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Social media in china different than you think
 

Social media in china different than you think

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    Social media in china different than you think Social media in china different than you think Presentation Transcript

    • Social Media in China: Different Than You ThinkBenjamin Joffe, CEO | Plus Eight Star Ltd. | SXSW, Austin, 2010.04
    • Introduction
    • Benjamin Joffe本杰明 벤자민 ベンジャミン5 years 1 year 4 years
    • • Plus Eight Star – “Innovation Arbitrage” – Best practices from Asia’s Internet and mobile scenes• Cmune – 3D social games – Paradise Paintball, first “social shooter” on Facebook, MySpace, Apple.com• Mobile Monday Beijing – Monthly forum for mobile professionals
    • www.facebook.com/paradisepaintball
    • Are We So Different?
    • Common Assumptions1. Social media in China? Isn’t it all censored?2. China is all about copy3. Chinese users are very different from US users4. What happens in China stays in China
    • Demographics & Users• Young – 70% of Internet users in China < 30 y.o. – Urban white collars (have PC) – University students – Many women!• Average income – Avg. salary 500 USD / month
    • ConclusionsAre we so Different?
    • Online Games & SNS
    • Key Numbers• Users – Tencent 1B+ (485M active) – Qzone 310M users – RenRen 200M (50M also mobile) – Kaixin001 75M – 51.com 160M (38M MAU)• Multiple accounts!
    • SOCIAL NETWORKS APPLICATION PLATFORMVIRTUALGOODSONLINEGAMES MOBILE
    • ONLINE + SOCIAL GAMESONLINE + SOCIAL GAMES
    • China’s Virtual Goods Market Estimate for 20095 Billion Dollars! (5 times USA!)
    • Tencent• Revenue: >1.5bln USD – (3 times Facebook) – 90% from digital goods • (35% from games) – 10% from ads• Net margin: 40%
    • China Full of Happy Farmers! • First farm game was made in China! – by company 5 Minutes – “Because there are lots of farmers there” – Inspired by Japanese game • Zynga copied shamelessly … and now everyone thinks Zynga was first
    • This is a seen as a dating game
    • Innovations
    • 5C of Chinese Innovation “On the shoulders of giants”1. Copy2. Combination3. Competition “Survival of the fittest”4. Constraints5. China
    • Will it blend?
    • What do wewant online?
    • Zhenai | Match.com Reengineering
    • Looking more closely Zhenai.com vs. Match.com• “On the shoulders of giants” – Started as Match.com – Raised capital – Business model issue• “Each new user costs us money!”• Develop new model – 350 people call center – VIP service – Metrics & analysis
    • Lihua | Food Delivery by IM
    • BabyTree | SNS for Parents
    • P1 | SNS for the Affluent Class• Innovative recruitment (shopping malls)• Innovative revenue models
    • Thanks! More about “Innovation Arbitrage”www.plus8star.combenjamin@plus8star.com +81 | Japanbenjamin0123 +82 | Korea +86 | Chinahttp://twitter.com/plus8star Telecom & Internetwww.linkedin.com/in/benjaminjoffe + Added Value * High qualitywww.slideshare.net/plus8star