Social Media Trends Jurgen Appelo Chief Information Officer Business Unit Manager

Jurgen Appelo

Chief Information Officer Business Unit Manager

Friends & Family

Followers

Business & Contacts

Movies & Clips

Bookmarks

Meetings & Activities

Attention is moving from surfing to socializing Nielsen: “time spent on social networks tripled in one year”

site => mash-up of networks Corporate sites will integrate social networks

Content is migrating to social networks Coca-Cola on Twitter Coca-Cola on Facebook Coca-Cola on LinkedIn Coca-Cola on YouTube

A lot of dynamics in social network landscape hundreds of networks…

Twitter is the hottest kid in town

What if someone complains about your business? People talk… are you listening? People talk… are you listening? People talk… are you listening? People talk… are you listening? People talk… are you listening?

Brand monitoring is becoming crucial

Listen and act…

Privacy concerns are changing

Broadcasting changes to conversation

Measuring ROI is a challenge, but solvable

The rise of Social CRM Social CRM = HOT!

Integrating back office and social profiles CRM data social data

Someone is talking about us Which customer is it? Are our customers on-line somewhere? Which ones are most influential? two separate worlds

Force.com for Facebook Social Network Accelerator Facebook Add-on for Dynamics CRM

Step 1: Find People

@jurgenappelo