Using Social
Media in
Professional
Development
Tuesday, July 14, 2009

Today we’ll talk about:
1. One definition of social media (“Web 2.0”)
2. Why social media is important
3. Current uses of social media in PD
4. Aaron’s non-legally-binding advice on
privacy, copyright and fair use
5. Hands-on with social media
6. Tips for leading online communities
Tuesday, July 14, 2009

What is social media?
Tuesday, July 14, 2009

A brief history of the
web, 1993-present
Tuesday, July 14, 2009

Web 2.0 is “the read/
write web”
Tuesday, July 14, 2009

Why is social media an
important tool for
professional
development?
Tuesday, July 14, 2009

Social Technographics
• Creators
• Critics
• Collectors
• Joiners
• Spectators
• Inactives
Tuesday, July 14, 2009

From http://www.forrester.com/Groundswell/profile_tool.html
Tuesday, July 14, 2009

From http://www.forrester.com/Groundswell/profile_tool.html
Tuesday, July 14, 2009

From http://www.forrester.com/Groundswell/profile_tool.html
Tuesday, July 14, 2009

From http://www.forrester.com/Groundswell/profile_tool.html
Tuesday, July 14, 2009

From http://www.forrester.com/Groundswell/profile_tool.html
Tuesday, July 14, 2009

From http://www.forrester.com/Groundswell/profile_tool.html
Tuesday, July 14, 2009

Use the communication tools
used by the people you’re
trying to reach and influence.
Tuesday, July 14, 2009

How are professional
developers using social
media today?
Tuesday, July 14, 2009

Sue Woodruff
Tuesday, July 14, 2009

Jim Knight
Tuesday, July 14, 2009

Stratepedia
Tuesday, July 14, 2009

Elizabeth Hardman
Tuesday, July 14, 2009

What about privacy
and copyright?
Tuesday, July 14, 2009

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www.creativecommons.org
Tuesday, July 14, 2009

[break]
Tuesday, July 14, 2009

How can I get started?
How can I get better?
Tuesday, July 14, 2009

Tuesday, July 14, 2009

How can I keep my
online community
going?
Tuesday, July 14, 2009

Starting your
community
• Start small—don’t create a ghost town
• “Grow big but stay small”
• Be flexible and willing to adapt
Tuesday, July 14, 2009

Keep it going
• “If you build it, they will come.”
• Keep the pump primed
• Don’t let questions go unanswered
Tuesday, July 14, 2009

Managing rough
patches
• Learn to take criticism
• Maintain transparency when making the
rules
• Don’t resort to “because I said so”
• “Beware the tyranny of well-organized
minorities”
Tuesday, July 14, 2009

Go forth and be social!
Tuesday, July 14, 2009

Image Credits
luc legay on Flickr
http://www.flickr.com/photos/luc/1824234195/
AndWat on Flickr
http://www.flickr.com/photos/andwat/2587453445/
teachingsagitarrian on Flickr
http://www.flickr.com/photos/teachingsagittarian/3403314327/
riot jane on Flickr
http://www.flickr.com/photos/riotjane/2880420762/
Dave Pearson on Flickr
http://www.flickr.com/photos/davepearson/420884893/
wallyg on Flickr
http://www.flickr.com/photos/wallyg/2585139525/
Tuesday, July 14, 2009

Image Credits
Michael Porter on Flickr
http://www.flickr.com/photos/libraryman/2528892623/
Tuesday, July 14, 2009

Additional Sources
A Fair(y) Use Tale
Eric Faden, director
http://cyberlaw.stanford.edu/documentary-film-program/film/a-fair-y-use-tale
Tuesday, July 14, 2009