Are You There Internet? It’s Me, Joey Joey Strawn  Empty Jar Marketing  12/7/10
One Thing Joey Strawn  #W180  Dec. 7, 2010
Digital P ersonality Joey Strawn  #W180  Dec. 7, 2010
Joey Strawn  #W180  Dec. 7, 2010
... the  online representation  of your company or brand, perceived by your audience through  digital channels , and culti...
Joey Strawn  #W180  Dec. 7, 2010
Brand vs Digital   Personality Joey Strawn  #W180  Dec. 7, 2010
Joey Tweetable Your Brand is something you are;  your Digital Personality is something your Brand uses to connect with  yo...
Joey Strawn  #W180  Dec. 7, 2010 What’s it all  ABOUT ?
Gary Vaynerchuk Joey Strawn  #W180  Dec. 7, 2010 <ul><li>Entrepreneur </li></ul><ul><li>Wine Library TV Host </li></ul><ul...
Joey Strawn  #W180  Dec. 7, 2010 Wine Library TV It’s about  PASSION .
Preston Ely Joey Strawn  #W180  Dec. 7, 2010 <ul><li>Real Estate Broker </li></ul><ul><li>Software Engineer </li></ul><ul>...
It’s about  ATTITUDE . <ul><li>“ genius of real estate, but at the same time maintains a set of firm buns like a professio...
Old Spice Joey Strawn  #W180  Dec. 7, 2010 <ul><li>Started in 1938 </li></ul><ul><li>Sells grooming products </li></ul><ul...
Joey Strawn  #W180  Dec. 7, 2010 * The Old Spice Guy Twitter/Youtube campaign was one of the fastest growing Internet vide...
The Pioneer Woman Joey Strawn  #W180  Dec. 7, 2010 <ul><li>City woman turned  </li></ul><ul><li>rancher’s wife </li></ul><...
It’s about  CONNECTIONS . Joey Strawn  #W180  Dec. 7, 2010
Joey Tweetable When you hold true to your Digital Personality, opportunities come to you.  Joey Strawn  #W180  Dec. 7, 2010
Joey Strawn  #W180  Dec. 7, 2010 Why Should I Care?
Joey Strawn  #W180  Dec. 7, 2010 It’s about  TRUST .
Joey Strawn  #W180  Dec. 7, 2010 *Results from the 2010 Edelman Trust Barometer
Joey Strawn  #W180  Dec. 7, 2010 * From 2010 Edelman Trust Barometer
Joey Tweetable Once you solidify your customers’ trust, it’s hard for your competitors to break in. It’s up to you to keep...
Joey Strawn  #W180  Dec. 7, 2010 The Good News?
Joey Strawn  #W180  Dec. 7, 2010 It’s EASY
Joey Strawn  #W180  Dec. 7, 2010
Joey Strawn  #W180  Dec. 7, 2010 YOU
Joey Tweetable People do business with people. They want to know YOU.  Joey Strawn  #W180  Dec. 7, 2010
Joey Strawn  #W180  Dec. 7, 2010 It’s about  TRANSPARENCY .
Joey Strawn  #W180  Dec. 7, 2010 U.S Trust in Business & Business Performance
Joey Strawn  #W180  Dec. 7, 2010 Your customers can smell it a mile away.  They want to do business with someone who  care...
Joey Tweetable In business, there’s nowhere left to hide, just make sure you’re  not still trying to.  Joey Strawn  #W180 ...
Joey Strawn  #W180  Dec. 7, 2010 How To Find  Your  Digital Personality?
Joey Strawn  #W180  Dec. 7, 2010 A I R
Joey Strawn  #W180  Dec. 7, 2010 Act -  Building a  strategy  to know  where  to act.  Interact  -   How  to act once ther...
Joey Strawn  #W180  Dec. 7, 2010 1. ACT
Joey Strawn  #W180  Dec. 7, 2010 What goes into producing a  great  play? <ul><li>Setting -  Twitter, Facebook, Youtube, B...
Joey Strawn  #W180  Dec. 7, 2010 What is  Content ? Tweet:  Facebook: Blog:
Joey Strawn  #W180  Dec. 7, 2010 Your  Content  is Your  Voice
Joey Strawn  #W180  Dec. 7, 2010 So what do I  do ? Write Every Day
Joey Strawn  #W180  Dec. 7, 2010 2. INTERACT
Joey Tweetable Show people you care about them and they’ll not only love your business, they’ll tell their friends.  Joey ...
Joey Strawn  #W180  Dec. 7, 2010 So what do I  do ? Ask Questions
Joey Strawn  #W180  Dec. 7, 2010 This has been the  most popular  Facebook post I’ve made  in the past 3 months: * Note: “...
Joey Strawn  #W180  Dec. 7, 2010 Places You Can Interact With Your Customers
Joey Strawn  #W180  Dec. 7, 2010 3. REACT
Joey Strawn  #W180  Dec. 7, 2010
Joey Strawn  #W180  Dec. 7, 2010 React with Immediacy   and Sympathy
Joey Strawn  #W180  Dec. 7, 2010 So what do I  do ? Care
Joey Strawn  #W180  Dec. 7, 2010 A I R Act Interact React
Interactive Exercise Joey Strawn  #W180  Dec. 7, 2010
Conclusion Joey Strawn  #W180  Dec. 7, 2010
Questions? Need Help?   Joey Strawn  #W180  Dec. 7, 2010 Joey Strawn Twitter: @joey_strawn www.joeystrawn.com Facebook.com...
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Are You There Internet? It's Me, Joey

  1. 1. Are You There Internet? It’s Me, Joey Joey Strawn Empty Jar Marketing 12/7/10
  2. 2. One Thing Joey Strawn #W180 Dec. 7, 2010
  3. 3. Digital P ersonality Joey Strawn #W180 Dec. 7, 2010
  4. 4. Joey Strawn #W180 Dec. 7, 2010
  5. 5. ... the online representation of your company or brand, perceived by your audience through digital channels , and cultivated through strategy and content . Digital Personality is... Joey Strawn #W180 Dec. 7, 2010
  6. 6. Joey Strawn #W180 Dec. 7, 2010
  7. 7. Brand vs Digital Personality Joey Strawn #W180 Dec. 7, 2010
  8. 8. Joey Tweetable Your Brand is something you are; your Digital Personality is something your Brand uses to connect with your audience. Joey Strawn #W180 Dec. 7, 2010
  9. 9. Joey Strawn #W180 Dec. 7, 2010 What’s it all ABOUT ?
  10. 10. Gary Vaynerchuk Joey Strawn #W180 Dec. 7, 2010 <ul><li>Entrepreneur </li></ul><ul><li>Wine Library TV Host </li></ul><ul><li>Author </li></ul><ul><li>NY Jets Fan </li></ul><ul><li>Possibly Crazy </li></ul>
  11. 11. Joey Strawn #W180 Dec. 7, 2010 Wine Library TV It’s about PASSION .
  12. 12. Preston Ely Joey Strawn #W180 Dec. 7, 2010 <ul><li>Real Estate Broker </li></ul><ul><li>Software Engineer </li></ul><ul><li>Creator of Freedom$oft </li></ul><ul><li>Rockstar </li></ul><ul><li>Speaker </li></ul>
  13. 13. It’s about ATTITUDE . <ul><li>“ genius of real estate, but at the same time maintains a set of firm buns like a professional body builder” </li></ul><ul><li>“ It ’s rare for Preston Ely to do anything but DOMINATE in all aspects of everything. He doubts his own death.” </li></ul><ul><li>“ Once he dove into the ocean and choked a mako shark unconscious with his bare hands.” </li></ul>Joey Strawn #W180 Dec. 7, 2010
  14. 14. Old Spice Joey Strawn #W180 Dec. 7, 2010 <ul><li>Started in 1938 </li></ul><ul><li>Sells grooming products </li></ul><ul><li>Ran successful SM </li></ul><ul><li>campaign in 2010 </li></ul><ul><li>Real-Time Case Study of </li></ul><ul><li>Social Media response </li></ul>
  15. 15. Joey Strawn #W180 Dec. 7, 2010 * The Old Spice Guy Twitter/Youtube campaign was one of the fastest growing Internet video campaigns of all time. It’s about RESULTS .
  16. 16. The Pioneer Woman Joey Strawn #W180 Dec. 7, 2010 <ul><li>City woman turned </li></ul><ul><li>rancher’s wife </li></ul><ul><li>Blogger </li></ul><ul><li>Photographer </li></ul><ul><li>Cookbook Author </li></ul><ul><li>Has legions of dedicated </li></ul><ul><li>followers </li></ul>
  17. 17. It’s about CONNECTIONS . Joey Strawn #W180 Dec. 7, 2010
  18. 18. Joey Tweetable When you hold true to your Digital Personality, opportunities come to you. Joey Strawn #W180 Dec. 7, 2010
  19. 19. Joey Strawn #W180 Dec. 7, 2010 Why Should I Care?
  20. 20. Joey Strawn #W180 Dec. 7, 2010 It’s about TRUST .
  21. 21. Joey Strawn #W180 Dec. 7, 2010 *Results from the 2010 Edelman Trust Barometer
  22. 22. Joey Strawn #W180 Dec. 7, 2010 * From 2010 Edelman Trust Barometer
  23. 23. Joey Tweetable Once you solidify your customers’ trust, it’s hard for your competitors to break in. It’s up to you to keep that trust. Joey Strawn #W180 Dec. 7, 2010
  24. 24. Joey Strawn #W180 Dec. 7, 2010 The Good News?
  25. 25. Joey Strawn #W180 Dec. 7, 2010 It’s EASY
  26. 26. Joey Strawn #W180 Dec. 7, 2010
  27. 27. Joey Strawn #W180 Dec. 7, 2010 YOU
  28. 28. Joey Tweetable People do business with people. They want to know YOU. Joey Strawn #W180 Dec. 7, 2010
  29. 29. Joey Strawn #W180 Dec. 7, 2010 It’s about TRANSPARENCY .
  30. 30. Joey Strawn #W180 Dec. 7, 2010 U.S Trust in Business & Business Performance
  31. 31. Joey Strawn #W180 Dec. 7, 2010 Your customers can smell it a mile away. They want to do business with someone who cares and someone who is genuine .
  32. 32. Joey Tweetable In business, there’s nowhere left to hide, just make sure you’re not still trying to. Joey Strawn #W180 Dec. 7, 2010
  33. 33. Joey Strawn #W180 Dec. 7, 2010 How To Find Your Digital Personality?
  34. 34. Joey Strawn #W180 Dec. 7, 2010 A I R
  35. 35. Joey Strawn #W180 Dec. 7, 2010 Act - Building a strategy to know where to act. Interact - How to act once there. React - What to do when you loose control.
  36. 36. Joey Strawn #W180 Dec. 7, 2010 1. ACT
  37. 37. Joey Strawn #W180 Dec. 7, 2010 What goes into producing a great play? <ul><li>Setting - Twitter, Facebook, Youtube, Blogs, etc. </li></ul><ul><li>Characters - Your customers, your audience. </li></ul><ul><ul><li>Be sure to have very clear customer profiles (preferably written) </li></ul></ul><ul><li>Script - Your content. </li></ul>
  38. 38. Joey Strawn #W180 Dec. 7, 2010 What is Content ? Tweet: Facebook: Blog:
  39. 39. Joey Strawn #W180 Dec. 7, 2010 Your Content is Your Voice
  40. 40. Joey Strawn #W180 Dec. 7, 2010 So what do I do ? Write Every Day
  41. 41. Joey Strawn #W180 Dec. 7, 2010 2. INTERACT
  42. 42. Joey Tweetable Show people you care about them and they’ll not only love your business, they’ll tell their friends. Joey Strawn #W180 Dec. 7, 2010
  43. 43. Joey Strawn #W180 Dec. 7, 2010 So what do I do ? Ask Questions
  44. 44. Joey Strawn #W180 Dec. 7, 2010 This has been the most popular Facebook post I’ve made in the past 3 months: * Note: “Roll off the top” is the correct answer
  45. 45. Joey Strawn #W180 Dec. 7, 2010 Places You Can Interact With Your Customers
  46. 46. Joey Strawn #W180 Dec. 7, 2010 3. REACT
  47. 47. Joey Strawn #W180 Dec. 7, 2010
  48. 48. Joey Strawn #W180 Dec. 7, 2010 React with Immediacy and Sympathy
  49. 49. Joey Strawn #W180 Dec. 7, 2010 So what do I do ? Care
  50. 50. Joey Strawn #W180 Dec. 7, 2010 A I R Act Interact React
  51. 51. Interactive Exercise Joey Strawn #W180 Dec. 7, 2010
  52. 52. Conclusion Joey Strawn #W180 Dec. 7, 2010
  53. 53. Questions? Need Help? Joey Strawn #W180 Dec. 7, 2010 Joey Strawn Twitter: @joey_strawn www.joeystrawn.com Facebook.com/joeystrawn LinkedIn.com/in/joeystrawn
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