Office Holiday Party | Brand Guidelines

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  • 1. OFFICE HOLIDAY PARTYBRAND GUIDELINESOffice holiday parties can be tense, awkward,and regretful affairs. But the good news isthey’re pretty much all the same. So we havecreated these highly generic brand guidelinesas a compass to help you successfully plan andexecute your 2012 company party.
  • 2. 1.0 MISSION STATEMENTTo have fun. But not too much fun. RECOMMENDED ©2012 STRAWBERRYFROG
  • 3. 2.0 COLOR PALETTEYour attire should be similar to what you normally wear at the office, but with ahint of holiday cheer. In advertising, this means wearing lots and lots of black, withpossible accents of candy red, cheerful green, or festive grey. OFFICE ATTIRE BLACK C 0 M 0 Y 0 K 100 R 255 G 2 55 B 2 55 HT ML #000000 HOLIDAY ATTIRE RED C 0 M 100 Y 100 K 0 R 100 G 0 B 0 HT ML # FF0000 GREEN C 100 M 0 Y 100 K 0 R 0 G 2 55 B 0 HT ML #00FF00 COLOR GREY C0 M0 Y0 K2 0 RATIO R 204 G 2 04 B 2 04 HT ML # FFFF CC ©2012 STRAWBERRYFROG
  • 4. 3.0 CASTINGEvery office holiday party has a specific cast of characters who play crucial roles. Please consultwith your workforce prior to the event to ensure that there will only be one of each character.OFFICE SANTA THE HOT MESS DANCEBOT 2000It is ill-advised to sit on his lap Emotions run easy with this one. His moves are from the future,for longer than 10 seconds. Beware the water works. and so is his hangover. ©2012 STRAWBERRYFROG
  • 5. 3.0 CASTINGEvery office holiday party has a specific cast of characters who play crucial roles. Please consultwith your workforce prior to the event to ensure that there will only be one of each character.THE VIXEN THE SHUTTERBUG HOLIDAY NINJAThink of her like a week-old gingerbread house. Leave no memory un-Instagrammed. Does anyone know this guy?Candy for your eyes, not your mouth. Consider your behavior around this one. ©2012 STRAWBERRYFROG
  • 6. 4.0 TONE OF VOICEIt is important tonote that tone of 5 TIPS ON VOICEvoice is crucial in anoffice holiday party 1 DON’T SHOUT UNLESS THE MUSIC IS KIND OF LOUDsetting. Anyone you AND YOU WANT TO BE HEARD.talk to might beyour boss (or future 2 BE CONVERSATIONALboss), so treat each HUMOR IS RESERVED FOR ADVANCED USERS ONLY.interaction with anappropriate amount of 3 ASK QUESTIONSfriendliness, respect, PEOPLE LOVE TALKING ABOUT THEMSELVES.and abject fear. DON’T YOU AGREE? 4 AVOID FICTIONAL LANGUAGES UNLESS YOU WORK AT COMIC-CON, YOU SHOULD NOT SPEAK IN KLINGON, ELVISH, OR NEWSPEAK. 5 AVOID TRULY SPEAKING YOUR MIND THESE PEOPLE KNOW WHERE YOU WORK. AND PROBABLY WHERE YOU LIVE. NOT HERE ©2012 STRAWBERRYFROG
  • 7. 5.0 BEVERAGE DISTRIBUTIONEnough, but not too much. BAR CLOSED BAR OPEN 2 HRS BAR OPEN 4 HRS BAR OPEN 6 HRS BAR OPEN 12 HRS BAR OPEN 24 HRS RECOMMENDED ©2012 STRAWBERRYFROG
  • 8. 6.0 RECOMMENDED IMAGERY ©2012 STRAWBERRYFROG
  • 9. HAPPY HOLIDAYS!NOW GET BACK TO WORK! ©2012 STRAWBERRYFROG