns can be targeted towards the best performing publishers.Click Based CampaignsClicks can be tracked and ad delivery can be increased or decreased towards the best performingcreatives.
  8. 8. Ad Sizes and Formats MPU 300x250 The MPU is generally the best performing size We have the size available on all of our main websites Expandable MPU’s are also possible Leaderboard 728x90 The Leaderboard is generally the 2nd best performing size This size is stongly placed on the Golf Club Network sites Expandable Leaderboards are also possible
  9. 9. Ad Sizes and Formats Wide Sky 160x600 Skyscraper 120x600 Available on Top100 Available on some sites and and Golftoday Golf ClubNetwork newsletters Allows more space than traditional sky All ad formats available in swf, gif, jpg up to 75KB Pre-Roll and expandable ads can also be served
  10. 10. Additional Marketing SolutionsSponsorshipSponsorship of specific sections such as travel, equipment, courses. These packages can be tailored toinclude tenancy banners, logos added to site placements, competitions or giveaways.Homepage TakeoverHave the entire home page dedicated to your brand including all advertising positions. Ideal for newproduct launches and high impact campaigns. The homepage takeover can also include specific creativecontent added to the publishers site.AdvertorialsMicrosites and advertorials are available allowing you to go beyond the banner and add content tothe site to get your message across. We can host these predesigned webpages which can includeddiscussion forums, owners clubs etc.Video/pre Roll AdvertisingHave your video ads played as pre or post roll within the video sections of our sites. Video advertising is agrowing opportunity amongst the publishers we work with allowing advertisers to create a branded videoadvertisement.
  11. 11. Additional Marketing SolutionsNewsletter AdvertisingAdvertise display or text adverts in our publishers newsletters. Ideal for the promotion of specific offersas the advertising can contain text and images. Suggested formats also include competitions for readersand special discounts for recipients. We also run advertising in the Foremost newsletters, which are sent toover 160k users per month from the club pro at their golf course.Pricing is charged on CPM basis and only counted when email is opened and ad is displayed.CompetitionsCompetitions can also be created in conjunction with the website. Our publishers are willing to runcompetitions within their site content giving added value to users experience.Email TargetingTarget opt-in recipients via our email database of 100,000 subscribers. Emails can be designed by theadvertisers and distributed via MediaDrive. Demographic and geographic targeting can also be applied.
  12. 12. Selected Advertisers
  13. 13. Rate Card Targeting Total Impressions CPM Rate Sizes Run of Sites 8,000,000 £10 All sizes Game Improvement 2,650,000 £12 300x250, 120x600, 160x600, 728x90, 125x125 Travel and Locations 3,000,000 £15 300x250, 120x600, 160x600, 728x90, 125x125 Golf Club Members 2,000,000 £15 468x60, 120x600 Community/Social 3,000,000 £10 300x250, 120x600, 160x600, 728x90, 125x125 Single Site Total Impressions CPM Rate Sizes Golf Club Network 2,000,000 £20 728x90, 300x250, 120x600, 468x60 Golf Today 2,500,000 £15 728x90, 300x250, 120x600, 160x600 600,000 £15 728x90,300x250,120x600 Top100GolfCourses 450,000 £15 300x250, 160x600, 120x600, 728x90 500,000 £10 728x90, 300x250 GolfEmpire 400,000 £15 728x90, 300x250, 120x600 2,500,000 £15 300x250, 120x600, 160x600, 728x90 300,000 £10 728x90, 120x600, 160x600 The Internet Golf Club 500,000 £10 300x250, 120x600, 728x90
  14. 14. Contact: Simon Bale Sales Director MediaDrive Ltd Office: +44 (0)208 393 9923 Mobile: 07725 039432 Email: Website: