Starting an agency & lessons learnt | WDC 2011

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Lessons & things I wish people had told me when I launched Strawberrysoup | WDC 2011

Lessons & things I wish people had told me when I launched Strawberrysoup | WDC 2011

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  • 1. @strawberrysoup facebook.com/strawberrysoupLESSONS & THINGSI WISH PEOPLE HADTOLD ME WHEN ILAUNCHEDSTRAWBERRYSOUP21.10.11_Web Developer Conference 2011
  • 2. @strawberrysoup facebook.com/strawberrysoupWHAT I’M COVERING_ How we got started_ The modern day_ You don’t need a business plan_ Money, money, money_ Stick to what you know_ Learn when to say no_ Trust your instinct_ It’s all about people_ Questions21.10.11_Web Developer Conference 2011
  • 3. @strawberrysoup facebook.com/strawberrysoupHOWWE GOTSTARTED21.10.11_Web Developer Conference 2011
  • 4. @strawberrysoup facebook.com/strawberrysoupHOW WE GOT STARTED Final year of our university degrees21.10.11_Web Developer Conference 2011
  • 5. @strawberrysoup facebook.com/strawberrysoupHOW WE GOT STARTED Launched in 2005 from a garden shed21.10.11_Web Developer Conference 2011
  • 6. @strawberrysoup facebook.com/strawberrysoupHOW WE GOT STARTED21.10.11_Web Developer Conference 2011
  • 7. @strawberrysoup facebook.com/strawberrysoupHOW WE GOT STARTED Started by offering affordable website packages21.10.11_Web Developer Conference 2011
  • 8. @strawberrysoup facebook.com/strawberrysoupHOW WE GOT STARTED Sold our 1st website on eBay21.10.11_Web Developer Conference 2011
  • 9. @strawberrysoup facebook.com/strawberrysoupHOW WE GOT STARTED Startup funds & savings21.10.11_Web Developer Conference 2011
  • 10. @strawberrysoup facebook.com/strawberrysoupTHEMODERNDAY21.10.11_Web Developer Conference 2011
  • 11. @strawberrysoup facebook.com/strawberrysoupWHO ARE WE? Evolved into a full service agency21.10.11_Web Developer Conference 2011
  • 12. @strawberrysoup facebook.com/strawberrysoupWHO ARE WE?21.10.11_Web Developer Conference 2011
  • 13. @strawberrysoup facebook.com/strawberrysoupWHO ARE WE? Talented team of 1521.10.11_Web Developer Conference 2011
  • 14. @strawberrysoup facebook.com/strawberrysoupWHO ARE WE? Chichester, Bournemouth & London21.10.11_Web Developer Conference 2011
  • 15. @strawberrysoup facebook.com/strawberrysoupWHO ARE WE?21.10.11_Web Developer Conference 2011
  • 16. @strawberrysoup facebook.com/strawberrysoupYOUDON’T NEED ABUSINESS PLAN21.10.11_Web Developer Conference 2011
  • 17. @strawberrysoup facebook.com/strawberrysoupYOU DON’T NEED A BUSINESS PLAN Planning is very important21.10.11_Web Developer Conference 2011
  • 18. @strawberrysoup facebook.com/strawberrysoupYOU DON’T NEED A BUSINESS PLAN Long term objectives --> then work backwards21.10.11_Web Developer Conference 2011
  • 19. @strawberrysoup facebook.com/strawberrysoupYOU DON’T NEED A BUSINESS PLAN Strategic plan showing steps to take21.10.11_Web Developer Conference 2011
  • 20. @strawberrysoup facebook.com/strawberrysoupYOU DON’T NEED A BUSINESS PLAN Cashflow is very difficult to estimate at startup21.10.11_Web Developer Conference 2011
  • 21. @strawberrysoup facebook.com/strawberrysoupMONEYMONEYMONEY21.10.11_Web Developer Conference 2011
  • 22. @strawberrysoup facebook.com/strawberrysoupMONEY, MONEY, MONEY You don’t need venture capital or investment21.10.11_Web Developer Conference 2011
  • 23. @strawberrysoup facebook.com/strawberrysoupMONEY, MONEY, MONEY We used assets available to us21.10.11_Web Developer Conference 2011
  • 24. @strawberrysoup facebook.com/strawberrysoupMONEY, MONEY, MONEY Months to live spreadsheet21.10.11_Web Developer Conference 2011
  • 25. @strawberrysoup facebook.com/strawberrysoupMONEY, MONEY, MONEY Don’t trade services to save money21.10.11_Web Developer Conference 2011
  • 26. @strawberrysoup facebook.com/strawberrysoupMONEY, MONEY, MONEY Grants available so use them!21.10.11_Web Developer Conference 2011
  • 27. @strawberrysoup facebook.com/strawberrysoupMONEY, MONEY, MONEY “Cash is king” - stage payments to improve cashflow21.10.11_Web Developer Conference 2011
  • 28. @strawberrysoup facebook.com/strawberrysoupSTICK TOWHAT YOUKNOW21.10.11_Web Developer Conference 2011
  • 29. @strawberrysoup facebook.com/strawberrysoupSTICK TO WHAT YOU KNOW Don’t pretend to know more than you do21.10.11_Web Developer Conference 2011
  • 30. @strawberrysoup facebook.com/strawberrysoupSTICK TO WHAT YOU KNOW CRM, CTi, .net, SQL21.10.11_Web Developer Conference 2011
  • 31. @strawberrysoup facebook.com/strawberrysoupSTICK TO WHAT YOU KNOW It’s ok to say “let me look into this and let you know”21.10.11_Web Developer Conference 2011
  • 32. @strawberrysoup facebook.com/strawberrysoupLEARNWHEN TOSAY NO21.10.11_Web Developer Conference 2011
  • 33. @strawberrysoup facebook.com/strawberrysoupLEARN WHEN TO SAY NO The customer is not always right21.10.11_Web Developer Conference 2011
  • 34. @strawberrysoup facebook.com/strawberrysoupLEARN WHEN TO SAY NO You have been hired as the expert21.10.11_Web Developer Conference 2011
  • 35. @strawberrysoup facebook.com/strawberrysoupLEARN WHEN TO SAY NO My uncles friends brothers mums cat knows HTML21.10.11_Web Developer Conference 2011
  • 36. @strawberrysoup facebook.com/strawberrysoupLEARN WHEN TO SAY NO Your opinion counts, make sure it’s heard21.10.11_Web Developer Conference 2011
  • 37. @strawberrysoup facebook.com/strawberrysoupLEARN WHEN TO SAY NO You don’t have to accept every project21.10.11_Web Developer Conference 2011
  • 38. @strawberrysoup facebook.com/strawberrysoupTRUSTYOURINSTINCT21.10.11_Web Developer Conference 2011
  • 39. @strawberrysoup facebook.com/strawberrysoupTRUST YOUR INSTINCT Don’t be blinded by the ££21.10.11_Web Developer Conference 2011
  • 40. @strawberrysoup facebook.com/strawberrysoupTRUST YOUR INSTINCT Work with like-minded clients and team members21.10.11_Web Developer Conference 2011
  • 41. @strawberrysoup facebook.com/strawberrysoupTRUST YOUR INSTINCT Follow your gut feeling21.10.11_Web Developer Conference 2011
  • 42. @strawberrysoup facebook.com/strawberrysoupTRUST YOUR INSTINCT Solid contract & legal backup21.10.11_Web Developer Conference 2011
  • 43. @strawberrysoup facebook.com/strawberrysoupTRUST YOUR INSTINCT Don’t loose perspective of problems21.10.11_Web Developer Conference 2011
  • 44. @strawberrysoup facebook.com/strawberrysoupIT’S ALLABOUT THEPEOPLE21.10.11_Web Developer Conference 2011
  • 45. @strawberrysoup facebook.com/strawberrysoupIT’S ALL ABOUT THE PEOPLE Recruiting is easier than you think21.10.11_Web Developer Conference 2011
  • 46. @strawberrysoup facebook.com/strawberrysoupIT’S ALL ABOUT THE PEOPLE Reliable accountant for PAYE and tax21.10.11_Web Developer Conference 2011
  • 47. @strawberrysoup facebook.com/strawberrysoupIT’S ALL ABOUT THE PEOPLE It’s not all about qualifications21.10.11_Web Developer Conference 2011
  • 48. @strawberrysoup facebook.com/strawberrysoupIT’S ALL ABOUT THE PEOPLE Personality vs. professional ability21.10.11_Web Developer Conference 2011
  • 49. @strawberrysoup facebook.com/strawberrysoupIT’S ALL ABOUT THE PEOPLE Probation period as a contingency21.10.11_Web Developer Conference 2011
  • 50. @strawberrysoup facebook.com/strawberrysoupIT’S ALL ABOUT THE PEOPLE Save money by not using recruitment agencies21.10.11_Web Developer Conference 2011
  • 51. @strawberrysoup facebook.com/strawberrysoupTIMEFORQUESTIONS21.10.11_Web Developer Conference 2011