Are You There Internet? It's Me, Joey
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  • @todd - I had taken 6-7 random Tweets from some companies and people and had the groups glean as much information as they could about those people/brands from only those Tweets. I had them write out a character profile as if they were casting a play character. It was interesting how much info they got from less than 1,000 words.
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  • Nice work my man. Interactive activity? What was it?
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  • Okay, so I know the formatting is off. I tried uploading it a few times and I can't figure out why it's doing that. I apologize and if I need to clarify anything please let me know.
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Are You There Internet? It's Me, Joey Presentation Transcript

  • 1. Are You There Internet? It’s Me, Joey Joey Strawn Empty Jar Marketing 12/7/10
  • 2. One Thing Joey Strawn #W180 Dec. 7, 2010
  • 3. Digital P ersonality Joey Strawn #W180 Dec. 7, 2010
  • 4. Joey Strawn #W180 Dec. 7, 2010
  • 5. ... the online representation of your company or brand, perceived by your audience through digital channels , and cultivated through strategy and content . Digital Personality is... Joey Strawn #W180 Dec. 7, 2010
  • 6. Joey Strawn #W180 Dec. 7, 2010
  • 7. Brand vs Digital Personality Joey Strawn #W180 Dec. 7, 2010
  • 8. Joey Tweetable Your Brand is something you are; your Digital Personality is something your Brand uses to connect with your audience. Joey Strawn #W180 Dec. 7, 2010
  • 9. Joey Strawn #W180 Dec. 7, 2010 What’s it all ABOUT ?
  • 10. Gary Vaynerchuk Joey Strawn #W180 Dec. 7, 2010
    • Entrepreneur
    • Wine Library TV Host
    • Author
    • NY Jets Fan
    • Possibly Crazy
  • 11. Joey Strawn #W180 Dec. 7, 2010 Wine Library TV It’s about PASSION .
  • 12. Preston Ely Joey Strawn #W180 Dec. 7, 2010
    • Real Estate Broker
    • Software Engineer
    • Creator of Freedom$oft
    • Rockstar
    • Speaker
  • 13. It’s about ATTITUDE .
    • “ genius of real estate, but at the same time maintains a set of firm buns like a professional body builder”
    • “ It ’s rare for Preston Ely to do anything but DOMINATE in all aspects of everything. He doubts his own death.”
    • “ Once he dove into the ocean and choked a mako shark unconscious with his bare hands.”
    Joey Strawn #W180 Dec. 7, 2010
  • 14. Old Spice Joey Strawn #W180 Dec. 7, 2010
    • Started in 1938
    • Sells grooming products
    • Ran successful SM
    • campaign in 2010
    • Real-Time Case Study of
    • Social Media response
  • 15. Joey Strawn #W180 Dec. 7, 2010 * The Old Spice Guy Twitter/Youtube campaign was one of the fastest growing Internet video campaigns of all time. It’s about RESULTS .
  • 16. The Pioneer Woman Joey Strawn #W180 Dec. 7, 2010
    • City woman turned
    • rancher’s wife
    • Blogger
    • Photographer
    • Cookbook Author
    • Has legions of dedicated
    • followers
  • 17. It’s about CONNECTIONS . Joey Strawn #W180 Dec. 7, 2010
  • 18. Joey Tweetable When you hold true to your Digital Personality, opportunities come to you. Joey Strawn #W180 Dec. 7, 2010
  • 19. Joey Strawn #W180 Dec. 7, 2010 Why Should I Care?
  • 20. Joey Strawn #W180 Dec. 7, 2010 It’s about TRUST .
  • 21. Joey Strawn #W180 Dec. 7, 2010 *Results from the 2010 Edelman Trust Barometer
  • 22. Joey Strawn #W180 Dec. 7, 2010 * From 2010 Edelman Trust Barometer
  • 23. Joey Tweetable Once you solidify your customers’ trust, it’s hard for your competitors to break in. It’s up to you to keep that trust. Joey Strawn #W180 Dec. 7, 2010
  • 24. Joey Strawn #W180 Dec. 7, 2010 The Good News?
  • 25. Joey Strawn #W180 Dec. 7, 2010 It’s EASY
  • 26. Joey Strawn #W180 Dec. 7, 2010
  • 27. Joey Strawn #W180 Dec. 7, 2010 YOU
  • 28. Joey Tweetable People do business with people. They want to know YOU. Joey Strawn #W180 Dec. 7, 2010
  • 29. Joey Strawn #W180 Dec. 7, 2010 It’s about TRANSPARENCY .
  • 30. Joey Strawn #W180 Dec. 7, 2010 U.S Trust in Business & Business Performance
  • 31. Joey Strawn #W180 Dec. 7, 2010 Your customers can smell it a mile away. They want to do business with someone who cares and someone who is genuine .
  • 32. Joey Tweetable In business, there’s nowhere left to hide, just make sure you’re not still trying to. Joey Strawn #W180 Dec. 7, 2010
  • 33. Joey Strawn #W180 Dec. 7, 2010 How To Find Your Digital Personality?
  • 34. Joey Strawn #W180 Dec. 7, 2010 A I R
  • 35. Joey Strawn #W180 Dec. 7, 2010 Act - Building a strategy to know where to act. Interact - How to act once there. React - What to do when you loose control.
  • 36. Joey Strawn #W180 Dec. 7, 2010 1. ACT
  • 37. Joey Strawn #W180 Dec. 7, 2010 What goes into producing a great play?
    • Setting - Twitter, Facebook, Youtube, Blogs, etc.
    • Characters - Your customers, your audience.
      • Be sure to have very clear customer profiles (preferably written)
    • Script - Your content.
  • 38. Joey Strawn #W180 Dec. 7, 2010 What is Content ? Tweet: Facebook: Blog:
  • 39. Joey Strawn #W180 Dec. 7, 2010 Your Content is Your Voice
  • 40. Joey Strawn #W180 Dec. 7, 2010 So what do I do ? Write Every Day
  • 41. Joey Strawn #W180 Dec. 7, 2010 2. INTERACT
  • 42. Joey Tweetable Show people you care about them and they’ll not only love your business, they’ll tell their friends. Joey Strawn #W180 Dec. 7, 2010
  • 43. Joey Strawn #W180 Dec. 7, 2010 So what do I do ? Ask Questions
  • 44. Joey Strawn #W180 Dec. 7, 2010 This has been the most popular Facebook post I’ve made in the past 3 months: * Note: “Roll off the top” is the correct answer
  • 45. Joey Strawn #W180 Dec. 7, 2010 Places You Can Interact With Your Customers
  • 46. Joey Strawn #W180 Dec. 7, 2010 3. REACT
  • 47. Joey Strawn #W180 Dec. 7, 2010
  • 48. Joey Strawn #W180 Dec. 7, 2010 React with Immediacy and Sympathy
  • 49. Joey Strawn #W180 Dec. 7, 2010 So what do I do ? Care
  • 50. Joey Strawn #W180 Dec. 7, 2010 A I R Act Interact React
  • 51. Interactive Exercise Joey Strawn #W180 Dec. 7, 2010
  • 52. Conclusion Joey Strawn #W180 Dec. 7, 2010
  • 53. Questions? Need Help? Joey Strawn #W180 Dec. 7, 2010 Joey Strawn Twitter: @joey_strawn www.joeystrawn.com Facebook.com/joeystrawn LinkedIn.com/in/joeystrawn