Allen Roberts

Sydney, Australia Australia

MD at StrategyAudit

Advertising / Marketing / PR

The practice of Strategy, Marketing and business improvement is full of cliches, jargon, and complication that often does little to reflect the problems and needs of customers. For 35 years I have been untangling these complications, simplifying their expression into programs that connect with and engage customers, and improve the processes and capabilities of enterprises across the private and public sectors. I do this in a range of ways from mentoring individuals, managing specific programs, defining and addressing specific problems, to contract general management, and generally sharing the wisdom of the years and depth of experience. Have a look at my "StrategyAudit" blog, for a tas...