Navigating Social Media<br />Stratus Web Group copyright 2011<br />
Who is this guy?<br />Jason Trout<br />PlanetSave.com<br />Red Jellyfish<br />Blue Brain Consulting<br />Stratus Web Group...
Brief Introduction<br />Please introduce yourselves with the following info:<br /><ul><li>Name and current business (if ap...
How long you have been in business?
What internet marketing strategies are you currently using
What you hope to get out of this class</li></li></ul><li>Definition of Social Media<br />“Social Media is user-generated c...
Is Social Media Really Important?<br />Stratus Web Group copyright 2011<br />
The Power of Social Media<br />Stratus Web Group copyright 2011<br />Social Media has helped topple governments. <br />The...
Expensive birds<br />Kim Kardashian reportedly gets paid $10k per tweet<br />Stratus Web Group copyright 2011<br />
Twitter breaking news…<br />Stratus Web Group copyright 2011<br /><ul><li>Hudson river landing news breaks on twitter
First photo taken from rescue ferry.</li></li></ul><li>How not to use Facebook…<br />Stratus Web Group copyright 2011<br />
Which one to focus on!<br />Stratus Web Group copyright 2011<br />
What will we cover?<br />Facebook<br />Twitter: Whats a stinkin’ tweet?!<br />Youtube<br />Google+ (kind of…)<br />Stratus...
Facebook Facts and Stats<br />Started in 2004 by students at Harvard<br />Over 750 million active users worldwide, 50% log...
Facebook Pages<br />Pages are for businesses, organizations, bands, etc. (can be seen by anyone)<br />Must have a personal...
Spiff it Up<br />A photo<br />Short description<br />Add additional info to Info tab<br />Discussions<br />Photo Album<br ...
Interact<br />News Feed- What's going on in your network<br />Wall- A place for fans to interact with you<br />Status Upda...
Stratus Web Group copyright 2011<br />
Great Examples<br />Templeton Rye<br />Kepharts Music<br />Waukon, Iowa<br />Downtown Des Moines Farmers Market<br />Strat...
Stratus Web Group copyright 2011<br />
Stratus Web Group copyright 2011<br />
Fans…<br />Invite them via Facebook<br />Ads on Facebook<br />Fan Box or link on your website<br />Promote it at your loca...
Stratus Web Group copyright 2011<br />Facebook Ad Targeting<br />
Stratus Web Group copyright 2011<br />Fan Box<br />
Strategies<br />Exclusive coupons or offers<br />Interesting stories about your business<br />Giveaway surplus<br />Insigh...
Fan Insights<br />Stratus Web Group copyright 2011<br />
Facebook Questions?<br />Stratus Web Group copyright 2011<br />
Next up: Twitter<br />Stratus Web Group copyright 2011<br />
Twitter Stats<br />Over 100 Million users, half login daily<br />230 Million tweets a day <br />Tweets have doubled since ...
Why Tweet?<br />Site Traffic<br />Branding<br />Networking<br />Research tool<br />Different than Facebook<br />Stratus We...
Twitter Nuts and Bolts<br />140 characters or less<br />Followers <br />Following<br />Can include links, will shorten aut...
Stratus Web Group copyright 2011<br />
Stratus Web Group copyright 2011<br />
Getting Started<br />Fill up your profile. Image, website, description…<br />Follow people/businesses with similar interes...
Twitter Questions?<br />Stratus Web Group copyright 2011<br />
Next up: YouTube<br />Stratus Web Group copyright 2011<br />
YouTube Stats<br />2nd Largest Search engine in the world<br />8 years of content uploaded every day<br />More videos uplo...
Why YouTube<br />Site Traffic- Get Found (x2)<br />Credibility<br />Law of Reciprocity<br />Easily shareable<br />Facebook...
YouTube Nuts and Bolts<br />Account setup (super easy)<br />Upload videos<br />Your own channel<br />Subscribers<br />Comm...
Stratus Web Group copyright 2011<br />
YouTube Getting Started<br />Have a clear description under every video with your url first!<br />Video tags<br />Statisti...
YouTube Questions?<br />Stratus Web Group copyright 2011<br />
Upcoming SlideShare
Loading in...5
×

Navigating social media webinar

317

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
317
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • There are some allegations that the CIA was blindsided about the Egypt uprising since it failed to follow developments on Twitter.
  • If you find that you have a large spanish speaking fan base, this would indicate the need for a spanish speaking csa
  • Navigating social media webinar

    1. 1. Navigating Social Media<br />Stratus Web Group copyright 2011<br />
    2. 2. Who is this guy?<br />Jason Trout<br />PlanetSave.com<br />Red Jellyfish<br />Blue Brain Consulting<br />Stratus Web Group<br />Stratus Web Group copyright 2011<br />
    3. 3. Brief Introduction<br />Please introduce yourselves with the following info:<br /><ul><li>Name and current business (if applicable)
    4. 4. How long you have been in business?
    5. 5. What internet marketing strategies are you currently using
    6. 6. What you hope to get out of this class</li></li></ul><li>Definition of Social Media<br />“Social Media is user-generated content that allows thegeneral public to publish and then share information.”<br />Stratus Web Group copyright 2011<br />
    7. 7. Is Social Media Really Important?<br />Stratus Web Group copyright 2011<br />
    8. 8. The Power of Social Media<br />Stratus Web Group copyright 2011<br />Social Media has helped topple governments. <br />The fire of revolution is spreading quickly through social media. <br />First Tunisia. Then Egypt.Then Bahrain, Yemen, Iranand Libya.<br />
    9. 9. Expensive birds<br />Kim Kardashian reportedly gets paid $10k per tweet<br />Stratus Web Group copyright 2011<br />
    10. 10. Twitter breaking news…<br />Stratus Web Group copyright 2011<br /><ul><li>Hudson river landing news breaks on twitter
    11. 11. First photo taken from rescue ferry.</li></li></ul><li>How not to use Facebook…<br />Stratus Web Group copyright 2011<br />
    12. 12. Which one to focus on!<br />Stratus Web Group copyright 2011<br />
    13. 13. What will we cover?<br />Facebook<br />Twitter: Whats a stinkin’ tweet?!<br />Youtube<br />Google+ (kind of…)<br />Stratus Web Group copyright 2011<br />
    14. 14. Facebook Facts and Stats<br />Started in 2004 by students at Harvard<br />Over 750 million active users worldwide, 50% login every day <br />Approx 50% of Americans have an active Facebook account. <br />Average user has 130 friends<br />Facebook now has more traffic then Google<br />Stratus Web Group copyright 2011<br />
    15. 15. Facebook Pages<br />Pages are for businesses, organizations, bands, etc. (can be seen by anyone)<br />Must have a personal profile<br />To Create a Page:<br />Login, scroll to bottom, click Advertising link<br />Scroll to bottom, click Create a Page link<br />Follow the prompts<br />Stratus Web Group copyright 2011<br />
    16. 16. Spiff it Up<br />A photo<br />Short description<br />Add additional info to Info tab<br />Discussions<br />Photo Album<br />Add tabs for areas of interest<br />Stratus Web Group copyright 2011<br />
    17. 17. Interact<br />News Feed- What's going on in your network<br />Wall- A place for fans to interact with you<br />Status Update- What's happening and on your mind<br />Direct Update- Targeted to certain fans (under edit page> resources)<br />Notes- Similar to Status Update but longer<br />Events- Invite others, let them do the same. Viral!<br />Stratus Web Group copyright 2011<br />
    18. 18. Stratus Web Group copyright 2011<br />
    19. 19. Great Examples<br />Templeton Rye<br />Kepharts Music<br />Waukon, Iowa<br />Downtown Des Moines Farmers Market<br />Stratus Web Group copyright 2011<br />
    20. 20. Stratus Web Group copyright 2011<br />
    21. 21. Stratus Web Group copyright 2011<br />
    22. 22. Fans…<br />Invite them via Facebook<br />Ads on Facebook<br />Fan Box or link on your website<br />Promote it at your location<br />Actively comment on other walls as your page<br />Stratus Web Group copyright 2011<br />
    23. 23. Stratus Web Group copyright 2011<br />Facebook Ad Targeting<br />
    24. 24. Stratus Web Group copyright 2011<br />Fan Box<br />
    25. 25. Strategies<br />Exclusive coupons or offers<br />Interesting stories about your business<br />Giveaway surplus<br />Insights in to your business<br />Charity events you are supporting<br />Contests<br />Make them feel a part of your business<br />Stratus Web Group copyright 2011<br />
    26. 26. Fan Insights<br />Stratus Web Group copyright 2011<br />
    27. 27. Facebook Questions?<br />Stratus Web Group copyright 2011<br />
    28. 28. Next up: Twitter<br />Stratus Web Group copyright 2011<br />
    29. 29. Twitter Stats<br />Over 100 Million users, half login daily<br />230 Million tweets a day <br />Tweets have doubled since the first of the year<br />Globally 35 heads of state have an account<br />84% of state governors' have an account<br />99% of the top U.S. non profits have an account<br />Stratus Web Group copyright 2011<br />
    30. 30. Why Tweet?<br />Site Traffic<br />Branding<br />Networking<br />Research tool<br />Different than Facebook<br />Stratus Web Group copyright 2011<br />
    31. 31. Twitter Nuts and Bolts<br />140 characters or less<br />Followers <br />Following<br />Can include links, will shorten automatically<br />Hash tags<br />@ Symbol<br />Stratus Web Group copyright 2011<br />
    32. 32. Stratus Web Group copyright 2011<br />
    33. 33. Stratus Web Group copyright 2011<br />
    34. 34. Getting Started<br />Fill up your profile. Image, website, description…<br />Follow people/businesses with similar interests<br />Have conversations but not spam<br />Contribute with latest news and ask for a retweet<br />Retweet interesting news<br />Stratus Web Group copyright 2011<br />
    35. 35. Twitter Questions?<br />Stratus Web Group copyright 2011<br />
    36. 36. Next up: YouTube<br />Stratus Web Group copyright 2011<br />
    37. 37. YouTube Stats<br />2nd Largest Search engine in the world<br />8 years of content uploaded every day<br />More videos uploaded in 1 month then the 3 major U.S. networks created in 60 years<br />Over 3 Billion videos viewed a day<br />Stratus Web Group copyright 2011<br />
    38. 38. Why YouTube<br />Site Traffic- Get Found (x2)<br />Credibility<br />Law of Reciprocity<br />Easily shareable<br />Facebook<br />Twitter<br />Email<br />Embeds (sites)<br />Stratus Web Group copyright 2011<br />
    39. 39. YouTube Nuts and Bolts<br />Account setup (super easy)<br />Upload videos<br />Your own channel<br />Subscribers<br />Comments<br />Recent activity<br />Website links<br />Stratus Web Group copyright 2011<br />
    40. 40. Stratus Web Group copyright 2011<br />
    41. 41. YouTube Getting Started<br />Have a clear description under every video with your url first!<br />Video tags<br />Statistics<br />Comments<br />Stratus Web Group copyright 2011<br />
    42. 42. YouTube Questions?<br />Stratus Web Group copyright 2011<br />
    43. 43. Google+<br />Stratus Web Group copyright 2011<br />
    44. 44. Thank You and…<br />Stratus Web Group copyright 2011<br />

    ×