Starting an agency & lessons learnt | WDC 2011

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Lessons & things I wish people had told me when I launched Strawberrysoup | WDC 2011

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Starting an agency & lessons learnt | WDC 2011

  1. 1. @strawberrysoup facebook.com/strawberrysoupLESSONS & THINGSI WISH PEOPLE HADTOLD ME WHEN ILAUNCHEDSTRAWBERRYSOUP21.10.11_Web Developer Conference 2011
  2. 2. @strawberrysoup facebook.com/strawberrysoupWHAT I’M COVERING_ How we got started_ The modern day_ You don’t need a business plan_ Money, money, money_ Stick to what you know_ Learn when to say no_ Trust your instinct_ It’s all about people_ Questions21.10.11_Web Developer Conference 2011
  3. 3. @strawberrysoup facebook.com/strawberrysoupHOWWE GOTSTARTED21.10.11_Web Developer Conference 2011
  4. 4. @strawberrysoup facebook.com/strawberrysoupHOW WE GOT STARTED Final year of our university degrees21.10.11_Web Developer Conference 2011
  5. 5. @strawberrysoup facebook.com/strawberrysoupHOW WE GOT STARTED Launched in 2005 from a garden shed21.10.11_Web Developer Conference 2011
  6. 6. @strawberrysoup facebook.com/strawberrysoupHOW WE GOT STARTED21.10.11_Web Developer Conference 2011
  7. 7. @strawberrysoup facebook.com/strawberrysoupHOW WE GOT STARTED Started by offering affordable website packages21.10.11_Web Developer Conference 2011
  8. 8. @strawberrysoup facebook.com/strawberrysoupHOW WE GOT STARTED Sold our 1st website on eBay21.10.11_Web Developer Conference 2011
  9. 9. @strawberrysoup facebook.com/strawberrysoupHOW WE GOT STARTED Startup funds & savings21.10.11_Web Developer Conference 2011
  10. 10. @strawberrysoup facebook.com/strawberrysoupTHEMODERNDAY21.10.11_Web Developer Conference 2011
  11. 11. @strawberrysoup facebook.com/strawberrysoupWHO ARE WE? Evolved into a full service agency21.10.11_Web Developer Conference 2011
  12. 12. @strawberrysoup facebook.com/strawberrysoupWHO ARE WE?21.10.11_Web Developer Conference 2011
  13. 13. @strawberrysoup facebook.com/strawberrysoupWHO ARE WE? Talented team of 1521.10.11_Web Developer Conference 2011
  14. 14. @strawberrysoup facebook.com/strawberrysoupWHO ARE WE? Chichester, Bournemouth & London21.10.11_Web Developer Conference 2011
  15. 15. @strawberrysoup facebook.com/strawberrysoupWHO ARE WE?21.10.11_Web Developer Conference 2011
  16. 16. @strawberrysoup facebook.com/strawberrysoupYOUDON’T NEED ABUSINESS PLAN21.10.11_Web Developer Conference 2011
  17. 17. @strawberrysoup facebook.com/strawberrysoupYOU DON’T NEED A BUSINESS PLAN Planning is very important21.10.11_Web Developer Conference 2011
  18. 18. @strawberrysoup facebook.com/strawberrysoupYOU DON’T NEED A BUSINESS PLAN Long term objectives --> then work backwards21.10.11_Web Developer Conference 2011
  19. 19. @strawberrysoup facebook.com/strawberrysoupYOU DON’T NEED A BUSINESS PLAN Strategic plan showing steps to take21.10.11_Web Developer Conference 2011
  20. 20. @strawberrysoup facebook.com/strawberrysoupYOU DON’T NEED A BUSINESS PLAN Cashflow is very difficult to estimate at startup21.10.11_Web Developer Conference 2011
  21. 21. @strawberrysoup facebook.com/strawberrysoupMONEYMONEYMONEY21.10.11_Web Developer Conference 2011
  22. 22. @strawberrysoup facebook.com/strawberrysoupMONEY, MONEY, MONEY You don’t need venture capital or investment21.10.11_Web Developer Conference 2011
  23. 23. @strawberrysoup facebook.com/strawberrysoupMONEY, MONEY, MONEY We used assets available to us21.10.11_Web Developer Conference 2011
  24. 24. @strawberrysoup facebook.com/strawberrysoupMONEY, MONEY, MONEY Months to live spreadsheet21.10.11_Web Developer Conference 2011
  25. 25. @strawberrysoup facebook.com/strawberrysoupMONEY, MONEY, MONEY Don’t trade services to save money21.10.11_Web Developer Conference 2011
  26. 26. @strawberrysoup facebook.com/strawberrysoupMONEY, MONEY, MONEY Grants available so use them!21.10.11_Web Developer Conference 2011
  27. 27. @strawberrysoup facebook.com/strawberrysoupMONEY, MONEY, MONEY “Cash is king” - stage payments to improve cashflow21.10.11_Web Developer Conference 2011
  28. 28. @strawberrysoup facebook.com/strawberrysoupSTICK TOWHAT YOUKNOW21.10.11_Web Developer Conference 2011
  29. 29. @strawberrysoup facebook.com/strawberrysoupSTICK TO WHAT YOU KNOW Don’t pretend to know more than you do21.10.11_Web Developer Conference 2011
  30. 30. @strawberrysoup facebook.com/strawberrysoupSTICK TO WHAT YOU KNOW CRM, CTi, .net, SQL21.10.11_Web Developer Conference 2011
  31. 31. @strawberrysoup facebook.com/strawberrysoupSTICK TO WHAT YOU KNOW It’s ok to say “let me look into this and let you know”21.10.11_Web Developer Conference 2011
  32. 32. @strawberrysoup facebook.com/strawberrysoupLEARNWHEN TOSAY NO21.10.11_Web Developer Conference 2011
  33. 33. @strawberrysoup facebook.com/strawberrysoupLEARN WHEN TO SAY NO The customer is not always right21.10.11_Web Developer Conference 2011
  34. 34. @strawberrysoup facebook.com/strawberrysoupLEARN WHEN TO SAY NO You have been hired as the expert21.10.11_Web Developer Conference 2011
  35. 35. @strawberrysoup facebook.com/strawberrysoupLEARN WHEN TO SAY NO My uncles friends brothers mums cat knows HTML21.10.11_Web Developer Conference 2011
  36. 36. @strawberrysoup facebook.com/strawberrysoupLEARN WHEN TO SAY NO Your opinion counts, make sure it’s heard21.10.11_Web Developer Conference 2011
  37. 37. @strawberrysoup facebook.com/strawberrysoupLEARN WHEN TO SAY NO You don’t have to accept every project21.10.11_Web Developer Conference 2011
  38. 38. @strawberrysoup facebook.com/strawberrysoupTRUSTYOURINSTINCT21.10.11_Web Developer Conference 2011
  39. 39. @strawberrysoup facebook.com/strawberrysoupTRUST YOUR INSTINCT Don’t be blinded by the ££21.10.11_Web Developer Conference 2011
  40. 40. @strawberrysoup facebook.com/strawberrysoupTRUST YOUR INSTINCT Work with like-minded clients and team members21.10.11_Web Developer Conference 2011
  41. 41. @strawberrysoup facebook.com/strawberrysoupTRUST YOUR INSTINCT Follow your gut feeling21.10.11_Web Developer Conference 2011
  42. 42. @strawberrysoup facebook.com/strawberrysoupTRUST YOUR INSTINCT Solid contract & legal backup21.10.11_Web Developer Conference 2011
  43. 43. @strawberrysoup facebook.com/strawberrysoupTRUST YOUR INSTINCT Don’t loose perspective of problems21.10.11_Web Developer Conference 2011
  44. 44. @strawberrysoup facebook.com/strawberrysoupIT’S ALLABOUT THEPEOPLE21.10.11_Web Developer Conference 2011
  45. 45. @strawberrysoup facebook.com/strawberrysoupIT’S ALL ABOUT THE PEOPLE Recruiting is easier than you think21.10.11_Web Developer Conference 2011
  46. 46. @strawberrysoup facebook.com/strawberrysoupIT’S ALL ABOUT THE PEOPLE Reliable accountant for PAYE and tax21.10.11_Web Developer Conference 2011
  47. 47. @strawberrysoup facebook.com/strawberrysoupIT’S ALL ABOUT THE PEOPLE It’s not all about qualifications21.10.11_Web Developer Conference 2011
  48. 48. @strawberrysoup facebook.com/strawberrysoupIT’S ALL ABOUT THE PEOPLE Personality vs. professional ability21.10.11_Web Developer Conference 2011
  49. 49. @strawberrysoup facebook.com/strawberrysoupIT’S ALL ABOUT THE PEOPLE Probation period as a contingency21.10.11_Web Developer Conference 2011
  50. 50. @strawberrysoup facebook.com/strawberrysoupIT’S ALL ABOUT THE PEOPLE Save money by not using recruitment agencies21.10.11_Web Developer Conference 2011
  51. 51. @strawberrysoup facebook.com/strawberrysoupTIMEFORQUESTIONS21.10.11_Web Developer Conference 2011

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