How to use social media ?


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How does one use social media, understand their online social marketing needs within this new paradigm. This is a primer for all those who want to explore this new area of online marketing.

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How to use social media ?

  1. 1. How to use social media? Stratessence [email_address]
  2. 2. Identifying the need <ul><li>What is social media ?
  3. 3. Do you really need social media ?
  4. 4. If yes, what are the basics you need to get you started ?
  5. 5. How much to spend on social media ?
  6. 6. How do you measure, if it at all works in your favor or now ? </li></ul>
  7. 7. What is social media ? <ul><li>Social media is media designed to be distributed through social interactions, created using highly accessible and scalable publishing techniques
  8. 8. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many)
  9. 9. Effectively, it becomes a new mode of communication with all the individuals involved in your project </li></ul>
  10. 10. Do you need social media ? <ul><li>In today's day and time, the internet and mobile have taken over as the default mode of communication.
  11. 11. They have become infinitely scalable marketing and sales channels for many companies.
  12. 12. Everyone, including your employees are already using social media to convey feelings about your product, service, & work environment to the whole world
  13. 13. In short, YES you need it </li></ul>
  14. 14. Basics of social media <ul><li>People like sharing information, which is the root behaviour that makes the internet a very fast growing marketing platform.
  15. 15. Social networking sites are a good example, where people express their feelings using status messages, direct messages and more
  16. 16. Emails have been the traditional protocol of communication, but that has changed to more real time messaging tools like twitter and facebook </li></ul>
  17. 17. How much to spend ? <ul><li>You do not need to spend a lot of money for something that you do everyday (like email, chat and more online)
  18. 18. What you need is mentoring and strategy about how to use your existing man power to push your band across to the world (Given that nearly everyone is on social networking sites)
  19. 19. Companies like Electrosocial ( ) provide solid strategy suppport to SMBs looking to use social media </li></ul>
  20. 20. Measuring if it is working ? <ul><li>Like all good things in life, you will need to measure if the magic of social media is working for you
  21. 21. Tools like google analytics, google alerts, keyword tracking on various blogging and microblogging networks are some of the free ways of tracking your progress
  22. 22. There are vendors (like electrosocial) who specialize in tracking your progress into the next generation of internet marketing </li></ul>
  23. 23. For more information <ul>If you want to know more about social media and its impact on your firm do email us at [email_address] And we will get back to you soon on tips to enhance your online marketing </ul>